All CleverTap Reviews
1-25 of 49 Reviews
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Ernesto
Verified reviewer
Computer Software, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed August 2022
An amazing and powerful Mobile marketing swish-knife.
We are more than happy with current product and future roadmap.
PROSTo have real-time analytics and create push and in-app campaigns based on real user data.
CONSPrice is a bit on the upper side and not so clear as startups.
Reason for choosing CleverTap
Robust and with better performance.
Reasons for switching to CleverTap
More features
Akshata
Information Technology and Services, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed August 2022
Great tool for tracking user activity and real-time user database
Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.
PROSUser tracking, campaign management, notifications,user activity tracking,
CONS1.Fcm token of some user are missing. 2. Not supported for web applications.
Reason for choosing CleverTap
It's provide greater features as compared to firebase
Alok
Financial Services, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed July 2022
Alok's Clevertap Review- What and why?
As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us.
PROSThe scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications
CONSThe new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI
Reason for choosing CleverTap
Cost factor. Ease of use Good support
Reasons for switching to CleverTap
Cost factor. Ease of use Good support
Anirban
Verified reviewer
Education Management, 501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed January 2024
The perfect communications platform for all our marketing needs
With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.
PROSThe segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.
CONSThe push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.
Anonymous
201-500 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
CleverTap Highly Advance and Analytics Engagement platform
With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.
PROSCleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.
CONSWhatsApp integration is not available. It take more time to segment data when you work on large database.
Reasons for switching to CleverTap
CleverTap give us more digital channels to communicate with our audience.
Alanna
Verified reviewer
Computer Software, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Good value for money for marketing automation & user engagement
I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.
PROSClevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.
CONSThere are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.
Keyur
Verified reviewer
Accounting, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2017
Perfect for Analytics & Engagement
We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.
CONSThe focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.
Shakti
Verified reviewer
Entertainment, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2017
Power Infra and Realtime Engagement
I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.
CONSWell, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.
Deepa
Verified reviewer
Information Technology and Services, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed August 2022
Definitely a valuable tool for any marketer to use in real time
Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.
CONSCleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.
Shreyas
Internet, 5,001-10,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2023
Clevertap is a Good Omni Channel Marketing Tool !
The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns
CONSThe campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive
Nikhil
Computer Software, 10,000+ employees
Used weekly for less than 12 months
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed January 2018
To successfully get the most effective and productive Business Intelligence Software for your work.
The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.
PROSGreat real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.
CONSThe focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.
Shitij
Consumer Goods, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed August 2022
Clevertap review
Mobilee analytics is pretty good. They support parquet format and campaign management is also easy. Engagement is super helpful
CONSUI is not intuitive. API is limited. Documentation is very outdated. Very few integrations. No real time export of data
Nitya
Verified reviewer
Information Technology and Services, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2022
CleverTap- Best in class Retention and Engagement automation tool
In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.
CONSThe integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.
Sunl
Information Technology and Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Very easy to integrate and use
Push notification campaigns and their targeting
CONSPricing is slightly on the higher side when scale of events is very huge.
Reasons for switching to CleverTap
Ease of use.
Anonymous
1,001-5,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Clevertap helps make organisation target based on user behaviour pattern
Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.
PROSEasy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.
CONSIntegration of mixpanel still in beta this will enable clevertap to offer best of both worlds
Reason for choosing CleverTap
Efficient User targeting
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2018
A powerful and comprehensive platform for user engagement
Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.
CONSIt's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.
Anshuman
Hospitality, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed August 2022
What I liked most and least about Celevertap
Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels
CONS1.customer support is too slow and lacks technical understanding of product which often leads to lengthy conversations with no conclusion. 2. Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter .
Sudhama
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2017
It's a great product, pretty easy to integrate and start tracking user behaviour.
It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful !
CONSSome dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled. Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in.
Todd
Financial Services, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Good Value
CleverTap is a great entry-level customer engagement platform. It offers everything we need in terms of features and functionality and the customer support is very strong.
CONSIt's got a bit of a learning curve. Sometimes the web dashboard it a bit slow and clunky.
Akash
Consumer Goods, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
1
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed February 2020
My Experiences
The UI is very good. The time taken to train my team about the usage of this tool was not much due to the good design functionality. The process of doing analysis and then creating a segment out of it and then setting up a campaign is very smooth and fast one a user gets used to it.
CONSIn case your use case doe not fall in the standard/templates available, it becomes almost impossible to achieve that use case.
Lee
Financial Services, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed July 2022
CleverTap Review
I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.
PROSThe customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.
CONSThe user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap.
Krsna
Verified reviewer
Financial Services, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2022
El corazón de cualquier App =)
Nos gusta porque podemos entender donde se nos esta quedando parado cada usuario y nos ayuda para realizar el onboarding correcto
PROSClevertap te ayuda a entender a tu usuario B2B, puedes ver que esta pasando en tu app!
CONSQue los funnels solamente pueden darte accesso a 8 etapas
Reason for choosing CleverTap
porque es una plataforma donde tambien puedes crear journeys tener data y generar campañas de onboarding
Rodrigo
Financial Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
using Clevertap, easier everything
customer awareness, increased conversion from download to full log, journey tracking, etc.
PROSit is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better
CONSin general everything is good, only when you have to delete events should be done by the tech team and not yourself
Jaya
Consumer Services, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Manager Marketing
I really like to work on CT as i don't have bad experience.
PROSPush Notifications reachable to consumers is good
CONSIt's little slow while scheduling the push notifications so it takes more time in scheduling Communication.
Reason for choosing CleverTap
As i already mentioned the reachability and shows correct customers count
Amit
Consumer Goods, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2022
Awesome product with value for money!
The overall experience has been good. I would rate 8/10 with multiple scopes of improvements.
PROSEasy to use feature(s) with clean UX. Value for money & insanely useful for users engagement.
CONSUser logs via CleverTap events are not present much like Mixapanel. A bit costlier as compared to other players in the same market. UI can be made much more intuitive.
Reason for choosing CleverTap
One of the oldest players in the market; hence more reliable and trustworthy when comes to data.