Salesforce Marketing Cloud Software


 

As a part of the Salesforce.com family, Salesforce Marketing Cloud has made a name for itself as a robust social marketing solution. The system helps businesses create a strong social presence on a variety of social media sites; it also monitors brand or product visibility, helps users publish compelling content, and offers a powerful tool to build and automate highly focused advertising campaigns. This cloud-based system scales easily with any business, and can help to harness the power of social media for companies of any size or industry type. 

Salesforce Marketing Cloud offers a single platform for companies to listen, publish, and engage, and functionality in the system is directly tied to critical customer touch points in three major areas: sales, marketing, and service.

Software features include Workspaces, a collaborative space for teams to engage. There's also powerful Social Content Marketing, which helps users source, plan, and then publish really compelling social content.

As a listening tool, Salesforce Marketing Cloud helps to gauge each conversation that occurs online and use it as a tool for addressing feedback, gaining insight into brand perception, competitors, industry, products, and whatever other useful information may be within the social media sphere. 

The hassle of planning and implementing posts is eliminated; users can even schedule posts ahead of time and use analytics to publish relevant content based upon information garnered through social media. Social advertising campaigns can be created to target key demographics, and each advertisement can be built and optimized for each specific audience. Salesforce Marketing Cloud is the first to be Twitter Certified, and is listed as a Facebook Strategic Preferred Marketing Partner. 

 

Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

63 Reviews of Salesforce Marketing Cloud

Showing 1-20 of 63

 

from Restore Arts
Specialty: Non-Profit
Number of employees: 2 to 5 employees Employees number: 2 to 5 employees

Dominant for a Reason

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Likes Best

Salesforce isn't the easiest to set up and integrate, but when you get there, you're likely to be happy. Infinite availability of modules. Integrates with almost anything. Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators. My favorite CRM solution.

Likes Least

Learning curve on configuration is a bit steep. The flexibility makes it less likely to be usable out-of-the-box.

Recommendations

Larger shops with larger datasets will benefit from the advantages of Salesforce. Not so good for small shops.

 

from Precision Antibody a service division of A&G Pharmaceuticals Inc.
Specialty: Pharmaceuticals
Number of employees: 21 to 50 employees Employees number: 21 to 50 employees

Salesforce is cloud based and is user friendly .

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Likes Best

Its very user friendly from the beginning to the end of quote generation, store the price list, store contacts as data base, request a follow up reminder, create customized templates.

Likes Least

First time user need a free training, as there are loads of information to digest.

Recommendations

Definitely a good one start up companies too! I am not sure of the price, but if you can afford I would definitely recommend it.

 

from Independent Consultants
Specialty: Consulting
Number of employees: 6 to 10 employees Employees number: 6 to 10 employees

Tailor it to your business needs!

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Likes Best

I love that Salesforce can cover so many different facets all tailored to just about any business. For example, if your business does not have or intend to have a social presence, then you will not need the social media access for social listening, etc. I was impressed to learn how to map out journeys of ideal customers then setup analytics on behaviors and actions to track the progress.

Likes Least

Truly nothing. I wish I could have used every single feature but I was only able to experience parts based on what my client used. During a long engagement, I was able to help my client set up automated email marketing campaigns then track the progress along a defined journey to generate leads. Great interface. Sorry, this asked what I liked least and I lost track.

Recommendations

Schedule a consultation with Salesforce so they can help you decide what features/packages will meet your business needs. Ask for a free trial and really take the time to get comfortable with it. I imagine their conversion of free trials must be pretty high.

 

from Cooper Close Consulting
Specialty: Accounting
Number of employees: 1 employee Employees number: 1 employee

Nice management features if you're all in with Saelsforce

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Likes Best

Great connectivity to existing salesforce software, integration and development are well thought out.

Likes Least

If you don't use everything salesforce has it can be limiting.

Recommendations

Really analyse how much your business needs from the range of salesforce offering if you're all in it's a useful solution.

 

from Automotive Auction- Evansville Wisconsin
Specialty: Other services
Number of employees: 11 to 20 employees Employees number: 11 to 20 employees

Best CRM in my opinion

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Likes Best

It allows me to be able to plan my day without forgetting to follow up and I save time!

Likes Least

The only thing is if I don't remember to enter a call ( which I don't do ) I would have a problem because I depend on the app

Recommendations

ITS A MUST HAVE!! Any CRM is better than none. That said, the program can save business if a disgruntled employee leaves. If you have a CRM you are fine and somebody else can pick up and know what accounts were being called on.

 

from Associated General Contractors - Nebraska Chapter
Specialty: Construction

Overall a Great Product

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Likes Best

This product saves a huge amount of time when dealing with automate campaigns.

Likes Least

There need to be additional metrics to provide more information in regards to browsers and devices that were used to view emails.

Recommendations

This is a great investment as long as you take the courses offer to help you learn how to use the software.

 

from SmartBrief
Specialty: Media
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

A Well-Established ESP

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Likes Best

-ExactTarget has been around for a while and is an industry leader
-Is truly an enterprise-level system
-Lots of technical capabilities for marketers

Likes Least

-Could innovate faster to establish itself as an even better leader in marketing

Recommendations

Not for smaller/mid-sized companies. I would take an honest look at your email send volume and go with a vendor that closely aligns to that.

 

from iPresent Ltd
Specialty: Software / IT
Number of employees: 11 to 20 employees Employees number: 11 to 20 employees

Very useful tool - worth a try!

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Likes Best

We have integrated it with our existing deployment of the Salesforce CRM, has enabled us the ability to automate marketing messages based on our existing customer data collected.

Likes Least

Salesforce Marketing Cloud saves us time with the ability to automate campaigns but the user interface takes a while to get used to and can be frustrating to navigate.

Recommendations

Worth investing in and pay attention to the tutorials to get the most out of Salesforce Marketing Cloud.

 

from iPresent Ltd
Specialty: Software / IT

Like a lot of Salesforce products - it's not quite 100%

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Likes Best

Excellent integration with email and easy getting setup and started.

Likes Least

Like a lot of salesforce products the user interface is not always obvious and requires work.

Recommendations

I would say give it a try but we wary of the costs associated with add-ons and scaling up usage.

 

from oDesk-Elance
Specialty: Other
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

Good product, but can use some improvements

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Likes Best

It's nice to have one area for all your functions and requirements, it has good integration with our email tool and I like the ease of the GUI

Likes Least

The UI is not always intuitive...The platform moves really slow at times..some issues with compatibility in Chrome

Recommendations

Shop around to make sure to find what matches the best requirements you need. Focus at their overall capabilities. Start with one module and make sure it is fully implemented before moving on.

 

from oDesk-Elance
Specialty: Other
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

Good product, but can use some improvements

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Functionality

Product Quality

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Likes Best

It's nice to have one area for all your functions and requirements, it has good integration with our email tool and I like the ease of the GUI

Likes Least

The UI is not always intuitive...The platform moves really slow at times..some issues with compatibility in Chrome

Recommendations

Shop around to make sure to find what matches the best requirements you need. Focus at their overall capabilities. Start with one module and make sure it is fully implemented before moving on.

 

from Avero
Specialty: Food / Beverage
Number of employees: 51 to 100 employees Employees number: 51 to 100 employees

Awesome way to track marketing campaigns

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Likes Best

Integrations with Exact Target and ease of use/access/scalability.

Likes Least

The back-end definitely has a learning curve that many users take awhile to adjust to.

Recommendations

Important to take note of how scalable this cloud-based, SaaS company is.

 

from Avero
Specialty: Food / Beverage
Number of employees: 51 to 100 employees Employees number: 51 to 100 employees

Awesome way to track marketing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

Integrations with Exact Target and ease of use/access/scalability.

Likes Least

The back-end definitely has a learning curve that many users take awhile to adjust to.

Recommendations

Important to take note of how scalable this cloud-based, SaaS company is.

 

from MDA
Specialty: Healthcare / Medicine
Number of employees: More than 1,001 employees Employees number: More than 1,001 employees

Email-Marketing Cloud

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N/A

Likes Best

There isn't much I do like, unfortunately. I have found the product difficult to use.

Likes Least

The program is slow. Moving from screen to screen is miserable. Every email requires at least twenty clicks, and you wait a minute in between most. Our office in FL has the exact same problem, so I don't think it's network related. Also, the "undo" functionality does not function, nor does it save your formatting correctly.

Recommendations

Be sure it works fast enough that you can do your job before the end of the day.

 

from MDA
Specialty: Healthcare / Medicine
Number of employees: More than 1,001 employees Employees number: More than 1,001 employees

Email-Marketing Cloud

Ease-of-use

Functionality

Product Quality

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
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N/A

Likes Best

There isn't much I do like, unfortunately. I have found the product difficult to use.

Likes Least

The program is slow. Moving from screen to screen is miserable. Every email requires at least twenty clicks, and you wait a minute in between most. Our office in FL has the exact same problem, so I don't think it's network related. Also, the "undo" functionality does not function, nor does it save your formatting correctly.

Recommendations

Be sure it works fast enough that you can do your job before the end of the day.

 

from Medical Doctor Associates
Specialty: Healthcare / Medicine
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

Great product for your mass marketing needs

Ease-of-use

Functionality

Product Quality

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N/A

Likes Best

I like the ease of use as a designer. I upload new images into the portfolio for the the email marketing specialist to use, no inbetween email necessary.

Likes Least

I'd like their products to talk to each other a little better and for a better price.

Recommendations

It's absolutely worth the investment for your mass marketing needs.

 

from Medical Doctor Associates
Specialty: Healthcare / Medicine
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

Great product for your mass marketing needs

Ease-of-use

Functionality

Product Quality

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support

N/A

Likes Best

I like the ease of use as a designer. I upload new images into the portfolio for the the email marketing specialist to use, no inbetween email necessary.

Likes Least

I'd like their products to talk to each other a little better and for a better price.

Recommendations

It's absolutely worth the investment for your mass marketing needs.

 

from AARP
Specialty: Non-Profit
Number of employees: 501 to 1,000 employees Employees number: 501 to 1,000 employees

Better than average product

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

With regard to email marketing, if you can imagine it, the product can get it done. The product is very flexible, and handles data very well. The scripting language used within the email creative is easy to learn and very powerful, both simple and dynamic content easy to execute.

Likes Least

The UI is not always intuitive, and similar task are performed differently, in different parts of the app. It's clear that the application has grown over the years, and engineers keep adding to it, the problem is that there is not always consistency across the UI.

Recommendations

Beware of all the add-ons. Salesforce marketing Cloud is great at selling beta products. Oh, they tell you that they are complete general release products, but they are not...

The software is terrific but beware of the Salesforce professional services team (formally ET@ Team.) They are a big company, that is growing fast, and they have equally fast turn over in employees. From individual contributors to directors, and VPs. If you hire them to build and deploy emails, be prepared to work with multiple different people. In our case we've had a 6 different campaign managers in a 4 year period. We've also had 4 account directors, and 3 relationship managers, 7 Technical architects, and untold number of sub contractors. What's worst is these employees are rarely hired from within, and often times come with no Salesforce Marketing Cloud (ExactTarget) experience.

 

from AARP
Specialty: Non-Profit
Number of employees: 501 to 1,000 employees Employees number: 501 to 1,000 employees

Better than average product

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Ease-of-use
Functionality
Functionality
Product Quality
Quality
Support
Likes Best

With regard to email marketing, if you can imagine it, the product can get it done. The product is very flexible, and handles data very well. The scripting language used within the email creative is easy to learn and very powerful, both simple and dynamic content easy to execute.

Likes Least

The UI is not always intuitive, and similar task are performed differently, in different parts of the app. It's clear that the application has grown over the years, and engineers keep adding to it, the problem is that there is not always consistency across the UI.

Recommendations

Beware of all the add-ons. Salesforce marketing Cloud is great at selling beta products. Oh, they tell you that they are complete general release products, but they are not...

The software is terrific but beware of the Salesforce professional services team (formally ET@ Team.) They are a big company, that is growing fast, and they have equally fast turn over in employees. From individual contributors to directors, and VPs. If you hire them to build and deploy emails, be prepared to work with multiple different people. In our case we've had a 6 different campaign managers in a 4 year period. We've also had 4 account directors, and 3 relationship managers, 7 Technical architects, and untold number of sub contractors. What's worst is these employees are rarely hired from within, and often times come with no Salesforce Marketing Cloud (ExactTarget) experience.

 

from Medical Doctor Associates
Specialty: Healthcare / Medicine
Number of employees: 101 to 500 employees Employees number: 101 to 500 employees

Great platform to grow email marketing programs

Ease-of-use

Functionality

Product Quality

Customer Support

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Product Quality
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Likes Best

Having a robust email marketing platform has really helped our business. The functionality is great and is ever-improving. Ease of use is a definite plus. It is easy to train new users.

Likes Least

The platform moves really slow at times and the process for integrating (self) with Salesforce is cumbersome. On the email marketing program there used to be a search function. We need that back.

Recommendations

More user-shadowing to improve the experience and determine the greatest needs.

 
 
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