Dovetail

RATING:

4.4

(45)

About Dovetail

Dovetail is a customer research solution that businesses store, share, and analyze client data. It allows teams to analyze customer feedback through surveys, interviews and other sources of information. Users can create insights from data with the help of natural language processing (NLP), sentiment analysis, and machine learning. Users can share insights with company stakeholders for better decision-making processes using an intuitive interface. It includes a drag-and-drop interface to design surveys and forms

Dovetail Pricing

Starts at $15 / month for one user, and unlimited free viewer accounts.

Starting price: 

$30.00 per month

Free trial: 

Available

Free version: 

Not Available

Use one simple, powerful product to combine your interviews, usability tests, surveys, feedback, and NPS response data.
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Dovetail Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Dovetail

1 - 5 of 45 Reviews

User Profile

Stephanie

Verified reviewer

Research, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2019

Dovetail really makes analysis and sharing insights easy

I love Dovetail for our research analysis and repository tool. We're always identifying new ways to leverage the tool for research needs. Dovetail is also really receptive to feedback, constantly improving, and doing research on the researchers.

PROS

I LOVE that you are able to have a robust tool that includes analysis capabilities and houses insights from research. This gives stakeholders the ability to search all insights and view things like reading a medium article and also search historical insights. It also speeds up analysis with filtering options and highlights to filter down to key information to support an insight / finding.

CONS

I would like to be able to track dates of when insights were created (not just when published in feed) so we can track age as well as somehow track the impact of the insight (e.g., what was done from it), to make reporting on research value easier.

Reasons for switching to Dovetail

The capabilities of sharing insights with stakeholders and having them read insights like reading articles, consuming any other content. They can also share and link to them in their work (e.g., JIRA tickets) and let others view without me manually adding each time for read only access.

Vendor Response

Thank you for the great review Stephanie! We really appreciate your feedback and help improving the product, and love working with you. Lots more planned for 2020 as we grow our team, so stay tuned!

Replied November 2019

Caitlin

Information Technology and Services, 5,001-10,000 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2019

Great system for managing a research library for UX

I think this is the best tool on the market for UX research repositories. Does it have every function you might need? No. However, no tool does and unlike others, the Dovetail team is actively engaged with their network to make improvements that we request. What more could you want!

PROS

I love this system, they have done a great job at understanding how UX researchers work and aligning the software to these needs. The tool does a great job at storing data, storing project details, standardising research across a team (through templates). Unlike other research libraries, this tool allows you to analyse the data and create reports from the tool (Dashboards). Not everyone in my team loves the way you analyse in the tool, however, I think its great that we can work end to end in a single tool. This helps keep all the data safely stored in one location.

CONS

My constraints in the system also exist in the product backlog. For example, I would love for transcription to happen in the tool to further limit where the data is stored. I would like graphs to be able to be embedded into dashboards, I would like more options within the graphs (cross-tabling of attributes like you can in Nvivo). I would like the tool to do a better job at supporting 'cross pollination' of projects. Aka if I find a valuable insight in another project I have to copy and paste it into my new project, artificially inflating the data. I don't love that. The tool doesn't do an awesome job with quantitative data, I'd keep my stats elsewhere :)

Reason for choosing Dovetail

Searchability (keyword search is powerful), shareability. Templates. Embedding data into a project's details. Ability to do analysis inside the tool

Vendor Response

Thank you for the lovely review Caitlin! Appreciate your support. We're always trying to improve the analysis experience and the workflow for creating insights and working across projects. We're also excited about upcoming features like transcription!

Replied November 2019

Andrew

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for less than 6 months

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

2

FUNCTIONALITY

1

Reviewed May 2023

Worthless pile of junk

I spent 8+ hours "tagging" nearly 20 research interviews, come to find out I can't generate any meaningful reports with the data I just transcribed and tagged.No easy way to show who answered what, let alone calculate percentages or totals (used Google Sheets for this instead).In all, an entire waste of time and money.Stick to Google Spreadsheets and save the time and headache!

PROS

Transcriptions. Oh, and they had a clean salesy website with no substance or value after that (an empty promise).

CONS

- Charts are impossible to use- Terrible data visualizations- Worthless help articles- Clueless support

Reasons for switching to Dovetail

Was HOPING for a better way to display and sift through customer research data, to no avail.

Thomas

Information Technology and Services, 51-200 employees

Used weekly for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2019

Now to effectively use your qualitative research

As our business space grows we are using Dovetail to capture data that is then used to validate ideas about new products or features as well as use our archive to identify insights and painpoints we were not aware of prior.

PROS

The ability to tag data and then synthesise that data with quick and easy functionality is really effective in comparing notes across multiple qualitative research documents.

CONS

The UX around building insights takes a little bit of discovery. Adding tags or highlights into an insight has resulted in me adding, deleting, trying again... a few times.

Reason for choosing Dovetail

All of the other platforms we looked at did not meet our needs to compete with the functionality of Dovetail. Most other software functions as a kanban board rather than a qualitative research tool.

Reasons for switching to Dovetail

Prior a plethora of tools where being used to capture our qualitative data; however, it was difficult to tag and synthesize leave most of the knowledge gained isolated and difficult to share with a larger team.

Vendor Response

Thanks for the review Thomas! We're always improving and have more plans to make insights better. If you have any thoughts, don't hesitate to email us.

Replied June 2019

Alex

Information Technology and Services, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2020

Great way to maximise research effectiveness

Fantastic, has helped me answer research questions from stakeholders that otherwise would have been difficult or impossible.

PROS

Video transcription and tagging - now considered the new essential repertoire for my research. Easy to use, easy to share with others, great for organising tagged findings.

CONS

The insights feature is not the easiest r most comprehensive to pull together your overall findings to summarise to stakeholders. (e.g. can't separate out different types or phases of insights so can end up with 1 big bucket of hundreds of items. Not that intuitive to add things to insights as you go along).

Reason for choosing Dovetail

I had not really trialled EnjoyHQ or Condens. I tried UserBit and found it really confusing and not the way I would go about organising research.

Vendor Response

Hey Alex! Thanks for the awesome review. Great to hear you love Dovetail.

Replied December 2020