effie> is a SaaS service for the efficient sales and brand management in stores, where the customer makes a choice, and the product turns into a purchase. The effie> service is for CPG and Pharma companies, distributors, merchandising agencies, and retailers. effie> solutions: effie> Modern Trade – sales management in retail chains for CPG manufacturers and merchandising agencies. effie> Traditional Trade – sales management in traditional retail for CPG manufacturers and distributors. effie> Retail – internal standards control for retail chains and franchising. effie> Pharm – trade marketing strategies` management for pharmaceutical manufacturers and pharmacies` internal standards control. Innovate and transform your processes with AI-powered Image Recognition.