Attrilab

Attrilab is a marketing attribution software that enables users to measure the performance of their marketing traffic sources, from first to last click, on all visitors, without the need to obtain visitor consent prior to measurement. The software provides the sequence of traffic sources, and the number of visits before conversion. It also provides attribution modeling to analyze traffic sources according to different models such as linear, time decay or U-shaped. Key features include visualization of campaign data, creation of audience segments, export of aggregated data via API, customization of traffic sources and categorization of actions.