# Best Marketing Attribution Software - 2026 Reviews & Pricing > Find the best Marketing Attribution Software for your organization. Compare top Marketing Attribution Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/za/marketing-attribution --- [Home](https://www.softwareadvice.com/) / Marketing Attribution Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Marketing Attribution Software of 2026 Updated July 2, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 133 results ### Compare Products Showing 1 - 25 of 133 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governe...[Read more about Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** ([3019 reviews](https://www.softwareadvice.com/project-management/wrike-profile/reviews/)) **6** recommendations Free trial Free version Integrations Integrations Marketo Engage Campaign Monitor by Marigold +125 more +124 more +123 more Wrike's Best Rated Features 5.0IT Reporting See All Wrike's Worst Rated Features Spreadsheet View See All [Measured](https://www.softwareadvice.com/bi/measured-profile/) Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to ...[Read more about Measured](https://www.softwareadvice.com/bi/measured-profile/) **5.0** ([10 reviews](https://www.softwareadvice.com/bi/measured-profile/#reviews)) **1** recommendations Free trial Free version Integrations Integrations Meta for Business Google Ads +4 more +3 more +2 more [Liine](https://www.softwareadvice.com/medical/liine-profile/) Liine is an AI-powered call tracking, marketing analytics and ad optimization platform for multisite healthcare practices. Our p...[Read more about Liine](https://www.softwareadvice.com/medical/liine-profile/) **4.9** ([162 reviews](https://www.softwareadvice.com/medical/liine-profile/reviews/)) Free trial Free version Integrations Integrations HubSpot CRM Zapier +19 more +18 more +17 more Liine's Best Rated Features 5.0Computer Telephony Integration See All Liine's Worst Rated Features Customer Segmentation See All [Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) Are you spending your marketing budget effectively? Which products or channels bring in the best long-term customers? What are c...[Read more about Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/) **4.9** ([44 reviews](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/)) Free trial Free version Integrations Integrations WooCommerce Klaviyo +7 more +6 more +5 more Lebesgue's Best Rated Features 5.0Catalog Management See All Lebesgue's Worst Rated Features Monitoring See All [Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) Dreamdata is a B2B Attribution Platform. You know marketing drives revenue - now you can prove it with numbers you'd stake your ...[Read more about Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/) **4.8** ([55 reviews](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#reviews)) Free trial Free version Integrations Integrations HubSpot CRM Pipedrive +15 more +14 more +13 more Dreamdata's Best Rated Features 5.0Multi-Channel Marketing See All Dreamdata's Worst Rated Features Lead Qualification See All [CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organ...[Read more about CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) **4.7** ([158 reviews](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud Stripe +59 more +58 more +57 more CTM's Best Rated Features 5.0Call Tagging See All CTM's Worst Rated Features Call List Management See All [SocialClimb](https://www.softwareadvice.com/marketing/socialclimb-profile/) SocialClimb helps healthcare organizations grow by understanding the impact of their marketing tactics so they can put their mar...[Read more about SocialClimb](https://www.softwareadvice.com/marketing/socialclimb-profile/) **4.8** ([67 reviews](https://www.softwareadvice.com/marketing/socialclimb-profile/#reviews)) Free trial Free version Integrations Integrations Meta for Business +0 more +0 more +0 more SocialClimb's Best Rated Features 5.0Reporting/Analytics See All SocialClimb's Worst Rated Features Social Media Integration See All [lc.cx](https://www.softwareadvice.com/retargeting/lc-cx-profile/) lc.cx is an URL Shortener management platform for Marketers and growths hacker to manage all links, short links, pixel retargeti...[Read more about lc.cx](https://www.softwareadvice.com/retargeting/lc-cx-profile/) **4.9** ([29 reviews](https://www.softwareadvice.com/retargeting/lc-cx-profile/#reviews)) Free trial Free version Integrations Integrations Zapier +0 more +0 more +0 more lc.cx's Best Rated Features 5.0API See All lc.cx's Worst Rated Features 4.22Third-Party Integrations See All [Salespanel](https://www.softwareadvice.com/marketing/salespanel-profile/) Salespanel provides specialized marketing analytics, account intelligence, and first-party intent data tracking software designe...[Read more about Salespanel](https://www.softwareadvice.com/marketing/salespanel-profile/) **5.0** ([16 reviews](https://www.softwareadvice.com/marketing/salespanel-profile/#reviews)) Free trial Free version Integrations Integrations Mailchimp Microsoft Outlook +13 more +12 more +11 more Salespanel 's Best Rated Features 5.0Lead Verification/Validation See All Salespanel 's Worst Rated Features 5.0Keyword Tracking See All [Swaarm](https://www.softwareadvice.com/marketing-attribution/swaarm-profile/) Swaarm provides innovative and easy-to-use ad-tracking software that helps leading global agencies, advertisers, and partner net...[Read more about Swaarm](https://www.softwareadvice.com/marketing-attribution/swaarm-profile/) **4.8** ([32 reviews](https://www.softwareadvice.com/marketing-attribution/swaarm-profile/#reviews)) Free trial Free version Integrations Integrations Zapier AppsFlyer +6 more +5 more +4 more Swaarm's Best Rated Features 5.0Activity Dashboard See All Swaarm's Worst Rated Features Advertising Management See All [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) monday.com is the AI Work Platform where people and agents operate as one team - with shared cross-department context, enterpris...[Read more about monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** ([6071 reviews](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)) Free trial Free version Integrations Integrations Asana Stripe +37 more +36 more +35 more monday.com's Best Rated Features 5.0Order Entry See All monday.com's Worst Rated Features Color Codes/Icons See All [ROIVENUE](https://www.softwareadvice.com/ecommerce/roivenue-profile/) Roivenue is an all-in-one marketing platform that helps businesses track the return on investment (ROI) of marketing campaigns. ...[Read more about ROIVENUE](https://www.softwareadvice.com/ecommerce/roivenue-profile/) **4.8** ([17 reviews](https://www.softwareadvice.com/ecommerce/roivenue-profile/#reviews)) Free trial Free version Integrations Integrations Meta for Business AdRoll +15 more +14 more +13 more ROIVENUE's Best Rated Features 5.0Goal Setting/Tracking See All ROIVENUE's Worst Rated Features 1.0Time on Site Tracking See All [Factors.ai](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/) Factors.ai is an account intelligence, analytics & attribution platform that helps sales & marketing teams at high-growth B2Bs t...[Read more about Factors.ai](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/) **4.8** ([19 reviews](https://www.softwareadvice.com/account-based-marketing/factors-ai-profile/reviews/)) Free trial Free version Integrations Integrations HubSpot CRM Drift +17 more +16 more +15 more Factors.ai's Best Rated Features 5.0Campaign Tracking See All Factors.ai's Worst Rated Features 4.0Time on Site Tracking See All [Marketo Measure](https://www.softwareadvice.com/marketing/bizible-profile/) Marketo Measure is an industry-leading B2B marketing attribution tool that enables marketers to measure the impact of campaigns,...[Read more about Marketo Measure](https://www.softwareadvice.com/marketing/bizible-profile/) **4.9** ([11 reviews](https://www.softwareadvice.com/marketing/bizible-profile/reviews/)) Free trial Free version Integrations Integrations WordPress Marketo Engage +7 more +6 more +5 more Marketo Measure's Best Rated Features 5.0Attribution Modeling See All Marketo Measure's Worst Rated Features 4.0Predictive Analytics See All [Funnel](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for rep...[Read more about Funnel](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/) **4.7** ([19 reviews](https://www.softwareadvice.com/bi/funnel-dashboards-reports-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Tableau +11 more +10 more +9 more Funnel's Best Rated Features 5.0API See All Funnel's Worst Rated Features 1.0Job Scheduling See All [CPV Lab Pro](https://www.softwareadvice.com/ab-testing/cpv-lab-pro-profile/) Track, optimise & automate your marketing advertising with a tracking software that improves your conversion rate and acquisitio...[Read more about CPV Lab Pro](https://www.softwareadvice.com/ab-testing/cpv-lab-pro-profile/) **4.9** ([17 reviews](https://www.softwareadvice.com/ab-testing/cpv-lab-pro-profile/reviews/)) Free trial Free version Integrations Integrations Google Ads TikTok +2 more +1 more +0 more CPV Lab Pro's Best Rated Features 5.0Multivariate Testing See All CPV Lab Pro's Worst Rated Features 4.0API See All [AITA](https://www.softwareadvice.com/product/523274-AITA/) AITA: Artificial Intelligence Tool for Advertisers AITA is an AI-powered Marketing Mix Model (MMM) that revolutionizes media in...[Read more about AITA](https://www.softwareadvice.com/product/523274-AITA/) **5.0** ([7 reviews](https://www.softwareadvice.com/product/523274-AITA/#reviews)) Free trial Free version Integrations Integrations HubSpot Marketing Hub Hotjar +42 more +41 more +40 more AITA's Best Rated Features 5.0Third-Party Integrations See All AITA's Worst Rated Features 4.0Business Rules Management See All [Clear Ring](https://www.softwareadvice.com/voip/clear-ring-profile/) Clear Ring is designed to provide businesses with advanced tracking tools for calls, forms, and live chats. With Clear Ring, you...[Read more about Clear Ring](https://www.softwareadvice.com/voip/clear-ring-profile/) **5.0** ([7 reviews](https://www.softwareadvice.com/voip/clear-ring-profile/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 Shopify +9 more +8 more +7 more Clear Ring's Best Rated Features 5.0Reporting/Analytics See All Clear Ring's Worst Rated Features 4.50Third-Party Integrations See All [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised ...[Read more about SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) **4.9** ([8 reviews](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews)) Free trial Free version Integrations Integrations Google Cloud Microsoft Azure +57 more +56 more +55 more SAS Customer Intelligence 360's Best Rated Features 5.0Contact Database See All SAS Customer Intelligence 360's Worst Rated Features 4.0Customizable Fields See All [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) AppsFlyer is a cloud-based attribution platform that provides businesses across all industries with the tools to analyze and enh...[Read more about AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) **4.5** ([138 reviews](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/)) Free trial Free version Integrations Integrations Meta for Business Adobe Campaign +8 more +7 more +6 more AppsFlyer's Best Rated Features 5.0Compliance Management See All AppsFlyer's Worst Rated Features Multi-Channel Data Collection See All [Affise](https://www.softwareadvice.com/marketing/affise-profile/) Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance ...[Read more about Affise](https://www.softwareadvice.com/marketing/affise-profile/) **4.6** ([84 reviews](https://www.softwareadvice.com/marketing/affise-profile/reviews/)) Free trial Free version Integrations Integrations HubSpot CRM Google Ads +7 more +6 more +5 more Affise's Best Rated Features 5.0Lead Management See All Affise's Worst Rated Features Multi-Campaign See All [EasyInsights](https://www.softwareadvice.com/marketing/easyinsights-profile/) Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes to get start...[Read more about EasyInsights](https://www.softwareadvice.com/marketing/easyinsights-profile/) **4.8** ([11 reviews](https://www.softwareadvice.com/marketing/easyinsights-profile/#reviews)) Free trial Free version Integrations Integrations Google Analytics 360 Shopify +4 more +3 more +2 more EasyInsights's Best Rated Features 4.82Dashboard See All EasyInsights's Worst Rated Features 4.43Third-Party Integrations See All [Black Crow AI](https://www.softwareadvice.com/artificial-intelligence/black-crow-ai-profile/) Black Crow AI helps DTC marketers and lifecycle managers acquire, recognize, and retain customers using predictive analytics and...[Read more about Black Crow AI](https://www.softwareadvice.com/artificial-intelligence/black-crow-ai-profile/) **4.9** ([8 reviews](https://www.softwareadvice.com/artificial-intelligence/black-crow-ai-profile/#reviews)) Free trial Free version Integrations Integrations Klaviyo Shopify Plus +1 more +0 more +0 more Black Crow AI's Best Rated Features 5.0Natural Language Processing See All Black Crow AI's Worst Rated Features 4.0Machine Learning See All [DailyStory](https://www.softwareadvice.com/product/477236-DailyStory/) DailyStory is a marketing automation tool that focuses on email and SMS communication. It is designed with small businesses in m...[Read more about DailyStory](https://www.softwareadvice.com/product/477236-DailyStory/) **5.0** ([5 reviews](https://www.softwareadvice.com/product/477236-DailyStory/#reviews)) Free trial Free version Integrations Integrations Salesforce Sales Cloud WordPress +19 more +18 more +17 more DailyStory's Best Rated Features 5.0Engagement Tracking See All DailyStory's Worst Rated Features 5.0Engagement Tracking See All [Twik](https://www.softwareadvice.com/ecommerce/twik-profile/) twik is an award winning 5-years old startup that automatically detects all business goals in every website and page and assists...[Read more about Twik](https://www.softwareadvice.com/ecommerce/twik-profile/) **5.0** ([5 reviews](https://www.softwareadvice.com/ecommerce/twik-profile/#reviews)) Free trial Free version Integrations Integrations WordPress Shopify +2 more +1 more +0 more 1 [2](https://www.softwareadvice.com/marketing-attribution/?page=2)[3](https://www.softwareadvice.com/marketing-attribution/?page=3)[4](https://www.softwareadvice.com/marketing-attribution/?page=4)[5](https://www.softwareadvice.com/marketing-attribution/?page=5)[6](https://www.softwareadvice.com/marketing-attribution/?page=6) ## Popular Comparisons [ Wrike vs monday.com ](https://www.softwareadvice.com/marketing/monday-com-profile/vs/wrike/)[ Looker vs Adobe Analytics ](https://www.softwareadvice.com/marketing/adobe-analytics-profile/vs/looker/)[ CTM vs Liine ](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/liine/)[ AppsFlyer vs LeadsRx ](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/vs/leadsrx/) Customers interact with your brand through various channels and touch points—for example, your website, social media, phone calls, online inquiry forms, television commercials, radio ads, and digital marketing channels. But do you know which one of these contributes the most to your sales numbers? That’s a tough question to answer because a sale or conversion usually involves customers interacting with your business via many of these touch points. Thus, it’s difficult to understand which marketing channel has the highest impact on a customer’s purchase decision and leads to the final sale. Marketing attribution software assigns credit to customer touch points across marketing channels to determine their influence on conversions. It analyzes data such as customer views, clicks, and actions to determine the impact each touch point has on the final sale. The software commonly integrates with [marketing automation](https://www.softwareadvice.com/marketing/automation-comparison/), [customer relationship management (CRM)](https://www.softwareadvice.com/crm/), [e-commerce](https://www.softwareadvice.com/category/4340-ecommerce/), and [email marketing](https://www.softwareadvice.com/email-marketing/) platforms to collect marketing and sales data across the customer lifecycle. There are many marketing attribution tools available on the market, so choosing the right one for your business can be challenging. In this buyers guide, we provide all the information you need to make a well-informed purchase decision. Here's what we'll cover: - [What is marketing attribution software?](#Whatismarketingattributionsoftware) - [Common features of marketing attribution software](#Commonfeaturesofmarketingattributionsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits and potential issues](#Benefitsandpotentialissues) - [Market trends to understand](#Markettrendstounderstand) ## What is marketing attribution software? Marketing attribution software is a software tool that analyzes large volumes of customer behavior data to identify which touch points led to the sale of a product or service. It assigns credit to any channel or touch point that may have contributed to the conversion based on its influence on customer interactions. Key functionality of a marketing attribution tool: - Track multiple marketing and communication touch points, and collect customer interaction data from them - Monitor the entire purchase journey of customers to identify how they got converted - Use reports and analytics to check which channels are bringing the highest number of customers ## Common features of marketing attribution software **Multitouch attribution** Evaluate the impact multiple marketing touch points have on driving a conversion. These touch points include online ads, campaigns, site search, and website visits. **Cross-channel attribution** Track all the unique touch points a customer engaged with, and evaluate their overall impact on the final conversion. **Customer journey mapping** Create a visual timeline of a customer’s interactions with your brand. This helps identify which channel drove the final sale. **ROI tracking** Measure the impact of different marketing initiatives on your profit and revenue growth. This allows for proper marketing spend management and budget allocation. **Dashboards** Customize dashboards to track the performance of your marketing initiatives across channels. You can also view reports on total sales, conversion by attribution model, etc. **Attribution modeling** Determine and define how to assign credit, for a sale or conversion, to the various touch points in a customer’s purchase journey. **Conversion tracking** Track how well your marketing touch points are driving leads generation, sales conversion, app downloads, email sign-ups, and other key actions for your business. **Audience segmentation** Divide your target customers into various segments based on product usage trends, demographics, psychographics, communication behaviors, and media usage, among other factors. **Mobile app attribution** Measure the effectiveness of mobile marketing campaigns based on the number of app installs, in-app purchases, etc. **Predictive analytics** Analyze historical datasets to predict which marketing channels and touch points will yield maximum revenue in the future. _Marketing ROI tracking in_ HubSpot Marketing Hub _(_[Source](https://www.hubspot.com/products/marketing?_ga=2.126531917.1537463223.1576013528-940436819.1565181751&hubs_post=blog.hubspot.com%2Fmarketing%2F3-types-of-marketing-attribution-software-to-try-in-2020&hubs_post-cta=reporting%20dashboard&_conv_v=vi%3A1*sc%3A3*cs%3A1613040439*fs%3A1612236278*pv%3A4*exp%3A%7B%7D*ps%3A1612256789&_conv_s=si%3A3*sh%3A1613040439452-0.00139047761810418*pv%3A1&hubs_content=www.hubspot.com/products/marketing/reporting-add-on&hubs_content-cta=hsg-nav__box-link)_)_ ## What type of buyer are you? Understanding the different types of buyers in the market will help you identify your buyer type to make an informed purchase. The majority of buyers belong to the following categories: - **Business-to-business (B2B) buyers:** Buyers in this category cater solely to businesses and need software to analyze the impact of their marketing effort on revenue. Their sales cycle is often long, and it can take months to convert a customer, resulting in multiple touch points. They should opt for a tool with account-based attribution to group B2B customers into various accounts and track interaction data to understand which marketing activity is the most ROI-friendly for a particular account. - **Business-to-customer (B2C) buyers:** Buyers in this category cater to consumers and generally have a shorter sales cycle than B2B enterprises. They need a tool that can help them understand which marketing impressions are creating the strongest customer awareness and driving online interactions as well as in-store purchases. They should choose a fully featured marketing attribution solution to find different ways to optimize the customer experience. ## Benefits and potential issues Let’s take a look at the benefits as well as potential issues of using a marketing attribution tool: ### Benefits - **Higher brand engagement:** An attribution tool helps your marketing team track and identify channels customers are using the most to engage with your brand. You can discard the ineffective channels and focus more on building visibility through channels most frequented by customers. This will lead to better audience engagement and higher chances of conversion. - **Better tracking of customer lifetime value:** The software offers capabilities to help estimate how much value a buyer will bring to your business during their tenure as a paying customer. These insights help plan how much you should spend on retention for different customers. They also help differentiate one-off buyers from customers more likely to become repeat buyers. ### Potential issues - **Incorrect attribution tracking due to the use of multiple devices:** In today’s digital world, customers have multiple devices via which they can research and evaluate products, connect with the sales team, and then make a purchase. And these actions can be done from any location—be it home, vacation, or work premises. But not all customer devices are supported by marketing attribution tools, which may result in incorrect attribution. - **Challenges posed by data regulations:** Strict data regulations can make it difficult for companies to track customer data. They have to get permission from customers to track the purchase journey, and some customers may not want to share their details. This can affect the insights generated by the attribution tool, given not all touch points would be considered for analysis. ## Market trends to understand Here’s a marketing attribution software market trend to keep in mind when making your purchase: - **Growing demand for AI-enabled marketing attribution software.** With a rise in the use of analytics and AI, marketing attribution software vendors are [deploying AI](https://www.cuspera.com/categories/marketing-attribution#benefits-of-marketing-attribution-software-sectionhttps://www.cuspera.com/categories/marketing-attribution#benefits-of-marketing-attribution-software-section) at the core of their platforms to enable seamless data collection, analysis of touch points, instantaneous insights, and channel-specific recommendations. AI-enabled attribution platforms can help businesses identify whether there are any breakdowns or gaps in their marketing campaign. _Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._ ### Related Marketing Attribution Software - [AI Marketing Tools Software](https://www.softwareadvice.com/ai-marketing-tools/) - [MRM Software](https://www.softwareadvice.com/marketing/mrm-comparison/) - [Market Research Software](https://www.softwareadvice.com/market-research/) - [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) - [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/) - [Mobile Analytics Software](https://www.softwareadvice.com/mobile-analytics/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)