I've used a number of different tools in the past but Cognism has been my favourite in my role as an SDR. It goes hand in hand with Sales Navigator and makes my job so much smoother. The user-friendly interface and the great insights it provides about companies definitely adds to the overall efficiency. I also really like that it integrates directly with HubSpot meaning I don't have to transfer the details manually.

Some of the data I have used has been outdated, however the friendly customer support are always open to feedback.

The total amount of time spent on finding contact details of Contacts decreased by 80%, being able to sort the verified emails from the non-verified ones.

High-quality data that can be found/extracted with ease.

The amount of doubled contacts can be improved.

Cognism is a very easy to use platform that provides numbers and emails, I personally use the chrome extension function to support my LinkedIn prospecting

sometimes numbers / emails can be missing from certain prospects, however this is a industry standard problem

Google Chrome Integration, Data export & Import, Excluding words feature, Job Title seniority, Adjusting the quality of data.

Lack of communication and interaction from our Customer Success Manager with ourselves when needed. Still waiting for the requested 6 months ago Bombora data sample.

- Very accurate data - Really good for getting mobile numbers for the right people - Love the Chrome extension

- sometimes it cannot find any company data

It took me less than 10 minutes for me to understand how to use Cognism. I can easily find and extract details for people I need to contact. The integration between Cognism and our CRM is seemless which has enabled us to streamline the sales process.

Sometimes the number will be for a person who has the exact same name but not who I'm looking for.

The sheer amount of mobile numbers and email addresses that it has for my prospects.

I would benefit from a wider spread of industry options to differentiate between.

The seamless way it works with google chrome to instantly bring up the details I need based on the web page i'm looking at.

I only use the chrome plug in, i'm aware there's a larger platform but I have never used it

very good, it has helped source 100's of leads very quickly

Very easy to use and export to salesforce

sometimes the integration to salesforce is buggy

9/10 No complaints and a useful tool if you're looking to build a database of outbound contacts.

Very granular data. Easy to use User-friendly Quick search filters and results.

No real cons. It's better than previous outbound tools I've used!

Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce

My score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.

Very impressed with Cognism, From UX to their customer support, its been incredible

Cognism is incredible quick and easy to navigate The lead search is one of the best systems I have used You can either use this system for contact finding, lead generation or campaign production The step by step set up for campaigns is incredibly efficient and free's up alot of time

Trying to navigate around spam requirements which arent incredibly clear when you start using it. If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation)

Happy with the experience so far!

Connecting direct to stakeholders including CEOsGreat diamond verify feature Emails seem to be more accurate than other platforms I've used

The interface can be improved with better usability, things can be quite hard to find sometimes

My experiance has been amazing, some of the best customer service i have had.

all the data is very accurate and the tool allows me to completely skip the cold contact phase. I have been able to get through to companies i wouldn't normally be able to contact.

sometimes there are too many search filters and it can take a long time to get the data i need.

Makes lead generation simple and effective

Cognism is an innovative and powerful platform that utilizes data-driven insights to deliver personalized and actionable strategies. Its cutting-edge approach, user-friendly interface, and transformative results make it a must-have tool for any growth-focused organization.

Somtimes it's not exporting all that it shouldq

It's a great complement tool for sales navigator and your main Sales CRM

The broad business directory with numbers from decision-makers + the ease of use through the chrome extension.

Sometimes the emails are outdated and won't work (Maybe could integrate an email verifying tool)

I like the different search filters that can be used and that you can save them to reuse later. It helps with narrowing down searches and working more efficiently.

Nothing really, I haven't used another tool like this before except sales navigator on LinkedIn, but this tool compliments sales nav.

Easy to build lists and find new companies and stakeholders to sell

Not timely information always and sometimes numbers are missing, but not their fault

Ease of use, data generation and extraction into Salesforce. Makes prospecting relevant people and quick and easy. Extension is a game-changer.

Some data inaccuracies and industries not being specific enough for certain ICPs

Very Good! Great time saver. Wide database for lead generation, fast!

Easy to create a focused list of leads on export into CRM quickly

When exporting some leads can be lost if the CRM thinks they a duplicates

Cognism is very reliable in helping me use the most effective way to contact leads or generate new leads

There isn't anything worth noting as it has been a great tool for me

Very positive - easy to use and very helpful

The ability to gain DMs info is simply invaluable

Company turnover often incorrect, but not always crucial

Export features is most valuable to me to be able to track data and contacts

Sometimes I feel the emails are just guesses at some times

The interface is lightweight, and integrates well with Sales Navigator and Salesforce without making the experience buggy.

It would be better if you could capture data for every prospect - however, the reality is that this is impossible with any tool.

I use Cognism on a daily basis to quickly import prospects into our CRM and find the information to always be accurate. If ever there are any issues, the support team are always on hand to help solve the problem quickly.

On rare occasions, sometimes contact numbers are not always correct or outdated. However, it is easy to flag this and the team is on hand to solve it.