All Braze Reviews
1-25 of 96 Reviews
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P¿nar
Food & Beverages, 501 - 1,000 employees
Used unspecified
OVERALL RATING:
5
Reviewed December 2023
Braze Review: Best CRM Tool Out There.
Martin
Verified reviewer
Information Technology and Services, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2023
Braze For Super Email Marketing Experience
Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging, that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.
PROSEver since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.
CONSOne thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.
Tanya
Medical Devices, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2022
Worth the floor pricing of €60k if you want advanced CRM
Extremely good tool for growth hacking
PROSThe tool is definitely for professionals who focus on Crm for growth. If you have a team focusing on continious optimisation, after learning if CRM works for you (which usually does) Braze is a great to.
CONSThe tools requires learning features like connected content, good to know: liquid & html, for full potential basic tech knowledge of API, webhooks etc is helpful
Reason for choosing Braze
Pricing to features analysis and ease of integration
Reasons for switching to Braze
Features for automations
Love
Verified reviewer
Entertainment, 201-500 employees
Used weekly for less than 12 months
OVERALL RATING:
2
EASE OF USE
1
VALUE FOR MONEY
2
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed May 2023
Horrible Custom SAML SSO integration for Google Workspace companies
I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.
PROSHaven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.
CONSIf you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.
Emily
Health, Wellness and Fitness, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2023
Great product! Easy to use and continually making updates to make it better.
Great - honestly have loved it!
PROSEasy to use - their UI is great and intuitive.
CONSMissing a couple little things that would make reporting and analytics a little easier.
Reason for choosing Braze
The UI and sales experience was better. More expensive, but seemed easier to use and for a team of one, that was important to me!
Vivek
Computer Software, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2023
Multi-Channel Marketing at ease by Braze
Braze is a goto campaigner that is very easy to use for anyone with minimal training. They have a very modern and highly efficient platform that has very high success rates. Their analytics are very minute and precise which helps understand customer engagement very well.
CONSThe pricing is bit high in the segment and for services its offering.
Reason for choosing Braze
Ease of use, Platform design, scope for multi-channel campaigning.
Reasons for switching to Braze
They didn't meet my platform expectations. They are very conventional and not user friendly.
Rose
Verified reviewer
Logistics and Supply Chain, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
An Email Marketing Service that Is Highly Reliable
Braze is super amazing. The features are effective. The experience is incredible.
PROSThe capabilities of Braze are brilliant. It is an effective email marketing service.
CONSI have not disliked any features of Braze since I started using it. Braze is effective.
Michael
Verified reviewer
Oil & Energy, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Top-notch multichannel campaign tool that boost customer engagement.
My user experience has been great. Braze has elevated our customers engagement and increases our productivity.
PROSBraze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services. I also love this tool is constantly updated and adding new features which are great for our business processes and marketing.
CONSOur customers are very happy and satisfied with our business services and products all our thanks to Braze.
Jeniffer
Verified reviewer
Construction, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2023
Most Helpful Tool on Various Projects Employees Engagement.
Great landing page and nice templates provided y the product and content creation options are impressive and the dashboard looks amazing.
PROSNotification options and the marketing ability on this software is very productive and i also like the project management functions and the web forms capability. Creating clean and profitable marketing data analytics and easy campaigns management i recommend this package which is very simple on manipulation.
CONSMarketing tool and all the features allows easy adjustment and i had nothing against this effective platforms.
Sylvia
Verified reviewer
Architecture & Planning, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Intuitive Multiple Marketing Campaigns Management System.
Email marketing campaigns monitoring and the advertising functions across marketing channels the platform has the effective capability.
PROSThe Automation options are functional and the sales data reports creation with this software is simple and profitable. The templates also are nice and the content management capability can not be compared and the analytics are easy to prepare across various marketing data.
CONSNo issues or performance problems detected on the platform and the functionalities, after training is just that easy.
Joyce
Verified reviewer
Architecture & Planning, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Effective Automation and Marketing Campaigns Easy Management Tool.
Profitable customer engagement platform and the Email marketing and content management via Braze functions is amazing and very productive.
PROSThe engagement and even the landing pages and the templates offered by Braze are incredible and productive marketing operations Automation product. Creating sales and marketing reports using Braze is simple and content easy creation capability is cost effective.
CONSI love simplicity on Braze first deployment and no errors found to underline from this functional product.
Clarisse
Online Media, 51-200 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed October 2023
Useful for Newsletters
I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.
CONSIt needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"
Reasons for switching to Braze
Having migrated from another newsletter template service, my experience has been good so far. I think it definitely is more user-friendly and less prone to issues.
Teresa Aminta
Verified reviewer
Construction, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2023
Braze makes mass mailing very easy
We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.
PROSThe customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign.
CONSThere were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us.
Krishna
E-Learning, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed November 2023
Best marketing automation tool
In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.
PROSThe best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.
CONSOne thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.
Anonymous
201-500 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2019
One of the best services for customer engagement
Braze is one of the most functional and holistic customer engagement platforms that I've used. At my company, we use it for user engagement through email, push notifications, in-app modals, etc. Braze has all the tools and settings needed to customize our messaging and manage our user lifecycle. Once we provided our custom events to Braze, we got even more flexible with our notifications and emails. The product provides tools for setting up canvases for different funnels, run reports, import user lists, tag and sort the campaigns and segments, and so much more. The interface and tools are quite intuitive, and even if you feel a bit confused, detailed documentation is there to help you out. Customer support is also very responsive and ready to set up calls to walk you through the functionality that interests you.
CONSI haven't had any issues with Braze so far. The minor problems and bugs were either quickly addressed by Braze team or resolved on our side.
Tiwalola
Investment Management, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Elegant and superlative email marketing software.
I love how it enhances seamless engagement and interaction with our clients from anywhere anytime. It is possible to capture and retain new customers and has a very dedicated customer support team.
PROSIt is very easy to create personalized marketing emails with Braze. The customer support team is of great help to us since we started using this tool. It also easily tracks and collects our sales and marketing data and it provides very high security for our sensitive information.
CONSWe have had a very smooth and perfect moment with Braze. It is very easy to implement and navigate through.
Patricia
Staffing and Recruiting, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
All in one tool on marketing and customer services.
It's been a good journey every day I use it in customer services it's a core tool in my work.
PROSIt is simple to use such that customers can engage us easily and we engage with them freely. Email notifications from multiple channels of messages. Online campaigns on market basis.
CONSBraze is the best on the purpose I need to achieve not encountered any shortcoming.
Agnes
Food Production, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
The best application for customer engagement and retention.
It has been a great platform for email marketing. It is very easy to send outbound email campaigns to our customers and it is very easy to track and monitor our email marketing activities with Braze.
PROSWhat i like best about Braze is how customer support of Braze responds to our issues when you we contact them. Also, it is cost friendly making it affordable to all sizes of companies. Braze is highly customizable to fit your business needs.
CONSSo far so good. Until today, nothing negative to mention about Braze.
Ben
Verified reviewer
Entertainment, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
Nimble and effective for a variety of marketing needs
Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help. The value you get out of it will rely on getting everything set up properly, but the customer service team is very helpful and always willing to answer questions.
PROSThe simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.
CONSSetup and dev work up front is key to have things up and running smoothly for a marketing team. A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly. Also, data tracking on some more complex campaigns can end up out of sync - ALWAYS verify conversion data with your own internal data and do not rely on Braze for more than a “gut check” on a campaign’s success.
Jon
Non-Profit Organization Management, 10,000+ employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2023
Braze Lifecycle king
Awesome onboarding & customer succes team. Always improving the product. [sensitive content hidden] is hand on.
PROSReal time data response, easy to use and reliable.
CONSAnalytics could be better.No so scalable when you have users in 10+ languages
Daisy
Leisure, Travel & Tourism, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Recommendable solution for email marketing.
Braze is an amazing and powerful email marketing solution that helped us scale high marketing through email marketing. It allows us to send automated email campaigns to clients and it saves much time. Braze makes marketing a breeze.
CONSWe have had a very nice and great experience with Braze. Nothing at the moment to dislike about it.
Ben
Writing and Editing, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Braze is Brave for Email Marketing
Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.
CONSI can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.
Kevin
Music, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2023
Easy to orchestrate user journeys
Fast, easy to get campaigns up and running
CONSReporting could be a little bit stronger; that being said this has been improving recently
Mansi
Verified reviewer
Computer Software, 10,000+ employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2023
One of the best customer engagement platform and provides customer-centric tools
I mainly used their platform for email marketing, and their Braze Email product helped me build very effective emails which were also mobile-friendly. Their product allowed me to segregate different email templates for high spenders, medium spenders, and low spenders. I was able to create an automation rule and send emails based on these different categories. I was able to create an automated lifecycle for email marketing. It also has an in-built intelligent system, that guidens on what time should I send the emails and when.
CONSNo cons identified so far. The tool has an intuitive UI.
Karime Emmanuelle
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Braze for better LTV
Really good, I get messages (or lack of messages) from brands and feel like telling them you really should switch to Braze.
PROSFocusing on the over all business result and avoid being "spammy"
CONSthe reports, still has a way to go - still better than the competition though.