Sales Manager’s Guide to CRM Adoption: Picking a System Your Team Will Love

Getting a sales team to adopt new customer relationship management (CRM) software can be difficult for managers.

Luckily, the problem is often not with the technology itself—rather, it’s that the system isn’t the right fit for the team.

This e-book contains important information for sales managers looking to implement a new system, including tips for selecting one that is a good fit.

We also provide advice from five sales experts on how to get sales reps to actually use CRM software.

Together, this information will help you understand the most important factors to consider when you embark on the process of selecting and implementing a new system.

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Sales Manager’s Guide to CRM Adoption

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In this e-book, you’ll learn:

 

✔ Why adoptions stall with sales teams

✦ There are several reasons why CRM adoptions stall, but these rarely include problems with the software itself. Knowing why sales reps resist is the first step toward increasing adoption.

✔ How to choose the right system for your team

✦ Defining a sales process that factors in both your customers’ buying habits and what your reps value will help you select CRM software that your team will want to use.

✔ How to leverage CRM implementation to boost adoption

✦ Learn what steps you can take to make the implementation process smooth and effective, and how you can use this time wisely to get buy-in from your team.


 

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