All Semrush Reviews
1-25 of 2,210 Reviews
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Jason
2 - 10 employees
Used less than 12 months
OVERALL RATING:
5
Reviewed February 2021
Working with SEM Rush
Manuel Ángel
Verified reviewer
Education Management, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed October 2022
Semrush is an amazing SEO tool that has helped me improve my website's ranking in search engines.
Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable seo specialist who can help you make your website popular among search engines, then you can consider hiring Semrush as your seo specialist. The company has been providing its services to many companies and has been successful in increasing the traffic and ranking of these websites. The company is also capable of providing its clients with customized reports so that they can track the progress of their website.
PROSIt is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.
CONSThere is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.
Reasons for switching to Semrush
There are a number of reasons why Semrush is often considered to be a better tool than Seo Toolbox. First, Semrush offers a wider range of features and tools than Seo Toolbox. This includes things like competitor analysis, keyword research, and site audits. Additionally, Semrush has a much more user-friendly interface, making it easier to use for those who are not as familiar with SEO.
Emily
Insurance, 1,001-5,000 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed March 2024
Great SEO tool that gives you the right insights!
- great for keyword and competitors analysis - easy to implement - great customer service! - easy integration with google tooling
CONS- accidental purchases are easily made - look and feel of the dashboards
Reasons for switching to Semrush
Did not meet the needs of the company anymore
Brandon
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2024
Prerty Good SEO Software
It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing.
CONSIt's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide.
Jeff
Marketing and Advertising, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed February 2024
Not just another SEO platform
I'm happy with it. It's one of many tools - it could be the only one, but lacks in certain areas. Needs more AI and more automated, time saving tools.
PROSBroad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world
CONSIt costs too much over the lang haul - it is not automated (or give you the option to automate) enough. While it helps identify issues, it's not great at helping you to resolve them.
Zhenia
Design, 2-10 employees
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed April 2024
Charging money for not using the tool
I have absolutely nothing to like after dealing with your support team.
CONSStrange refund policy, even if you don't use their tool at all. No notifications of any chargebacks, and then a week later I check my bank transaction - voila! We don't want to refund your money. No clear unsubscribe function - you have to click the "Contact Us" button.
Vendor Response
Hi Zhenia, the email notifications of a charge are always sent to our users, it could be that the email went to the spam folder. You don't need to Contact Us, just fill out the cancellation form. We have a thorough cancellation process to make sure the account owner confirms the cancellation, avoiding any accidental data loss. It's an online process that's easily accessible and simple to find. As for the refund policy, we offer a 7-day money-back guarantee and if the request came outside that window, we are unable to issue the refund.
Replied April 2024
Christopher
Marketing and Advertising, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed February 2024
The most comprehensive tool on the market
SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one
PROSI love how easy it is to use, the layout is simple and every function has little hints to show you what it does.
CONSIt is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.
Reasons for switching to Semrush
Looking for something new, Moz was also expensive so we wanted to try out other options
wissal
Computer Software, 1 employee
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed December 2023
Honest opinion about semrush
the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit
PROSSemrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.
CONSIt's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush
Vendor Response
Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.
Replied December 2023
John
Information Technology and Services, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2024
Semrush- a great component to your complete marketing plan
I like how robust the Semrush system is good at identifying and tracking SEO opportunities for your website and to help it rank better.
CONSIt can be quite a bit pricey, and while there is a free version, it is very limited. Also, if they offered more automation that would be quite a feat for website owners!
Andrew
Food & Beverages, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2024
Ok, but so many options
Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like computers. I'm old school face to face...
PROSHelps with reports of SEO Reports help me somewhat understand what to do next, some are like Chinese arithmetic.
CONSSometimes I wish SEO was easier to understand
Ram
Marketing and Advertising, 1 employee
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
FUNCTIONALITY
5
Reviewed May 2024
Semrush has useful features for SEOs and others
I love the easy-to-use interface and like the keyword research. Semrush helps anyone who wants to bring more traffic to their site and reach customers. It helps anyone with little SEO knowledge to get the most out of marketing and blogging improvements
CONSCost is not affordable and competitive for individual start-ups. The trial period can be extended to 2 or 4 weeks. THey can also bring pay per use like daily fees instead of monthly fees
Saviour
Verified reviewer
Computer Software, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Semrush Review
The site audit feature which is one of the best features on semrush. it really helped my website alot by boosting my website search engine ranking so positively .
CONSSo far i have not faced any challenge on semrush.
Caroline
Health, Wellness and Fitness, 2-10 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed May 2024
Really easy for beginners to use.
SEO can seem really daunting for those without a marketing background – this helped clarify and simplify my understanding without too many features.
CONSPerhaps more onboarding would be helpful.
robert
Newspapers, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed February 2024
Must ue tool
I used the free version and the paid version. It has a lot of features and really helped me even on the free veriosn.
PROSA lot of features at one click away. Every site owner must use it, even the free version.
CONSThe cost is a little high for a startup business, you have all the tools you need but it can be challenging for the budget.
Mike
Alternative Medicine, 1 employee
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed April 2024
Semrush: The ONLY SEO Tool You Need to Get Great Results.
Really please that my colleagues put me onto Semrush.
PROSHow easy it is to start with a website analysis and then work through the options available. There is a lot to get from Semrush, but I have never felt overwhelmed with it.
CONSNothing. It works very well, and I have complete confidence in the results.
Anonymous
1 employee
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2019
Best comprehensive SEO tools for your digital marketing needs
We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions. Google Ads analysis and keyword competition provides insight on how to create a niche for our clients. Not to mention, spying on competing businesses and their estimated Google Ad spend. We've managed to address ad optimization for stronger performance. SEMRush seems to be continuing to improve the product. For example, the On Page SEO Checker provides detailed analysis on additional keyword word usage and phrase usage to help improve pages. Although it is not perfect, it is definitely being improved and helps provide guidance.
PROS- In depth backlink analysis reports and tracking on domains - Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words - Daily & weekly domain and search position monitoring - Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes
CONSStarting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.
Reason for choosing Semrush
Our business was set out to find the best tools for our match our digital marketing service offerings. Through multiple trial periods across various softwares, we narrowed down to SEMRush providing the best tools for our services being offered. From website audits, keyword rank and tracking and SEO performance metrics we wanted to ensure we provide our clients with the best solutions to help with their business website needs.
Brooks
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed November 2019
Truly an all-in-one digital marketing platform
We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.
PROSA ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.
CONSThe only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.
Reason for choosing Semrush
Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.
Reasons for switching to Semrush
Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.
Stuart
Marketing and Advertising, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2020
A Comprehensive SEO Solution
My clients expect me to sustain and / or improve their ranking in organic search. With SEMrush, I am able to see what's working and what's not, and make appropriate adaptations to strategy and tactics.
PROSI use back link gap and keyword gap analyses regularly as I optimize client content and link profiles. The content writing tool suite is also excellent. This capability goes well beyond simple suggestions of content length, keyword density, and readability. Instead, offers insights from the best ranking content with which you will be competing. I was able to eliminate a subscription to a point solution that offered similar insights.
CONSSEMrush evolves rapidly, so expect to travel a learning curve regularly, as features mature and integrations become more comprehensive. That said, the customer service team is easily accessed and will work with you to explain the sometimes surprising nuances or curious behaviors of some of the tools.
Reason for choosing Semrush
At the time I selected SEMrush, I liked the pricing and interface better than Moz and Ahrefs. SpyFu was not sufficiently developed, but has matured nicely. At this point, given my familiarity with SEMrush and how they do things, I would be unlikely to switch.
Vendor Response
Hi, Stuart! Thank you for taking the time to leave us a review! We are really happy to know that you had such a great experience with our team and tool!
Replied June 2020
shirley
Marketing and Advertising, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2020
Best SEO Marketing Tool
I have been using SEMRush for a number of years now, and with so much else going on it provides a lot of features, news, and training that helps to make my life a lot easier - I wish I had more time to get fully immersed in the tool.
PROSThe software offers a great mix of data that I can use immediately to understand how my client's business is performing. The mix of tools available is fantastic, I can immediately check ranking performance, schedule social posts and I love the writing assist tool the tips and metrics really help refine our content to give it the best chance of ranking. The customer support is the best I have experienced from any tool, the response is lightning fast and they are great at finding the solution to the problem 5 stars for customer service!
CONSPosting to Instagram would be great, but the notification feature in the meantime is helpful. The competitor features do not appear to be hugely accurate as my data doesn't always match either which makes me feel that my competitor's data are equally out. Perhaps a few tips on how we can compensate for this would help as we all understand the competitor data cannot be fully accurate as you don't have direct access to it.
Reasons for switching to Semrush
I needed more than a social media tool, SEO is also important and the mix of the 2 is absolutely essential and this is what SEMRush does really well.
Vendor Response
Hi Shriley! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We're also glad to hear that you've been using SEMrush for so long, it's great customers like you that keep us going!
Replied June 2020
Manny
Marketing and Advertising, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
2
FUNCTIONALITY
5
Reviewed October 2020
All-in-One Digital Landscape Research & Analysis
We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.
PROSThe ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.
CONSCompared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.
Reason for choosing Semrush
Because it has what needed and much more.
Reasons for switching to Semrush
SEMRush has more information and better tools.
Ray
Marketing and Advertising, 1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
Bang for Your Buck
As a small niche company serving clients throughout the USA and Canada, SEMrush has made us more efficient. We deliver as good or better quality data that larger companies, and still keep it personal.
PROSSEMrush offers a lot more features compared to similar products/services. Keyword research and site audit is just the tip of the iceberg. The customized reporting is great for distributing to clients or potential clients. The writing assistant tool that connects to Google Docs helps us stay efficient. We also use the social media posting tool, which is a once bonus feature. Also, I started using the marketplace feature, which is an additional cost. SEMrush has the majority of features that marketing folks need.
CONSThere is not enough units in the Plagiarism checks (10) and Social profiles (50) for posting compared to the number of projects (200) in the subscription.
Reason for choosing Semrush
We use Ahrefs, ScreamingFrog and SEMrush.
Reasons for switching to Semrush
We did use Moz Pro, but found that SEMrush had more features and it is more customizable.
Vendor Response
Hi Ray, thank you so much for your review! We are happy to know you enjoy SEMrush tools! Will pass your feedback on units to the team for consideration.
Replied October 2020
Steve
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
Best Product for Everything Related to SEM
SEMrush has definitely allowed me to be more efficient with my work and took my company to the next level. I can do everything in one "stop". Research, tracking, reporting and more, all rolled into one.
PROSEverything we need is in one place, I don't have to bounce around to different programs for different purposes. There are improvements and new features added all the time. The few times I've had a problem or question, support is very quick to answer/resolve it and then follow up a week later to make sure everything's working as it should.
CONSI can't think of any cons, it just works as advertised.
Reason for choosing Semrush
I tried the free trial, then the least expensive package for over a year before I found that I was using it more than any other SEM program I was trialing/paying to use. It just made sense to upgrade and get rid of the others.
Reasons for switching to Semrush
Raventools was lacking many of the tools I required as my business grew.
Vendor Response
Hi Steve, thank you so much for your review! We are happy to know you enjoy SEMrush tools!
Replied October 2020
Mike
Marketing and Advertising, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed February 2021
SEMRush Vastly Improves SEO Efforts and is Worth the Investment
Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content. Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.
PROSI have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.
CONSThere's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform. Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.
Reason for choosing Semrush
The consolidation of products, additional robust features, and previous successful experience using SEMRush.
Reasons for switching to Semrush
After joining M3 Group last year, I made the recommendation of the switch as SEMRush provides more capabilities, it is more comprehensive, and it is all under one subscription and platform.
Naz
Marketing and Advertising, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed July 2021
Swiss Army Knife of SEO Tools
Overall I'd say an 8 out of 10. Customer service is good, the tools are powerful and data-rich and help me make powerful conclusions.
PROSThe UX, range of tools and insights are great. This is a really powerful tool. I love the projects and the ability to manage backlinks and cleanups. The content management is very nifty too!
CONSI dislike the fact you've to spend $100 dollars per month to get white label SEO reports. Also, I'm not too keen on the sales guys pushing new deals and not supporting old deals (a few friends have experienced this). Previous I wanted to upgrade to an annual plan and essentially I'd lose some of the benefits I had, that didn't make sense.
Reason for choosing Semrush
Value for money, functionality and dashboard at the time of sign up.
Reasons for switching to Semrush
This is a richer tool
Vendor Response
Hello! Thank you for sharing your feedback! The revised pricing model includes either new features or alters additional to main tier product's prices. However, we always value our loyal customers and provide them with the unique opportunity to stay on the same level of subscription for the same price! - Ed
Replied July 2021
Steven
Marketing and Advertising, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2022
SEMRush Rocks
Overall, I am happy and have found many uses for this software. I want better reporting for the nearly $230/month our small company pays though.
PROSSupport on the Rep side, instant data points with a single click, simple reporting
CONSSome features have been removed with the price changes, mainly in the reporting section - Reporting is important in my industry and SEMRush has removed many of the options here for small business to take advantage of your reporting services due to the price point being too high on the "next level up."
Reason for choosing Semrush
I can rely on the Google Data and compare in GA easily for tracking issues
Reasons for switching to Semrush
Raven's reporting began to falter in places we needed it to become more robust for our clients, becoming more difficult overall.