All VWO Testing Reviews
1-25 of 88 Reviews
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Jamie
Verified reviewer
Information Technology and Services, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2018
The most comprehensive website testing and optimization tool on the market
VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.
CONSThe basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.
Christopher
E-Learning, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
Easy to set up tests and analyze your results
Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop).
PROSIt's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick.
CONSWhile goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test.
Vendor Response
Thanks for sharing your detailed feedback, Christopher. Regarding your feedback around stats, we would want to arrange a discussion of yours with our Statisticians and Data Scientists to discuss all the thoughts so that we can gain valuable insights. Let us know at support@vwo.com if you are available for such a discussion and we will be happy to take it forward. And we have also noted down your feedback around making aggregated revenue available. Thanks for your inputs! - Venus from VWO
Replied June 2020
Alessandro
Marketing and Advertising, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
2
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed June 2021
Don't waste your money. It' better Google Optimize
The support is kindly even if they were not able to solve the bugs
CONSA significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code.
Vendor Response
Hi Alessandro, sorry to know about this issue! Google search console uses low network mobile devices to check for indexing. This can cause VWO smart code to timeout. You can increase the timeout values in the async smart code which should help with both issues. ~Neha from VWO
Replied July 2021
Tree
Computer Software, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2019
Going on 6 years with VWO
We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere.
PROSWe run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer.
CONSOver the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference.
Vendor Response
Thank you for sharing your feedback! Glad to know that you have been with us since so long. You can certainly let us know what you did not like in the interface (reach out to us at support@vwo.com). We will share it with the relevant team for consideration. - Venus from VWO
Replied June 2020
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed April 2019
Fantastic for split testing landing pages
We have solved the ability to find winning variations of landing pages for multiple different businesses with this software.
PROSI love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.
CONSSometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.
Vendor Response
Thank you for sharing your feedback! Glad to know that you like the split testing feature. Our team is constantly working on making suitable enhancements to provide more value to users. And feedback from all our customers is very valuable to us. - Venus from VWO
Replied June 2020
Lakhan
Program Development, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2019
VWO Feedback
Have a very good experience. After this tool we can do A/B testing more frequently, we can change text, image, change the size more frequently.
PROSI am using this tool for last 3 years and have very good feedback on this. It's easy to use and help us to increase the conversion.
CONSConversion tracking options. It tracks only one visiter for a campaign i.e a visiter come 4 times via a campaign it tracks only one time.
Vendor Response
Thanks for sharing the feedback. We are glad that you liked our platform and had a great experience with optimizing your website using the tool. Regarding your concern about tracking unique conversions, it's true that VWO primarily base itself on the concept of unique visitor tracking. However, if you have any specific requirement of tracking repeated visits, then reach out to us at support@vwo.com and we will be happy to assist. - Venus from VWO
Replied June 2020
Rodrigo
Verified reviewer
Marketing and Advertising, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2019
Great UX testing tool
I'm in charge of setting up tests on several websites and forms that belong to our company, I've been working with VWO since 2015 and it helped us to increase our revenue in the last years. VWO tools also helped us to find bugs on our pages through heatmaps for example, and help our sales team to measure our conversion rate on our forms and pages. In 4 years, we moved from few A/B test monthly scheduled to a full department and team dedicated to improve our User Experience using VWO as main tool.
PROSThere are a lot of functions and tools, some tests are very easy to set, the tool is quite easy to implement and results are quite accurate.
CONSSometimes it bugs on some pages, depending on page content and files included, making the results not accurate, and we cannot test to be 100% sure that's going to work.
Vendor Response
Thank you for sharing your feedback! Glad to know that VWO is helpful to a lot of teams in your organisation. Regarding your other feedback, we would advise to follow a stringent QA procedure using our Live Previews feature across devices, browsers, etc. to ensure campaigns work well. - Venus from VWO
Replied June 2020
Anonymous
2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2018
Great tool for site variation testing
We are using VWO to test changes to UI elements on our web, and we like it so far.
PROSI've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful.
CONSI don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly.
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed November 2018
Great solution for startups with AB test
Once setup it's a plug and play growth hacking tool that allows validation of theories.
CONSVery hard to get running without a developer if you are using React.
Anonymous
11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed August 2018
Good value, expensive in overall
In general good, it has worked so far for what we need, running into a couple of obstacles on the way but those obstacles would have been also present in other AB testing softwares.
PROSCompared to other AB testing tools, VWO succeeds in a more reactive visual interface. Many core features are available with some of their starter plans, which only happens with more expensive plans on other AB testing softwares, like user segmentation and geo targeting.
CONSStill expensive for the value it can provide, many of the really useful tests you can apply require complex behaviors which can be done through VWO but need technical knowledge.
Jacob
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
Great software with a few glitches
Using VWO allows us to run sophisticated A/B tests for our clients and help them grow their business.
PROSUsing VWO you're able to run more sophisticated tests than other, free software. Support is helpful.
CONSSome of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time. Seems to have more negative affects on site speed than other platforms.
Vendor Response
Thanks for sharing the feedback, Jacob. We are glad that you liked our platform as well as the service provided by our Support team. Also, we are already working to enhance our reporting and would love your feedback on the same. And we would like to discuss about the site speed issues too as ideally, it should not happen. Please reach out to us at support@vwo.com so that we can discuss this further. - Venus from VWO
Replied June 2020
Sarah
Marketing and Advertising, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2019
Great tool for marketing agencies!
At our agency, we mainly use the heatmap, visitor recordings and A/B testing tools to better service our clients. I really like how the reports can easy be shared with the clients and represent the data well.
PROSThe program is very user friendly, specifically the visual editor in the A/B testing tool. It makes it easy for people who don't know coding and web dev to create an A/B test. Additionally, it is great that you can segment traffic very thoroughly throughout all the heatmaps, visitor recordings, and A/B tests.
CONSThe thing that is most frustrating is that we can't store data forever. For example, if we are running a heatmap it only will store data for the last 60-90 days.
Vendor Response
Thanks for sharing the feedback. We are glad that you liked the platform and especially the Insights features. Regarding your concern about data retention for Insights, we have given the maximum duration for 90 days as it has been noticed that businesses usually get to see a trend by analyzing the data for a quarter and can take their decisions accordingly. And you can also download data and store it for future reference. However, we have surely noted your feedback for consideration. - Venus from VWO
Replied June 2020
Heath
Marketing and Advertising, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
FUNCTIONALITY
4
Reviewed July 2019
Great Heatmap tool and insights for your website
We use it for heatmapping client's website and then making decisions on changing items above the fold + any possible CRO opportunities. For example, what are real people clicking and why? How can we then achieve the best outcome be it traffic or sales from the best possible path.
PROSEasy to gather info on clicks and then make decision on internal links and where to put clickable elements for phone numbers, support links, even products.
CONSA bit pricey considering the features however its probably the best heatmap tool i've used in my career so highly recommended. It CAN be difficult for clients to use and identify fixes via A/B split testing and the insights provided, however if a website has a marketing agency or CRO expert on board then it's a great tool.
Vendor Response
Thanks for sharing the feedback, Heath. We are glad that you like our product and use it to optimize the conversion rate for your website. - Venus from VWO
Replied June 2020
Roshan
Legal Services, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2020
IT review
Easy to administer. It is good tool for system administrators
CONSNone. I can’t think of a shortcumming at this point.
Vendor Response
Thanks for your valuable review! - Venus from VWO
Replied June 2020
Simon
Marketing and Advertising, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2019
Powerful optimisation with great value for money
Very positive with seemingly friendly passionate staff
PROSVWO provides step by step interfaces making the implementation of A/B tests achievable to most levels of user
CONSOccasionally alerts and warning were confusing to the user.
Vendor Response
Thanks for sharing the feedback, Simon. We are glad that you like the product. Regarding the alerts and warnings, it would be great if you could share more insights with us at support@vwo.com. We shall then consider your feedback for making further improvements to warning and alert messages. - Venus from VWO
Replied June 2020
Bart
Marketing and Advertising, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed February 2019
Powerfull tool and great support
Understand how users navigate on our websites, so we can test hypotheses based on data gaterd by VWO.
PROSThe easy of use and speed to set-up an A/B test.
CONSThe organization of run tests and results could be better.
Vendor Response
Thank you for sharing your feedback! Please write to us at support@vwo.com if you have any specific feedback around UI and reporting, we will be happy to discuss about the same. - Venus from VWO
Replied June 2020
Martijn
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2018
One of first intuitive and value for money WYSIWYG AB testing editors
AB testing without the hazzle of needing IT support
PROS- After implementation, setting up AB tests is very easy; no IT needed anymore - Value for money is compared to Optimizely better
CONS- For setting up more advanced AB tests, still coding skills are needed - The contact support can be a little slow
Anonymous
51-200 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed March 2019
Easy to Use and Understand
My tests were quick and easy for the team to set up and quick for me to jump in and see the results clearly.
CONSIt sets a high bar to choose a winner, so the test took a little bit more time than I had hoped.
Vendor Response
Thank you for sharing your feedback! Glad to know that you like the product. - Venus from VWO
Replied June 2020
Anonymous
10,000+ employees
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed April 2019
Easy to use
It was super easy to use. Setting up an A/B test or a split URL test takes a very short amount of time and often needs know developer time.
CONSWe experienced some issues with the tool causing a flashing affect on our website, since it runs as javascript over the page.
Vendor Response
Thank you for sharing your valuable feedback! Glad to know that you find VWO easy to use. Regarding your feedback on flash effect, this might happen if VWO smart code is either added via an asynchronous tag manager or at the bottom of the page. If you are still facing the issue, please feel free to reach out to us at support@vwo.com. - Venus from VWO
Replied June 2020
Jérôme
Verified reviewer
E-Learning, 1 employee
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2019
Very good software for A/B tests
I use this software for at least 3 years and it's the easiest one I've found.
PROSVery easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works Some special features, like heatmaps, are great too.
CONSThe stats are sometimes hard to understand (especially the real difference between quick learning and the other options).
Vendor Response
Thank you for sharing your feedback! Glad to let you know that we have revamped our reports on the basis of this feedback. And are continuously working to make them even more useful. Keep on sharing your valuable feedback with us. - Venus from VWO
Replied June 2020
Richard D.
Verified reviewer
Financial Services, 11-50 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2019
Really helps understand behavior
We wanted to know how people navigate our site and VWO heatmaps clearly show user behavior from page to page.
PROSVWO is simple to implement and use. It truly helps you understand your user's behaviors and usage patterns on your web pages.
CONSMy only challenge is that we haven't used all of it's capabilities yet! VWO offers a lot of features that we haven't dug into.
Vendor Response
Thanks for sharing the feedback, Richard! Glad to know that you like using the product. - Venus from VWO
Replied June 2020
Laura
Used less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
A thorough and complex A/B Testing tool yet simple to use
The most advantageous feature for me is that you can customised traffic to different variables and have more control over segmenting the audience; you can customise a new segment yourself should you wish to. Another cool feature is that when setting the parameters for the campaign, VWP takes into account the number of visitors that would be exposed to the campaign, your current conversion rate for the original version of the page and the minimal conversion rate that you care about.
CONSOverall I'm well impressed with VWO, but for my small business I find it to be quite pricey. I understand that they have a certain audience in mind, I wish there was a smaller package for a more affordable price.
Anonymous
51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2018
Excellent
It is the ideal tool to optimize and test websites.
PROSIt is an excellent tool to perform testing of websites and optimize them, easy to use and very user friendly.
CONSIt would be important that it contains extra features based on the user's needs so that it is a more complete tool.
Anonymous
51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed March 2019
Good tool for behavior analysis
The best feature is the heatmap feature which is pretty powerful and very useful.
CONSThe fact that I had to pay more for screen recording.
Vendor Response
Thank you for sharing the feedback. Really glad to know that you like using VWO. - Venus from VWO
Replied June 2020
Samy
Marketing and Advertising, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2019
Exceptional detail in data and tracking research to insights
We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.
PROSI liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests
CONSI think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running
Reasons for switching to VWO Testing
We made the switch because of the level of detail that is available
Vendor Response
Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO
Replied June 2020