IHC Attribution is a customer journey attribution software. It helps companies gain insights into how customers interact with marketing campaigns across devices and channels. The platform is ideal for medium to large businesses in eCommerce, retail, travel, and finance industry. IHC Attribution offers an API to connect data from different marketing channels. It provides attribution models like first-touch, last-touch and algorithmic models to determine how much credit each marketing channel deserves. IHC Attribution uses machine learning to optimize attribution models for the best results. IHC Attribution is available via monthly pricing plans based on the number of customer journey requests and support is provided via email and other online resources.