All Omnisend Reviews
1-25 of 124 Reviews
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Akande
1,001 - 5,000 employees
Used less than 2 years
OVERALL RATING:
4
Reviewed August 2021
Omnisend is a must have for Shopify stores
Chetan
Verified reviewer
Apparel & Fashion, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2021
Best Email Marketing Software for our Ecommerce Brand!
It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
PROSOmnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
CONSIt's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Reason for choosing Omnisend
It's the best as compared to other tools, and has the same functionalities.
Reasons for switching to Omnisend
It's the right tool for the email marketing as other tools, as we are on shopify.
Amandine
Arts and Crafts, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Amazing, beginner-friendly email marketing software with great customer support
Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!
PROSI am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!
CONSThe only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.
Reason for choosing Omnisend
Price and overall feeling of the brand. Omnisend seemed easier to use and their team answered my questions right away before I started using their software.
Reasons for switching to Omnisend
MailerLite: not enough options, not professional enough.Mailchimp: too complicated to understand, set up and use as a beginner.
Smita
Computer Software, 10,000+ employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2024
Decent Software for email marketing
Overall it has been very positive, its one of the best email marketing software that i have seen so far.
PROSLot of inbuilt templates which makes it easy to create and send emails with ease. It is easy to integrate with other applications, also when issues arise the customer support team is very helpful. The dashboard is very well designed and provides a overall picture of the status.
CONSI don't have anything to dislike at this point. One point i would like to highlight is that the initial setup can be a little difficult for people without any IT background.
Eli
Information Technology and Services, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
3
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed November 2022
Cost effective email marketing
I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.
PROSWe have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.
CONSThis is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..
Reasons for switching to Omnisend
Cost
Renly
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Why You Need Omnisend For Marketing
With Omnisend, we have best lead management features It makes SMS marketing easy and also features great email marketing features The software makes online campaign management easy
CONSWe have used Omnisend successfully and no issues arising
Jo-Ann
Retail, 1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Best Email Marketing Tool for Shopify
Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background so the majority of our marketing is on auto-pilot.
PROSI love Omnisend. Having used it for sveeral years now, it is incredibly intuitive and easy to use. Setting up automations and forms and managing email campaigns in so incredibly easy.
CONSThe email campaigns functionality can be a bit slow to respond. The automations are great once set up, but not very intuitive and difficult to manage and copy over to new automations.
Reasons for switching to Omnisend
For a better, more seamless integration with Shopify, plus it's much easier to use.
Anonymous
5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
Awesome for communications
Omnisend has been a great and easy experience from beginning to end.
PROSThis is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.
CONSThe only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.
Reasons for switching to Omnisend
We switched from Mailchimp since Omnisend seemed more updated and we like the ease-of-use of the platform better.
Anonymous
2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed July 2019
Great e-commerce email marketing software
Omnisend has been great and has other features like messenger bot integration and integration with social media that we will be implementing in the future. 2 thumbs up.
PROSI LOVE Omnisend. My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable. The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't. Plus it's super affordable. Definitely recommend for a small online e-commerce business.
CONSI had a little issue changing the email and password but was able to resolve it through customer service.
Reasons for switching to Omnisend
Mailchimp no longer integrates with Shopify and is very glitchy.
Ida
Marketing and Advertising, 1 employee
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
4
Reviewed March 2024
Super easy to use
Great user interface, I found it really easy to use - in particular the design feature.
CONSCustomer service - would be great if there was an option to speak with someone on the phone.
Tina
Publishing, 1 employee
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
FUNCTIONALITY
5
Reviewed April 2024
Loved the features and the ease of use
Average regarding pricing and email marketing functions. The SMS part makes it peculiar.
PROSWell, Omnisend was great to try when I had in mind the idea of also having a little store on my own website. It provides some very helpful features to interact with your customers. I have not used the SMS function, but it sounds promising - if the customers agree to receive SMSs from you, of course.
CONSThe free plan is a bit stingy. They could be a bit more generous, but then I know that would probably increase the burden on the paid plans.
Joe
Sporting Goods, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2023
Great software with some quirks
My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.
PROSOmnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.
CONSI think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).
Reason for choosing Omnisend
Price
Reasons for switching to Omnisend
Switch from Mailchimp to Bronto, then Bronto went to "end of life" forcing us to make a switch.
Jr
Marketing and Advertising, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Great product for scaling brands
It has always been great my clients see results and we can report on metrics.
PROSIt is a great product and a fantastic alternative to more expensive platorms.
CONSThe editor tool can sometimes feel very constrained but it gets the job done.
Reason for choosing Omnisend
Omnisend offers more scalability in my experience
Reasons for switching to Omnisend
Klaviyo removed the clients brand because of the product they sell for no reason even though competitors sell the same product.
Colin
Health, Wellness and Fitness, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Surprised at the difference certain features have made
I use the product every week and it has proved to be a valuable marketing tool which has helped generate revenue
PROSUntil recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30%
CONSI'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind.
Reason for choosing Omnisend
Had the features we wanted at a price our small business could afford
Reasons for switching to Omnisend
In this instance the costs were better and we liked the automation features
Ashfaq
Food & Beverages, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Best small business email software
Integration of SMS and emailAutomationsSMS
CONSUnable to sort campaigns by revenueHard to edit product grids
Reasons for switching to Omnisend
Better pricing, functionality and connection with Shopify
Trevor
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2023
Best Value Product - Converting Lots of Klaviyo Accounts to Omnisend
We wholeheartedly recommend all of our clients switch to Omnisend. There are just too many reasons NOT TO SWITCH! They're amazing.
PROSThe most impactful feature right off the bat is the savings you will receive when compared to Klaviyo. Once you get over the massive amounts of $$$$ you will save each month, then you fall in love with the ease of how the platform works, how it explains everything in detail, how it walks you through email and sms flows, etc. It's brilliant in every way. Then, you will fall in love with the support they provide to all of their customers. Can't figure something out, or have a special workflow you can't figure out? They will help you!
CONSThere is absolutely nothing that I would change about their service.
Reason for choosing Omnisend
Pricing!
Reasons for switching to Omnisend
The first reason was the cost savings...then we realized how much more Omnisend has to offer.
Taylor
Food & Beverages, 11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2019
Omnisend HELPED our online revenue
Our overall online revenue has really skyrocketed since using Omnisend. Before we were just relying on social media posts when it came to online marketing. With Omnisend we are now GURANTEED to hit the inbox of everyone who has purchased from us and wants updates. This is the exact audience who will purchase from us again all due to our Omnisend e-blasts!
PROSI find that Omnisend works really great for our small company! I love that we can track our sales from our campaigns and show that the cost of Omnisend is really paying for itself from the revenue we receive from our e-blasts! Overall it is a pretty simple interface and we choose to use it over other larger email marketing programs.
CONSI'm not extremely knowledgeable about coding. I find that when I use the "Featured Items" template on mobile devices it stacks the items rather than keeping them in a row as displayed on desktop. I would really like if this feature kept my elements in a row because otherwise it makes my email very lengthy.
Reason for choosing Omnisend
Their interface was quite confusing and after the trial period we decided not to move forward with them.
Reasons for switching to Omnisend
The price and some of the features. We find Omnisend suits us better.
Adebayo
Investment Management, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2021
Easy and efficient email tool
With Omnisend, I have been to solve my email marketing problems with ease and I have experienced growth in my business.
PROSI am really impressed with the easy of setting up campaigns and navigating through the tool. It's easy to use and it has fantastic designs. Since I started using the tool, my business growth has been consistent and productive.
CONSNot much actually but they can improve the tool by making selection of multiple options available.
Reasons for switching to Omnisend
A friend recommended Omnisend and I gave it a try. I am happy I made the switch.
Rob
Retail, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2022
Easy to use....easy for begginers....perfect for marketing
It has been a real help with us for email marketing
PROSI love how we can track the sales and click through rate with your software.
CONSPrice could be better. Support is good would be nice to talk in person to someone that could save time that going back and forth with messages.
Reason for choosing Omnisend
seem easy to setup with shopify
Reasons for switching to Omnisend
Mailchimp was not working or supported with Shopify
Tanya
Health, Wellness and Fitness, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Big fan of Omnisend
We've been really happy with Omnisend for the last number of years and will continue to use the app in our marketing activities.
PROSOmnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.
CONSWe had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.
Reason for choosing Omnisend
Omnisend is more powerful and easier to use.
Reasons for switching to Omnisend
Omnisend is more powerful and easier to use.
Dan
Consumer Goods, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed November 2022
Excellent
Everything Klaviyo has to offer only with better support, don't overlook Omnisend!
PROSGreat Shopify integration, easy to use template builder, pre-built automations and competitive pricing.
CONSThe forms could do with some optimisation, lazy loading for images etc. 2 step forms would also be a bonus, but check out the Digioh integration which solves this problem.
Reason for choosing Omnisend
Pricing, support, features
Reasons for switching to Omnisend
Pricing, support, features
Justin
Retail, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2018
Not Bad... I like some of it, but they raised priced significantly this past year....
so, so... again as I have stated, I am ok with a price increase from companies as I realize companies need to improve margins and top-line sales revenue, but as a customer of theirs for nearly 2 years and glowing recommendations to my friends/ colleagues in the industry... I no longer recommend the product as you can get more value for your dollar for what they now charge. But for me at this time, their hooks are in tight at this point, so Im stuck for the moment but will be looking for a new platform to switch to soon unless they reduce their price which I know they wont AND/ OR improve the value for what I am now having to spend.
PROSNot Bad... I like the product and have been using it for 2 1/2 years - and I signed up originally because the price was great, but now, I don't love the platform for the price they now charge. The company raised the price significantly this past year... when I say significantly, I mean close to 400% -- and nothing really really changed for the price increase. I would have switched platforms actually because I don't like the following features, or lack thereof for the price they now charge: - Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern
CONS- Lack of themes like pre-built Black Friday, Holiday, Cyber Monday, etc themes - You have to re-fill in your social media information each/ every time you send a new email campaign - Email templates they do have are somewhat dated, and are not fresh/ modern
Richard
Food Production, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
FUNCTIONALITY
5
Reviewed August 2022
My review
Very good
PROSEasy to set up, and learning curve is not too steep
CONSThe cost is a bit high for learners - especially as your database grows and may not be utilizing it to its full value
Reasons for switching to Omnisend
Yours looked better
Priyansh
Verified reviewer
Animation, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Excellent for Email Marketing and Abandoned Cart Recovery Automation!
We use Omnisend for abandoned cart recovery and for email marketing.
PROSAfter Jilt shut down, they recommended Omnisend for our marketing needs. - All data from Jilt was imported without any problems, the contacts and tags as well. - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250. - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare. - The email templates are easily editable, professional and sleek. - Email customer support is nice and fast to respond, even for the free plan. - All automations and workflows available in the free plan, no strings attached. - Auto generated unique Discount codes with Woocommerce integration for free in the basic plan. To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.
CONSThere is not much to dislike, it is an overall amazing service. - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date. - Interface is a bit complicated to navigate.
Svetlana
Food & Beverages, 1 employee
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
Easy to use, saves time
quick and easy marketing and saves a lot of my time
PROSI like how Omnisend helps me to market my products and increase my sales. Email marketing, push notifications, scratch cards, reports, contact list updates...
CONSwhen you need to go back if you forgot something, no option to open the next step in new tab
Reason for choosing Omnisend
much easier to use
Reasons for switching to Omnisend
Omnisend is compatible with my website