All Trend Reviews
1-25 of 77 Reviews
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Janky
Apparel & Fashion, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
Happy I found this Platform - Would highly recommend
I would recommend and continue using the software, easy to use and the quality of the influencers in their network are great!
PROSLove how this platform is streamlined and no hassle to find influencers and have them submit their work. It's easy to use in terms of functionality and now it eliminates the hassle of finding out your own influencers on Instagram!
CONSSometimes had a difficult time downloading all the additional assets that were uploaded
Vendor Response
Glad to hear that Trend has streamlined working with influencers and creators for you! As for downloading your digital assets, definitely check out the Posts & Analtyics tab to download your content either via the 'Download HD Creative button' (to download all content from that campaign) or head to the individual creator's content card and download their content from there. Also, if you ever have questions, we'd be more than happy to assist. Just reach us at support@trend.io!
Replied August 2020
Meghan
Food & Beverages, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2019
Low-cost solution to scale your microinfluencer program
We have been very happy with the engagement and impressions we've generated through this partnership, as well as some of the content that we've been able to repurpose in our paid channels. We plan to continue using Trend on an ongoing basis. Our only concern is that as a specialty food brand who strives for authenticity in our partnerships, the pool of qualified influencers may start to dry up at some point. However, we have not run into this issue yet after using the platform for 4 months, which is great.
PROSTrend has made it easy to increase the number of influencers we engage with on a monthly basis at a reasonable cost. As the sole manager of our influencer program, I know that it takes a lot of legwork to perform influencer outreach, negotiate contracts, and coordinate partnership deliverables. Working with Trend has allowed us to build a baseline of microinfluencer exposure and usable content without spending as much time and effort, so that I can focus my energy on our larger-scale partnerships. Whenever we've run into a hiccup on the platform, our account manager has been responsive and accommodating to our needs. I couldn't be happier with the level of personalized service they have provided us.
CONSAs a relatively new platform, Trend still has some kinks to work out. The platform can be buggy and slow, reports don't always download properly, video content does not (yet) work, and the UX experience could stand to be improved upon. That being said, the bugs are outweighed by the simplicity of the platform and the low cost per influencer. Whenever I have contacted our account manager regarding a bug, he is quick to respond and find a solution when necessary. Although there are many quality influencers on the platform, I find that I need to sift through a lot of subpar applicants in order to find qualifying influencers. I also see many influencers who are obviously buying follows and comments, who we prefer not to work with. If I could change anything about the influencer pool in Trend, I would ask for the bar to be set higher as far as content quality in order for influencers to join the platform, and I wish they would do more to vet the number of real vs fake followers. Finally, several of the influencers we have engaged with have been confused about the process, the payment, or the contract terms on the platform. However, when this occurs, our account manager has been quick to reach out to each individual personally to discuss the issue. I have been very pleased with the way Trend has handled these situations, and they have assured me that they are making changes to the influencer onboarding process to clarify these aspects.
Vendor Response
Thank you for taking the time to leave such a detailed review! We're happy to hear you're pleased with the overall experience on Trend and plan to continue using our service on an ongoing basis. We strive to deliver a quality product that allows brands to quickly and efficiently generate content and partner with influencers. While we are succeeding in this mission, you're correct to note that we are a new platform that is constantly improving the user experience. We are currently in the process of integrating video and story content into the platform, and this should be live very shortly. In the past, we have also been very responsive and quick to implement custom builds for our clients. Our network of creators is what we are most proud of. As an invite-only community, we are able to ensure that only high-quality creators join. Thank you for the actionable feedback as this is what allows us to deliver our best work possible for the brands that we work with.
Replied July 2019
Anonymous
2-10 employees
Used monthly for less than 12 months
OVERALL RATING:
3
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed June 2022
It was great at first but quickly turned sour for my small business
I got on Trend to help me connect with creators to get content for my business but I think that this is best for companies with larger budgets who don't mind losing a few hundred dollars here and there and unfortunately, I am not in a space where I can comfortably take those losses. Every dollar counts in the world of small biz.
PROSTrend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights.
CONSThe creators on trend are hit or miss and I have been ghosted by 1 or 2 each time I finalize a campaign. When I turn to customer service to ask for a resolution, I am not given much of an answer. This is extremely upsetting as a small business owner as not only are you required to pre-fund campaigns but you have also already sent out products with monetary value to said creators just to be ghosted and ignored. Customer service doesn't really care to do much about it either. Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether? No idea! Then another creator just turns around and does the same thing. Clearly, there are multiple bad apples. Not sure what the vetting process is for creators but it should be better. They claim creators have 7 days to make and submit content after receiving the product but it seems there are no repercussions for creators not fulfilling their end of the bargain. I have spent close to $1k on this platform and have met some awesome creators but experiences like this really outweigh the positive.
Reason for choosing Trend
It was affordable and easy to use. They were upfront with pricing which I love.
Anonymous
11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2019
Great, convenient product with EXCELLENT customer service
Such a positive experience! They make us (the client) feel so valued and important!
PROSI like the ease of being able to post a listing and have influencers apply- we've gotten some great content that we have repurposed for our feed. The best part though is the customer service. We have an account manager who knows our product well and touches base with us regularly. He's been there to help us for last minute requests and we've been able to use Trend for an influencer event as well. The customer service is really what makes this product stand out so much.
CONSI didn't like the fact that you had to "reject" certain influencers because I didn't want them to have a bad taste in their mouth for the product or take it personally. I requested to have a "maybe/considering" option and they are going to add this feature soon!
Riley
Health, Wellness and Fitness, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
Essentially everything I've been looking for in an influencer platform.
So far so good. I explained to the [SENSITIVE CONTENT HIDDEN] that I hunt for my influencers manually and was immediately given an invite.
PROSI like how everyone is vetted properly. For example, if an applicant applied to one of my campaigns, I can go onto their Instagram page and calculate their engagement rate on my own and have that reflect against what Trend is quoting as well. Very transparent service.
CONSNot yet. I will likely have more to say about this after about 3-4 months and several campaigns.
Vendor Response
Glad to hear that you're pleased with the quality of the network! Reach out to support for concerns, questions, and/or feedback! We're here to support you!
Replied August 2020
Matt
Health, Wellness and Fitness, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
Simplifying Micro Influencer Marketing
We had a good experience running our first campaign with Trend. Everything worked as expected and there were no real issues throughout our campaign. Would recommend.
PROSEasy onboarding and campaign setup. Good customer support. Seamless communication with selected influencers.
CONSThe software itself has has very few negatives. The quality of influencers on the platform varies greatly and it's up to the brand to vet each influencer individually.
Reason for choosing Trend
Price and flexibility.
Jeff
Health, Wellness and Fitness, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2020
Trend.io is amazing!
We have always wanted to use influencer marketing but have been hesitant to do so because of the lack of communication with the influencer or some of the crazy prices. Trend.io takes both of those worries away from us! Overall our experience with Trend.io and spacifically [SENSITIVE CONTENT HIDDEN] have been amazing! Highly recommend them!
PROSTrend.io has made it so easy to work with influencers that aren't price gouging. Their platform is very easy to use.
CONSTheir iSO app is a bit buggy and will not always push notifications.
Brett
Retail, 2-10 employees
Used less than 6 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
4
Reviewed July 2020
Cool Platform For Influencers
This is a cool platform to help get our brand discovered by influencers. We needed to find people who can create quality content for us, and this platform helps get us in contact with those influencers.
CONSI wish this software had better tracking and analytics to understand the success of influencers and their campaigns.
Mark
Retail, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed September 2020
So Far, So Good!!
We need to drive traffic to our website and have sales made. We 're hoping that will happen with the influencers we are working with now.
PROSThe software is intuitive and easy to use. We're working with some influencers now on a campaign and so far it is going well.
CONSI really haven't found anything about the software that I don't like. At this point I wouldn't change anything about the software itself.
Tiffani
Verified reviewer
Health, Wellness and Fitness, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
UGC Influencer Campaigns
The product was easy to integrate with Yotpo, and the fact that we don't have to draft contracts, follow up with contracts and have a one stop location to download and share the published content with analytics from the posts.
CONSThe con that I will mention about using their platform is they don't have a lot of creators that are in the fitness, nutrition and wellness niche.
Reason for choosing Trend
The price point is why we decided to use Trend in lieu of Cohley.
Justine
Arts and Crafts, 2-10 employees
Used less than 6 months
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
High quality influencers that come to YOU
The influencers on the platform really are high quality, and instead of you (as the brand) having to find them, they reach out to you.
CONSFinding out only after putting the effort into making a campaign, that you have to buy $500 worth of credit to use the platform. It's heavily advertised as being $100 per influencer, and as a small business owner, it's unfortunate that you have to try working with 5 of them before evaluating if this method works for you.
Reasons for switching to Trend
Reputable ad agency recommended trend.io, and trend.io looked much more professional
Jennifer
Cosmetics, 1 employee
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2020
Easy to use, affordable influencer marketing
This is a quick and easy way to find influencers. In general, I really like the platform, but I do often get influencers applying to a campaign that doesn't necessarily apply to them (e.g. my campaign is related to nose piercings and they do not have one).
PROSI like that I post a campaign and the influencers come to me.
CONSI wish there was an additional option for me to search through the influencers and invite them to my campaign.
Reasons for switching to Trend
Trend was easier to use and influencers were more responsive.
Jen
Health, Wellness and Fitness, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
Excellent platform that is easy to use!
Trend is a super easy platform to use and has top quality content creators. Creating a brief is simple and applications come in fast. I also love that you don't need to spend time negotiating. I would highly recommend Trend.
PROSIt is time saving. Creating a brief is simple, quality influencers come in fast, and you don't have to negotiate fees or terms.
CONSIt would be helpful to invite content creators to the brief.
Reason for choosing Trend
Ease of use and quality of influencers.
Kaylah
Health, Wellness and Fitness, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
New Customer- So far satisfied!
Knowledgeable and friendly team!
PROSUser-friendly dashboard that allows brands to easily reach out to influencers and get quality content. The dashboard includes a lot of details necessary when searching for brand affiliates.
CONSSo far, no major cons. We are pretty new to the software.
Reasons for switching to Trend
We wanted higher quality social media influencers to help raise awareness of our brand.
Chris
Retail, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2020
Trend's Value is Real
Saves a ton of time in selection and coordination with influencers.
PROSI loved how much time it saved me and removed all the needs to coordinate and source collaborators. Specifically saved time in back and forth on product selection and asset handoff.
CONSThere are lots of applicants who are not a great fit for my needs, but I am certainly able to week through and find winners.
Hannah
Health, Wellness and Fitness, 51-200 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
Your Super on Trend
Trend is a real time saver and significantly helps with the organization of our influencer community.
PROSI love that I keeps all the information we need in one place, and is so much better that using Trello or a spreadsheet for management.
CONSI would love to be able to upload an example video to the campaign since that is the primary content type we are looking for.
Michael
Food & Beverages, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
Great Interface and Easy to Use
No complaints.
PROSIt has an easy to use interface and easy to sort/review influencers quickly. Then easy to communicate once selected.
CONSMinor nit-picks about not having names on certain screens. Not a huge deal, but would make shipping easier.
Reasons for switching to Trend
Looking for a higher level of influencer without the ongoing cost of a "platform"
Peter
Arts and Crafts, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2020
Influencers made easy
Not many competitors so experience is good. solves a real need.
PROSGood metrics about the influencers. Making this process far easier than when done manually.
CONSThe chat system is very low in features. Just text - no deletion no links or images. Some obvious functionality - like tools to help select from applicants missing
Sean
Retail, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2020
Good deal for UGC content
Sourcing UGC content inexpensively
PROSIt is easy to get influencers to apply to your project and in general they are nice / easy to work with
CONSIt's not the easiest to sort through everyone who applies and hyou have a to be very specific about the type of content you want
amir
Consumer Goods, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2020
great way to create content
awesome.
PROSthey do a great job of filtering the creators. one of the hardest parts about partnerships is trusting the collaborators quality...trend leapfrogs this challenge
CONSnothing. it's been really great and easy to use so far
Reasons for switching to Trend
complicated
Sean
Consumer Goods, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
Super quick and easy
Very intuitive and had a campaign up and running within a day.
CONSNot the software's fault but some influencers are slower than others. Can't see additional assets before the post is approved.
Lynn
Verified reviewer
Consumer Goods, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
Seamless, effective and easy
It's super easy to vet influencers and engage them on a specific brief.
CONSI'm new to Trend so just launched our first campaign -- don't have any negatives yet!
Mateo
Food & Beverages, 11-50 employees
Used monthly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2020
Best Inflencer Agency Software to use!
I've been using trend now for 2 campaigns, and it has been an amazing experience so far! I really like to find a lot of different influencers to work with in many categories!
PROSI like everything, basically it is really easy to use and simple! You can select a lot of influencers that would like to work with you in each campaign you start, it is cheap and really help you a lot with every kind of influencer you are looking for! :)
CONSNothing, everything is really good for now!
Reason for choosing Trend
Price, quality and easy to use!
Floris
Food & Beverages, 2-10 employees
Used monthly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2020
People buy from people
We definitely were able to grow our brand awareness and equity with the use of Trend it's platform which is important in the early stages of our company.
PROSThe filtering tool made it easy to select influencers that are aligned with our brand values so we can public content that is authentic.
CONSThe commitment of purchasing 10 credits of $100. Influencer marketing is a new phenomenon so it's harder to figure out ROI's.
Jessica
Apparel & Fashion, 2-10 employees
Used monthly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2020
Easy to use and measure influencers
Very easy to use and cut through the noise. The creators are responsive and the platform is intuitive and easy to use.
PROSEasy to post a job and choose the right influencers for your audience objectives. The analytics are really helpful!
CONSWould be great to have more content creators in other regions.