All Direct Mail Reviews
1-25 of 153 Reviews
Sort by
Todd
Verified reviewer
Human Resources, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
Amazing and solved our bulk email issues.
Our team loves how easy this is to manage, set up and keep on top of key clients. Bravo!
CONSWe LOVE IT and have zero changes. Thanks so much.
Reasons for switching to Direct Mail
These technologies kept getting blocked by spam filters. Even our top clients never saw our emails. Now that problem is solved!
Jens
Computer Software, 2-10 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed July 2021
Great Newsletter Software
Love it! I have used Direct Mail for many years, brought it with me into different companies and into different projects and it always does the job. Despite the pleasantly simple and light user interface, Direct Mail has really advanced and professional features that cover everything I need, from tracking to unsubscribing. Even though I'm not a marketing professional, I was able to run several well received newsletters and very successfull campaigns with it. I don't use Direct Mail very often (just running the odd newsletter or campaign), but I have used it for EVERY mass email I have sent since appx. 2014 and cannot think of any other software that does what I need it to do as well as this.
PROSI really like the ease of use, the WYSIWIG editor and the long list of imported address formats. Direct Mail ist fun to use and easy, while still having all features needed for a professional campaign (it even connects to Google Analytics which will make the marketing guy helping on my next campaign very happy).
CONSIn some areas the content block management feels slightly clunky and needs one or two more clicks than necessary.
Reason for choosing Direct Mail
The four main reasons why I use Direct Mail are: -- Desktop Software -- Graphical User Interface -- Simple subscriber management -- per-mail pricing available (I don't use it regularly, so a subscription wouldn't work for me)
Reasons for switching to Direct Mail
I didn't feel comfortable with the web based user interfaces and -- for me as a graphic designer by trade, not a programmer -- it always was very difficult to create and test good looking emails in the other solutions. Also, most other products don't offer per-mail pricing which is not ideal when you're only running the odd campaign here and there.
Jeni
Higher Education, 1,001-5,000 employees
Used weekly for more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed January 2021
Customer Service Just Stopped Communicating with Me 2 1/2 Months Ago!
It worked fine until there was an issue. They made an initial response and never followed up to my subsequent questions or requests. I have been sending them the same request for 2 1/2 months and zero response by email or the online chat.
PROSMy predecessor used it and it was easy to continue to use.
CONSCustomer Service when you have a problem.
Ilan
Medical Devices, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed July 2021
I've never looked back!
Without a doubt the best system I've used and I love that it's simple and smart at the same time. It's easy to use and I never feel overwhelmed. Other systems go too far and make the experience feel like you need to be an expert (even though they say it's "easy"). We currently have the smaller of the packages but look forward to expanding to the next level soon - thanks to Direct Mail.
PROSWhere to begin? • import from Google Sheets (because we use Google forms to add to our database) • personalised emails with reference to specific fields (with a fallback) • the reporting (especially the bounce report) • smart groups • templates
CONSFour features I would love to see developed: 1) The ability to include a table with rows and columns 2) The ability to embed HTML/iframe 3) Some widgets like a countdown timer. 4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.
Reason for choosing Direct Mail
SEE "Why did you make the switch?"
Reasons for switching to Direct Mail
Direct Mail makes developing communications to clients easy and very good looking - not the case with competitors.
Simon
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
Direct Mail always hits the spot
One of my oldest clients is a company that offers PR monitoring software and for the last five years we have been sending out email campaigns every week (Tuesdays through Thursdays) and I know that they are getting customers signing up to their services as a result. We update their campaigns on a regular basis and with Direct Mail's excellent interface I can adapt and amend things very quickly. For all our email marketing clients Direct Mail allows me to schedule highly personalised campaigns for weeks ahead – a feature that is especially invaluable when we go away, ensuring that our clients' campaigns never miss a beat even when we're on the beach. Getting notifications on my iPhone, via their Stamps app, means that whenever I am out of the office I am always aware how our campaigns are performing and can provide instant updates if clients need information even when I am away from my Mac. Direct Mail is a real gem; the pricing policy is very fair and you can easilty up and downgrade your plans as needed. Their support is excellent, and I must shout out to [SENSITIVE CONTENT HIDDEN]; even though we're on different continents we're on the same page and I appreciate being able to have direct contact with support and not having to go raise support tickets. I very much look forward to continuing to send out compelling campaigns via Direct Mail in the months and years ahead.
PROSDirect Mail is a powerful and comprehensive, but easy-to-use, email delivery platform that makes every email campaign a joy to design, develop and implement. It's intuitive interface allows you to design a campaign, create a distribution list and then monitor the results in realtime. The templates that are provided by Direct Mail are almost infinitely adaptable, but you can create your own formats or import templates. Either way, you have at your fingers tips a professional system that I would now not want to be without.
CONSThere is very little, if anything, to dislike, but if there is one improvement they could make it would be to have the option to use the email sign-up forms as a contact form. At the moment, when creating automated sign-up forms, the only option is for users to 'subscribe', but if Direct Mail could incorporate the option to choose 'submit' and not 'subscribe' that instantly turn it into a powerful and highly editable contact form, which you can incorporate into any website.
Reason for choosing Direct Mail
Constant Contact (CC) offers a suite of solutions, from email marketing to e-commerce, which was potentially of interest, but I found their email marketing system a constant irritation. Again, it's web-based (or was when I trialled it) and found the method of building campaigns a real pain; the lack of customisability was nowhere near as good as Direct Mail.
Reasons for switching to Direct Mail
Easy answer: Direct Mail knocks MailChimp out of the water every time. MC is web-based and requires you to log in to find your campaigns; then, you are faced with an overly-complex interface that is nowhere near as intuitive as Direct Mail. When I trialled Direct Mail I immediately closed my MC account. Since then, I have only used MC if clients are using it, but every time I push the merits of Direct Mail.
Arne Sigurd
Professional Training & Coaching, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed May 2021
Direct Mail because it's easy to use
I use Direct Mail heavily with DM campaigns for services and products, weekly and monthly newsletters both for my business, my local Rotary Club, and for my Rotary District.
PROSWhat I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps".
CONSI would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns.
Reasons for switching to Direct Mail
Direct Mail is easier to use and costs less. Saving me both time and money.
Carrie
Entertainment, 2-10 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed April 2020
Direct Mail made me happier and swear less (and saved me money)
Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.
PROSI switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.
CONSIt was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).
Reason for choosing Direct Mail
The pay-per-email is especially important for my business, because some months I'll have thousands of EDMs, and others I'll have none. I also need to on-charge some of these costs to clients, and this model makes it a simple and transparent expense for them, and allows me to be confident I really am covering my overheads. I was also really enamoured with the fact it was a downloadable program which didn't need me to work through a browser. I was surprised there weren't more offerings like this when I was researching programs.
Reasons for switching to Direct Mail
MailChimp pushed users into a monthly subscription model, which is inappropriate for my business. I'd been frustrated with it for a long time - audience segmentation was clumsy, it was really slow to operate because it relied on an internet connection, a messy integration with my website, and dreadful templates.
David
Sporting Goods, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2021
Long time user and very happy
Excellent product and my experience has been a positive one. The support team is fairly responsive.
PROSI have been using Direct Mail for 7+ years and it is a great product. Like all products, as a daily user, there are a few things I would like to see added, but all in all a great product and much easier to use than things like CC or Mailchimp etc..
CONSCustomizable templates can be a little tricky and they no longer have full text wrapped images
Reason for choosing Direct Mail
Mac native app. Easy to use.
Reasons for switching to Direct Mail
Wanted a mac specific app. Would love this on the Ipad..
Sayre
Writing and Editing, 1 employee
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
The MUST HAVE email marketing tool for Apple users!
Overall the experience I've had has been wonderful. I also use Daylite in my business and Direct Mail integrates with this program which is such a time saver. That's just one of the integrations and there are a massive amount that make the software super flexible for any use case.
PROSDirect Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use. The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends.
CONSThere aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed. The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at.
Reasons for switching to Direct Mail
I'm an Apple user and prefer to have products that are exclusive or optimized for that environment. The pricing also played a huge part in the switch. It is saving me about 30 bucks a month on just my email marketing service.
Anonymous
1 employee
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Great Value, Top-Notch Customer Service
It allowed me to provide a high level of service to my clients at a very reasonable price.
PROSCost drew me to Direct Mail for Mac; I was sending out up to 50,000 weekly e-mails for a client at one point. It was by far the lowest-cost option for bulk e-mailing on that scale. But there were other things that made the experience so great. On the few times I had deliverability issues, I got one-on-one attention from the developers who talked me through the adjustments I needed to make on my DNS settings. They are very protective of their sender reputation, which increased my deliverability rates vs. other vendors without dedicated IPs.
CONSI'm using it a lot less these days because my workflow has changed and it isn't a good fit for what I am trying to accomplish at the moment. But if I were to return to mass sechduled e-mails, Direct Mail for Mac would still be my first choice.
Reason for choosing Direct Mail
Cost, but stayed with it because of the customer service and excellent product.
Mark
Computer Games, 1 employee
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
Simply the best
I use it for everything regarding my newsletters. Managing subscribers, editing emails, evaluate tracking.
PROSRuns as a client on your computer. No need to use a terrible web interface. Works offline. Greatest tracking features I have seen so far. Different useful options in pricing. Intuitive usage. Option to use your own SMTP server.
CONSShould offer usage of European servers and/or a solution to host your own subscriber database.
Reasons for switching to Direct Mail
Because it is a software instead of a web service
Claus
Non-Profit Organization Management, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2022
One word: excellent
Very very good. Combination support, documentation and ease of use make it a positive experience
PROSWYSIWYG editor Tracking opens and being able to generate list of emails 'not opened' on a campaign Support is excellent
CONSA bit expensive copy paste from word to editor unexpected results where formatting differs and is difficult and time consuming to change Inability to 'save-as' a word document. We collaborate and the common platform is word. Currently have to view online, save-as, export into a word document which has lots of formatting issues. A simple 'SAVE-AS' (word / PDF) would be an appreciated feature.
Reason for choosing Direct Mail
Mostly because compatable with MAC
Reasons for switching to Direct Mail
mailchimp WYSIWYG editor is much more unfriendly and difficult to use
Paul
Marketing and Advertising, 1 employee
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
The Goldilocks EMP
I recommend DirectMail as an EMP solution to all of my Mac-based clients.
PROSDirectMail speeds workflow with a dead simple drag-and-drop interface and heaps of other time-saving features not found in online EMPs.
CONSIf I had to pick a least favorite aspect of DirectMail then it would be the sync time with the cloud.
Reasons for switching to Direct Mail
MailChimp is a klunky monkey. It's a workflow killer.
Tim
Civil Engineering, 11-50 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed July 2021
An extremely valuable email tool on many levels
I've used Direct Mail for email marketing and general group communication for years. It was a good product when introduced and has only gotten better over time. Kudos for a job well done!
PROSThe way it helps manage emailing lists and be responsive to recipient feedback. It does this while making compliance with can spam guidelines very easy.
CONSNothing. I love using it, I love the interface, I love the reliability and the ongoing costs, should you choose to use their outgoing mail server, are extremely low.
Reasons for switching to Direct Mail
I'm kind of a control freak and like the flexibility in both designing and checking my results in various browsers/platforms.
Mattheus
Entertainment, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Easy to use, but above all; great results!
My overall experience with Direct Mail is great. I have used a few others in the past, but Direct Mail beats them all. A very user friendly UI....
PROSWhat an easy to use piece of software. Within no-time you built fantastic newsletters and mailings. They look great and give fantastic response. I know with every mailing I send out, I will score multiple leads...
CONSTo be honest; the software works flawless... the only con I can think of is the pricing. Yes, I know, I am a cheap dutchman.... but I prefer a one time fee...
Reasons for switching to Direct Mail
Tested Direct Mail and immediately fell in love with the software....
Rajesh
Building Materials, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
Excellent Email Marketing Tool
I am able to send campaigns to different groups which I have made based on their buying interests and it helps me sell more even during this pandemic as my campaigns are specific to groups. My revenues have increased each year.
PROSI like the summary of campaign reports, particularly the number of times a particular client reads it and his location while reading the campaign. All my customers are known to me and when they read it away from their country then I know they are on holidays and I do not disturb them by calling. The templates of direct mail help me make appealing campaigns to my audiences.
CONSCurrently we are not able to have put the excel format inside the body of the campaign.
Reasons for switching to Direct Mail
Vertical Response was doing good for me but when one of my friend suggested direct mail, I tried that and found direct mail is more easy to use and I can put heavy pictures inside the body of the email without reducing the size of my digital images.
Marty
Environmental Services, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2019
If you knoow what you're doing - DirectMail is the best
Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality.
PROSControl of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.
CONSNo online tool. Reporting is limited, there aren't enough ways to compare and contrast. Very hard to export reports and data in bulk. Hard to get examples out as PDF / Image filles.
Vendor Response
Thanks a ton for your review, Marty! Much appreciated! I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks!
Replied June 2019
Sandy
Publishing, 11-50 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Used this product for several years, and it's well worth the money
Direct Mail is very easy to use, and fairly reliable. We send several newsletters a week. Each project has the option to use on the local desktop and/or sync with the cloud. Integrates nicely with most of our business apps. I can't say enough about their Tech Support team--[SENSITIVE CONTENT HIDDEN] in particular is amazing.
CONSFuture scheduling could contain a few more prompts. And any previously-set "future schedule" should be removed from the next blast (for some reason, it retains the last-set "Schedule" setting rather than returning to the default setting of Send Now).
Reason for choosing Direct Mail
I prefer using DirectMail because their tech support is on my timezone and is VERY responsive. I know they've got my back if I ever need custom coding help or the like.
Helen
Music, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed May 2021
Great deal
I am really happy with this software! It is really easy to use - simple and effective!
PROS. It has great possibilities for filtering and you can send via your own server, which is much cheaper than other softwares. Address lists and various combinations are very easy to make.
CONSIt opens very slowly. When you resend a newsletter as a normal email it appears very far to the right in the email message.
Reason for choosing Direct Mail
Cheaper and very good useful features and easy to use.
Reasons for switching to Direct Mail
Mailchimp is far too expensive
Terry
Photography, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed May 2021
I like being in control and having all the information locally
Just works
PROSI like the fact that it was a local program (although you can store your stuff on the cloud) and the ease of use. I've tried the online stuff and it's okay but I needed a bit more. I also integrate it into my CRM which is a real bonus and having a complete mac production system is fantastic. Tracking! - It's easy to get addicted to this.
CONSFunkier designs - although I create my own, they are great for inspiration.
Reasons for switching to Direct Mail
Wanted the integration and flexibility
Carlos
Industrial Automation, 2-10 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
The actual way of information delivery
Promoting our services, training schedules
PROSFriendly, Manageable, Reliable, Powerful, great option
CONSThey improve by the wave, always innovating
Reason for choosing Direct Mail
Mac user
Brian
Media Production, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed May 2021
Good product for nonprofit organizations
We use it daily and it is a necessity for our marketing outreach to get more customers.
PROSThis is an easy-to-use marketing and customer email management tool.
CONSThere are some limits to the free version.
Ray
Verified reviewer
Information Technology and Services, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2018
Amazing
Great product. Great customer service!
PROSIt does everything I'd ask for in an email blast program -- localized software, easy to import, create groups, build templates, send out mail campaigns, collect online data, link with other software, etc.
CONSThe only one thing that I don't like about it is -- if I schedule a number of emails (over the course of the week) and new subscribers come in -- those new subscribers won't get my already-scheduled emails. Because of this, I can't schedule more than 1-2 days of emails.
Magda
Writing and Editing, 2-10 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed July 2022
Great E-Blast Program
It's absolutely helped us to expand our reach. Recipients often comment on how beautiful our emails are. Very satisfying to use and to receive such feedback.
PROSWe've found Direct Mail extremely versatile, enabling us to send clear, elegant, eye-catching e-blasts to our main list (2000+ addresses) and numerous sub-lists organized by interests and geography. Also LOVE the reporting feature.
CONSStill find it cumbersome to add smaller lists to our main one (for example list of 2022 program alumni) while keeping the original small list. I often have to do this several times or else the original (smaller) list winds up empty. Also, some issues with formatting paragraphs within sections of text and closings (ex, my name, with title underneath, comes out double-spaced no matter how much I've tried to make it single-spaced...)
Greg
Publishing, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2021
Been Using for Years
Its a bit pricey compared to others I've seen but the ease of use and feature set make it worth the extra. I can trace far more revenue gained than what I've paid for the use so it's definitely been a good part of my workflow.
PROSSuper easy to use, excellent reporting, great personalization features.
CONSPerhaps I've missed how but I'd like to be able to assign and then remove contacts from various lists without deleting from a master list.