All Logi Symphony Reviews
1-25 of 260 Reviews
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David
Information Technology and Services, 51 - 200 employees
Used less than 2 years
OVERALL RATING:
3
Reviewed April 2022
A mixed bag of analytics products
Mohammad
Verified reviewer
Used daily for free trial
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2016
End to End Enterprise BI Solution
I used Dundas BI for almost the last two years, Dundas BI is Enterprise end to end solution where you can connect to your data through wide range of data sources available and the ability to add extra data sources through its open API, Dundas BI contain embedded ETL engine to transform the data and it allows for multiple data access options (Datawarehouse, In memory analysis and direct connection to data). by using Dundas BI you can build your dashboards, reports and scorecard with friendly interface and with rich library of visualization charts from bar and pie charts and ending with relationship chart and histogram chart. Also Dundas BI allow business users to do their self service analysis with referring back to IT people, I cannot forget their customer support, they have well trained team to support their customers from incidents and issues and service request like helping us in writing Java codes to do amazing things in the solution. The tools is completely open and it is build over JS and HTML5, this is so amazing since Dundas BI is fully supported on mobiles with all mobile features like pinch to zoom and others. As Dundas BI have full Java and .Net APIs then it is very easy to integrated Dundas and embedded it in other portals and it has out the box integration with SharePoint.
PROSFlexible tool where you can do what ever you want, I beleive that 95% of use cases can be build in Dundas BI as quick-wins and the rest is possible through JS and HTML5.
CONSI wish Dundas BI to have out the box integration with web-services as this will be helpful and currently not available but it can be done through programming,
Tom
Computer Software, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2020
Exago - Great for SaaS products
• Includes Report Building capabilities that can be utilised by the client. • All report building is completed within the browser – no downloads required. • Includes Dashboards. • Includes ability for clients to build dashboards within the browser. • Strong permissions structure, that means you can explicitly say which users can see what. • No data access layer – this is entirely managed within the client, which means no replication of login data. • Reports are built based on a ‘model’, built from our database • Includes software upgrades – easy to implement • Support provided via telephone or Zen Desk • Report Building capabilities – can replicate current functionality. • Option to download a trial version of the software. • No SQL Licence required. • If we end the licence, we have 12 months grace to transfer to another solution.
CONS• Support Hours – These are 8am – 6pm EST (We are a UK-based business) • Costs – cheaper than Reporting Services with BI, but much more expensive than Telerik, Synchfusion and similar. • Server / hardware requirements
Reason for choosing Logi Symphony
The best solution that we reviewed was Exago. Its feature list, and apparent ease of use and support package was much more palatable than the other solutions.
Mark
Computer Software, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed September 2020
Good product to integrate Ad Hoc Reporting into SaaS software
I think the general help and assistance from Exago has been good so far, we are kept up to date with version releases and we have a regualr dialogue with their team which is good to see.
PROSWe reviewed a selection of tools on the market and we felt the Exago was the product best fit our needs based on cost and functionality. We implemented Exago as a reporting tool for our customers to run real time reports and have graphical dashboards on their home screens as a kind of snapshot summary. Exago gives you the ability to create a suite of reports ready for customers to use and export in range of formats. You can also give customers express reporting so that they can tailor their own reports however this isn't something we have done just yet but will look to do so in the future. Were overall satidfied with the product and were looking forward to working with Exago in recommending further features and improvements.
CONSThe dashboards take an incredibly long time to load and there doesn't seem to be a simple solution for fixing this just yet. Improved Map reporting would be a great addition, a number of our clients wish to view data on maps and this seems to be very limited at the moment. The UI of the dropdown filter boxes could be improved and it would be good if you could return back to your filter options after running a report if you wish to amend rather than having to run another report.
Reasons for switching to Logi Symphony
Becuase our version of MS reporting services was becoming obselete and the 2016 version simply was not right for our client base.
Dave
Information Technology and Services, 1 employee
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2020
Developer-Grade Analytics Toolkit
We have authored a reporting and dashboard solution composed of 350+ reports/dashboards, and deployed that solution to clients across the U.S. and Australia. Our application is updated automatically every evening (thanks to the ease of distributing the code generated in Logi), so our clients always have the LATEST version of our solution available. We have deployed Logi servers on-premise, in the cloud (AWS and Azure), and used it to access both SQL and REST data sources.
PROSTremendous flexibility and control of the "user-experience" for the solution that you develop with Logi. Can access data from a huge variety of datasources, both traditional and emerging big data and cloud. Visual development interface which creates underlying text-based code, which allows easy manipulation both for development as well as 'mass-change' editing. Text-based code is small in size and easy to distribute to remote sites for a distributed solution if required. Obfuscation of the code protects your intellectual property in the case of a commercial deployment. Developer-grade debugging capabilities greatly assist in isolating issues for quick remediation.
CONSLogi offers a broad range of solutions, and sometimes it can be confusing to know if new features/capabilities are available for your use under your current licenses.
Reason for choosing Logi Symphony
Fully customizable UI for the client experience. Attractive OEM pricing structure. Developer-grade software development environment.
Reasons for switching to Logi Symphony
Microsoft did not have a way to protect our intellectual property (i.e. the source code) which lives on distributed servers in the client environment. Also, the SSRS report source code resides inside a SQL database, which makes it difficult to extract and update for a distributed application. Finally the SSRS Report Builder provides only a 'visual' development environment, so when making 'mass changes' to the application, those changes must be done one-at-a-time via the visual editor.
Rachel
Health, Wellness and Fitness, 1,001-5,000 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2021
Great Value, Strong Feature Set
Built in time period over period analysis, built in correlation matrices, ability to auto export data in various forms to excel, pdf, or other formats.
CONSThere is no "undo" button on some pages,which makes error recovery more difficult. However, the company has already indicated they are working on a fix for this.
Reason for choosing Logi Symphony
Price, feature set, amazing support, kindness, and knowledge from staff.
Reasons for switching to Logi Symphony
Tableau was good for us for several years, however, it lacked features we needed that are seemingly pretty basic. The price and flexibility with user licenses made our decision even easier.
David
Verified reviewer
Information Technology and Services, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed May 2022
Ok but not ground-breaking
We found Exago BI a satisfactory BI tool though wanted more in terms of embedded analytics.
PROSIt was reasonably straightforward to set up and use and had a fairly clean and intuitive interface.
CONSError messages were often tedious and required digging through logs. We also had some difficulties embedding reports into our own applications.
Reason for choosing Logi Symphony
We didn't; we ended up switching to Logi Analytics. Ironically, InsightSoftware has now acquired both Exago and Logi Analytics and will be folding Exago into Logi Analytics, so there we go.
Ole Christian
Information Technology and Services, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2021
Flexible BI solution
Super flexible Very good data preparation features Dashboard functionality You can do everything related to BI and analytics in Dundas, because of the flexible architecture
CONSWorking with large tables (as a data visualization) can be a little bit of a pain The report designer seems a little outdated and is not very user friendly to use
Reason for choosing Logi Symphony
Because of the flexibility in Dundas and also in terms of price/value Dundas seems to us like to best solution. Also their sales/support team was outstanding in the process
Dominic
Information Technology and Services, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
Easiest embbeded BI application to use and integrate out there
The ease of use of the ExpressViews for our less tech-savvy users
CONSIt is missing some features when it comes to parameter selections for a report, like multi selection in a parameter.
Reason for choosing Logi Symphony
Great customer support, easiest architecture to understand and implement, great key features.
Reasons for switching to Logi Symphony
Easier to embed in our application
Renford joseph
Retail, 501-1,000 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed November 2021
One of the best Mid tier BI solution for your business analytics
Have always been a reliable solution to understand our business trends.
PROSEasy to implement and great featured added on every patches.
CONSAlways been a great software meeting our organizational needs
Reasons for switching to Logi Symphony
Wanted a feature-rich solution to better manage our business analysis
Rudolf
Verified reviewer
Computer Software, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2017
Powerful reporting and analytics platforms
Izenda is our go to platform for ad-hoc reporting and analytics.
PROSIzenda is a complete, highly configurable, scalable and extensible reporting and analytics platform designed for today's connected collaborative cloud-based enterprise solutions backed by a strong positive management, R&D and services teams that are very easy to work it.
CONSAdvanced reports and dashboards require a strong background in SQL and may also require some Izenda training and support.
Marin
Management Consulting
Used less than 12 months
OVERALL RATING:
4
EASE OF USE
2
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2015
A steep learning curve, with great reward at the end of it.
Dundas is a conglomeration of expertly coded dashboard development tools and infrastructures. The thing I like most about Dundas is that they are very helpful, the gentleman assigned to me to educate me in the ways of Dundas, was one I will never forget to this day, he was calm, helpful, understanding and with his help I learned Dundas in no time. I like the way Dundas structure's its Dashboard development, it starts with virtual tables, where the programmer can manually or automatically generate SQL queries, these queries are then used for the basis of adding statistical flavour to the Dashboard, the way this is done is very straight forward. Dundas has a steep unforgiving learning curve, but when you master the fundamentals, the sky really is the limit. Also their support service is world class, the representatives will assist you in any way they can, they will help you understand what the issue you are facing is and provide a resolution. If they cant help you via email, they will 'WebEx' you, i.e skype call with 2 way screen control. Everything in Dundas is customizable, charts, graphs and other statistical data can be glossed up and made to look as simple or as plush as the user envisions. You can add formulae, trend analysis and other key statistical methods are employed by Dundas. They have charts for Finance, Risk analysis and other key statistical methodologies. All of these charts can be jazzed up with scripts so that you can Drill down and filter through the data you want in order to get the right Business Intelligence feel to your work. Dundas supports the Data Cube, It supports Microsoft, Oracle, MySQL, EXCEL, it has export capabilities onto Excel, so those clients which prefer their data in Spreadsheets can manually export directly from the dashboard. Everything in Dundas is designed to give you the most professional feel possible at all times!
CONSDundas, for the good of it's users needs to publish more comprehensive educational equipment to train it's users, it is very hard to get to an expert level in Dundas without some help from your Friends in Dundas. I would love to see Dundas publish university style lectures, with step by step guides that show every aspect of the working sphere. With adequate educational material, one would be able to gain adept or even artisan status with the Tool on their own.
Tod
Government Administration, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2020
Logi Analytics for BI and General Web Publishing
We collect a tremendous amount of data from over 70 institutions and publish about 400 pages of reports of those data. We have built publication and management tools, including a robust CMS using Logi.
PROSVersatility. The Business Intelligence tools are good, not as shiny as Tableau, but flexible, solid, and relatively easy to use. Logi shines as development platform to create a complete website or application. We use it multiple ways including a public-facing website hosted completely in Logi and IIS, and multiple private sites for data submission, review, and management.
CONSThere are a few things I would change about the graphics. I want more options to put text labels with values to reduce reliance on legends. There are also minor challenges with seamless detection of mobile device detection.
Reasons for switching to Logi Symphony
Ease of use and maintenance
Octavian
Information Technology and Services, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2020
Dundas BI - Much more than a BI tool
Overall experience is very good, I like that there is nothing that can't be done with this tool, with regards to user requirements.
PROSBest thing about Dundas BI is that it is very extendable to user needs and it can accomplish a lot more in a very short development time, comparing to other BI tools on the market which are not so extendable and easy to use. You can also build more than a dashboard with Dundas BI, you can also create software as a service applications with complex navigation systems and all sorts of rules applied to the visualizations and it's data. Speaking of data, it also has a very powerful ETL engine that enables data transformation without needing to know SQL or other query languages.
CONSThese is not much to dislike at this tool but if I have to come up with an answer, I will say that the complexity of options for every visualization could be a dislike because it is very time consuming to find everything in the properties tab of each type of viz. This also may be a big like because it enables you to customize everything pixel perfect.
Julian
Insurance, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2017
Great embedded BI solution
Integrating izenda 7 series has giving our product the ability to the end user to create and administer dashboards and ad hoc reporting, ultimately giving the end user better insight into their data without having to contact us for base report modifications. We essentially needed a BI tool, and this fit the bill!
PROSI really like their flexible architecture. They have many integration and stand alone modes that fits all scenarios. The technology stack aligns quite well with ours - so that was a plus. The visualizations and ad hoc reporting capabilities are great. The simple licensing model is a must, and very good customer support.
CONSThe documentation on integration for both series 6 and 7 is a bit lacking - although I have seen a great push on getting it updated, its had to get any fine details. Due to this it has taken a long time for us to embed the solution properly. Although series 7 has many advantages, it is also lacking in certain areas compared to series 6. Having no export of the reports makes it hard to mange tractability with source control. 7 series is still quite immature with a lot of bugs. Performance is always a concern.
Vendor Response
Thank you for the review and feedback. Regarding export options. Izenda supports export of reports to PDF, XLS, Word, CSV, JSON, XML
Replied October 2017
Jennifer
Computer Software, 501-1,000 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2017
Great ad hoc reporting engine
From my perspective as a software developer who integrated Exago's software into our own, they provide many flexible features that allow you to customize the product depending on your own needs. For example, Exago provides several interfaces that allow us to manage our customer created data, where we store the reports and schedules created by our customers in our own database tables. They also provide other extensibility features, like server events that allow you to add custom code for specific events during a report execution. We have used the api to "publish" reports for use in other parts of our application, as well as replace legacy asp reports in our application with reports created in Exago. This has helped us tremendously in standardizing reports across our application in terms of the terminology used as well as the data that is returned. Now when our customers try to compare results from various reports across our application, there is much more consistency.
PROSWe integrated Exago software as an ad hoc reporting engine for our customers. It allowed us to expose our data model to our customers and provide for them a way to create their own reports. Some of the features that we benefited from, which we did not have in our legacy solution were the ability to create custom formulas in a report and also the ability to schedule a report.
CONSOur data model is very large and we would like to see some future improvements on how the designer handles all of the field lists so that the designer could be more responsive.
Derek
Health, Wellness and Fitness, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2021
Dundas BI
Overall I have really enjoyed my time working in Dundas BI. I have worked in a few other visualization products and haven't been able to accomplish the same things that we've accomplished in Dundas BI. I can't stress enough how flexible and customizable the product really is. The customer service is always responsive and helpful and the Dundas community forum is there to help answer questions too.
PROSWhat I love most about Dundas BI is the flexibility of the product. The product is so flexible that you can accomplish almost any of your data needs inside of Dundas BI. When the UI doesn't meet your needs you can use customized scripting to accomplish your tasks. Dundas BI has a Python Analysis transform that allows you write scripts using the Python programming language to perform analysis on data. Passing parameters or setting up different dashboard actions has never been easier.
CONSIt takes a little bit of time to learn the product and all of its functionalities. However, they have a suite of training videos for new customers as well as additional training videos to improve your application knowledge.
Kris
Computer Software
Used less than 12 months
OVERALL RATING:
4
EASE OF USE
2
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2015
Comprehensive BI = Dundas BI
Dundas BI is the most comprehensive BI platform available (trust me, we looked at BI products for almost a year before choosing DBI). Our three main criteria when selecting a BI platform for our clients were visualizations, reports and mobile. DBI covers all three criteria (with a codicil that will show up in the "What I like least" section) and the licensing costs are reasonable. Key features that are crazy cool: 1) DBI is data-source agnostic, 2) the scripting capability allows developers to do just about anything, 3) DBI is based on HTML5 technology (other well-known BI products are based on proprietary and/or outdated technology) and 4) the DBI support team (including the development team) provides excellent customer service. For us, as a small software company, there is always the chance to second-guess the selection of a BI product. This was a critical decision for us as the BI software we deploy to our clients will directly impact the viability of our organization and our ability to stay relevant in the coming years. It is a testament to the DBI product and the Dundas team that the answer to the question "Did we select the right software?" is always a resounding "Yes".
CONSThe one knock on DBI is the lack of a mobile app. User experience is the number one factor for us when delivering products to our clients. Currently, mobile data is delivered via web pages. DBI would be greatly enhanced if the mobile experience was via a mobile app (even if the "app" was simply a wrapper the redirects users to the web page).
eldad
Telecommunications, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
3
EASE OF USE
1
VALUE FOR MONEY
2
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2020
small company big headache
when you are dealing with a small company one would expect better customer experience, well forget it
PROSit have almost everything : reports, rich dashboards and api's
CONSthere app is so complex no one wants to use the self service nothing is simple, you need to click 5 times in 5 places for sorting a table and that is due to there use of matrix and cubes
Louis
Computer Software, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed August 2018
Exago has brought a feature rich business intelligent support solution for our company's native management systems.
We have over the last year applied Exago's API and user architecture to great advantage in creating effective solutions for measuring our performance as a group and for individual workers. Though some what difficult to access , Exago's customer support has proved valuable for our company in developing applications for our native management and ad reporting performance systems. We would advise in order to insure a proper fit for your company's management software to engage with Exago's customer service a full interview in order qualify their API and development architecture as a proper fit for your company. Once that cycle and analysis is complete and the necessity for future IT cycles is reduced, we can say Exago is highly recommended.
PROSExago features highly adaptable and easily integrated API. We believe the 1 year and renewable purchase licensing fees are competitive and affordable. We can , for one single year auto renewable purchase price, make applications for our systems that will apply to multiple servers.
CONSExago reports that IT is unnecessary after development and integration . We have not found this to necessarily to be true. We believe Exago's customer service resources are a challenge to access.
Elizah
Computer Software, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed February 2017
Powerful Business Intelligence and Reporting
Exago is relatively easy to use if you are building simple and quick reports, but it can get pretty complex if trying to build any type of advanced reports. Functionality is strong, but there are a few small things that are not built in that I would have thought would be included out-of-the-box. Exago is making good updates to their product and their customer support team has been helpful. Although our company probably doesn’t leverage them as much as we should. The product has scaled well too for our needs and we would definitely recommend it.
PROSDrag and drop functionality makes building reports a snap and the designer pages support a robust set of tools for producing professional reports. All in all, a great way to start building reports and querying data effectively without the need for coding.
CONSWould have liked to see more involvement from Exago when we first integrated the product with ours. Our development team would benefit from more complete implementation and technical support documentation too.
Scott
Management Consulting, 10,000+ employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Best Value and Functionality for Embedded BI
This is certainly the best value for all of the functionality you get, compared to other products in this space. Also, there isn't much that can't be done with a little code, and it is very easy to use from the end user perspective after it is set up. I would also like to mention that their support is extremely responsive and very competent. The end users and management love Exago here.
CONSWhile there aren't many things not to like, the one thing that I would like to see, would be some generic out-of-the-box frontend that wraps the functionality to build off of. While they provide a page to create reports and one for administration, it would be nice to have something a little more robust.
Alex
Computer Software, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed November 2018
Best functionalities in a BI tool that money can buy
I am working with Dundas BI since the day it was born (roughly 2014 begining) and I can say that I had only good experiences with it, as long as you know it very well.
PROS- ease of use - really intuitive - extremly open to external integration, like javascript D3 charts, tools like TinyMCE, picture uploaders etc. - writeback option to send data to a database - R and Python Integration - big array of visualisations and also some interesting ones, like Sankey Driagram, Tree Node Map, Chord Diagram etc.
CONS- big learning curve for developers - not so self service BI orientated - Dundas diferentiates a dashboard from a report or scorecars, so you have to learn how to do 3 things
Michelle
Pharmaceuticals, 5,001-10,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2019
Logi
I love it
PROSThe drag and drop functionality of elements
CONSNot much available documentation available on the web
Reason for choosing Logi Symphony
It meets our needs and flexible and scalable
Dan
Mental Health Care, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed June 2019
Nice Feature Set, Some Learning Curve
Rich visualizations; tons of choices for visualizations with almost limitless customization; cube-builder platform is a very convenient environment for ETL - accommodates newbies with graphical tools and coders with convenient SQL, C#, and Python interfaces; state notifications are convenient and intuitive; good security.
CONSFairly tough to learn this platform - not always intuitive - hard to do simple things sometimes; limited (statistical) analysis toolset - no ML, though Python integrates nicely and has some application. v6.0 was a good step forward. Most customer support technicians are outstanding. Very skilled, knowledgeable, helpful. Other times, you have to bounce emails back and forth for a week before getting meaningful answers to your questions.
Reason for choosing Logi Symphony
I didn't make the final decision, but I recommended this platform because of the vast array of features, the cube-builder ETL tools, and because the sales team was not high-pressure/pushy/deceptive. Suggests to me this is a client-centered company and the platform sells itself.