--- title: "CRM Analytics Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of CRM Analytics. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if CRM Analytics is a good fit for you!" source_url: "https://www.softwareadvice.com/accounting/wave-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Reporting Software](https://www.softwareadvice.com/reporting-tools/) / [CRM Analytics](https://www.softwareadvice.com/product/6441-Salesforce-Analytics-Cloud/) / CRM Analytics Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/product/6441-Salesforce-Analytics-Cloud/) Reviews [Alternatives](https://www.softwareadvice.com/product/6441-Salesforce-Analytics-Cloud/alternatives/) # CRM Analytics User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 80 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.1/5 - Value for money: 4.2/5 - Functionality: 4.2/5 ### Rating distribution - 5 stars: 40 reviews (50%) - 4 stars: 32 reviews (40%) - 3 stars: 4 reviews (5%) - 2 stars: 2 reviews (3%) - 1 star: 2 reviews (3%) ### Most mentioned pros - We are using Salesforce CRM analytics for our merchants to easily track their requests, complaints and services related issues, easily to access there previous records through his case id, easy to use after integration with our knowledge base - Additionally, its analytics features are never lacking. Although its features and services are highly customizable, it would be a great addition if the interface could also be customized to some extent. - CRM Analytics was a great tool to keep me organized and informed. ### Most mentioned cons - CRM Analytics is expensive for small and medium enterprises. - It has not be very adaptable for our specific needs as a database for our veterinary patients and clients. - Lacks Visualization tools found in other top products ## CRM Analytics customer reviews Showing reviews 1-25 of 80 (page 1). ### Analytics platform for everyone under one roof! - Overall rating: 4/5 - Reviewer: Nehal Y. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros 1. We are using it to create dashboard by integrating Salesforce CRM 2. We are also using SQAL and SQL queries to create dashboards 3. Salesforce Analytics Cloud - we call it Wave Analytics creates beautiful dashboards #### Cons 1. This is a web os platform so you will need internet connection to access it 2. Can expect more functionalities compared to other reporting tools i.e. integration with other data connectors --- ### Easy to use but has hurdles too - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Quite easy to use for the end user, could do with some improvements but is a good tool all in all #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros It helps out your data into a visual point which helps to track news business as well as existing quotes. It links to external applications which is helpful #### Cons The views can be limited sometimes so may not be able to entirely personalize the way you want to use it. You need coding knowledge in order to be able to maneuver or change things which makes it tough --- ### CRM Analytics review - Overall rating: 3/5 - Reviewer: Esteban R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it’s been a good option for basic and mid-level analytics routines #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Great features and high performance, together with professional support #### Cons Lacks Visualization tools found in other top products #### Reasons for choosing CRM Analytics Testing --- ### Salesforce with CA - Overall rating: 4/5 - Reviewer: Canice Renzie P. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered While the platform offers a lot of flexibility and customization options, businesses may need to invest significant time and resources into configuring the platform to their specific needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros User-friendly interface that makes it easy for businesses to manage their data and workflows. #### Cons The price. It's a bit expensive especially for small businesses. --- ### Great BI tool if you know SAQL - Overall rating: 5/5 - Reviewer: Long D. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. we use wave analytics to product sales and service dashboards #### Ratings breakdown - Ease of use: 2/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Produces great-looking dashboards that work within salesforce enviroment #### Cons difficult to create dashboard with out a good understanding of sql and sqal --- ### SalesForce - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Insurance - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I am able to share our POD's KPI report with my team. #### Cons It is not updated often enough for next month. --- ### Easy to use with some minor kinks - Overall rating: 5/5 - Reviewer: Alayna F. - Verified reviewer: Yes - Industry: Pharmaceuticals - Company size: 10000+ employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros The most effective was getting the information that the patients needed about sales of the medication elsewhere other than CVS. We could see where the medication was being sold where as the competitors would not do that for the patients. #### Cons The most difficult was navigation wise and the amount of help someone would really give because they expect you to know everything about the software you know nothing about. --- ### Greatly improved CRM and improved customer engagement - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Salesforce Analytics Cloud is great to use to engage with customers. Pay as you go can be a pain but it is worth it #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros It helps us with analytics on customer movement and preferences. It makes marketing and sales easier and more targeted allowing us to serve their needs better, improving customer satisfaction #### Cons There is a learning curve associated with the use of the software. Training videos would help immensely --- ### Superb Analytics Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Great analytics tool used to make data driven decisions. #### Cons You need to be heavily invested in Salesforce products to use this. --- ### Efficient, but needs updates - Overall rating: 4/5 - Reviewer: Katherine M. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered We've been trying to implement Salesforce in our business for months, but it's been quite difficult and tedious. It is not a very user friendly platform. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 2/5 #### Pros It is amazing for our business being able to have all information from our users in just one platform. #### Cons It needs an update. It is not easy to implement and the user experience is a bit inefficient. --- ### Nicole's review - Overall rating: 5/5 - Reviewer: Nicole S. - Verified reviewer: Yes - Industry: Legal Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love the software and use it daily. It is so simple to utilize and honestly I can't picture myself continuing to work without it anymore. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love how user friendly this is as you can customize the software to your liking and understanding and things are easily accessible. #### Cons I would love to have more power on customizing the software as it can be complicated to give instructions to another person to do so for me. --- ### SF review - Overall rating: 5/5 - Reviewer: Tom L. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. overall experience has been great. It feels like there are unlimited things you can do with Salesforce. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros i love how so much information about contacts, leads, accounts can be stored in one holistic software. #### Cons salesforce is a great too and i cant really say anything bad about it but if I had to pick I would say that its frustrating how there are 2 different types of Salesforce: lightning and regular. --- ### Salesforce is a very powerful tool - Overall rating: 5/5 - Reviewer: Aleksandrs S. - Verified reviewer: Yes - Industry: Entertainment - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I was really impressed as a user by this software and it was a great tool for our business sales analysis #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to configure for the business needs easy to use on a daily basis training is relatively easy as well a good support service allows integrations via open APIs #### Cons can be tricky to understand the configuration and what needs to be updated in order to use the same values in all modules --- ### Artificial Intelligence for Citizen Developers - Overall rating: 5/5 - Reviewer: Tim W. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I used Einstein Analytics (now: Tableau CRM) to rebuild and improve sales reporting in a medium-sized company. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Data analyses, including predictive data analyses, can be created quickly. The AutoML algorithm automates many tasks. The visualisation is excellent. #### Cons Salesforce promotes the product as a solution for Citizien Developers. This is generally true. However, basic knowledge of artificial intelligence and data analysis in general is necessary for the implementation so that added value can be generated. In addition, individual requirements in dashboards can often only be implemented with increased effort. For this, JSON files have to be adapted, which often leads to many errors. --- ### Excellent analytics cloud as A Best Business Intelligent Application - Overall rating: 4/5 - Reviewer: Shrikant B. - Verified reviewer: Yes - Industry: Computer Software - Product usage: Used unspecified for less than 6 months - Reviewed: September 2015 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros 1. Mobile First: Wave was designed for smartphone and tablet use first, but also works seamlessly on desktop and laptops. 2. Key-value Store: Wave is based on a key-value-store, NoSQL database meaning you can bring all data from 3rd party apps and your desktop into the system easily. 3. Data for All: Wave provides insights and reports for back-end, front-end, end-user and developers to query and analyze the KPIs that interest them. 4. Secure Data: Wave can meet high-level data privacy and data security requirements for analyzing confidential data. 5. Multiple Dashboards: Create dashboards for multiple datasets and to meet a variety of business, departmental and individual KPI analyses. #### Cons Data-analysis capabilities aren't well known. - But It's true that sometimes simpler is better, and the saved lenses and dashboard views and ad-hoc "group, measure, filter, view," and "action" options may cover a lot of needs. But this is a V1 product, and it will undoubtedly take some time to mature. --- ### Best Visual Reporting and Dashboard Tool - Overall rating: 4/5 - Reviewer: Akash Mohan S. - Industry: Computer Software - Product usage: Used unspecified for more than 2 years - Reviewed: September 2015 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I have recently worked with this product, Dashboards are very interactive, mobile friendly and easy to share your data with your colleagues. You can filter your data with your dynamic time query. Response is also very quick and fast in terms of performance. #### Cons We have started recently and in learning phase, So can't provide much information for least like, but graphics are above than my expectation. i personally appreciate it. --- ### Pricey - But reaps its returns eventually - Overall rating: 4/5 - Reviewer: Laura H. - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As we all know that the standard salesforce out of the box reporting and dashboards isn't that great. This tool mainly looks to eliminate any complaints in regards to that and it definitely does that. The type of lenses and dashboards you can create is amazing! The look and feel of it is very modern and fancy. It has a flat data architecture so it can group, mould and join your data neatly. It is however, not that easy to administer and maintain it. You definitely need specialists to work with you and help get this up and running. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Great Interface More granular data reporting Powerful and fast #### Cons Complex to maintain Doesnt directly sync / integrate with databases. Cant replace something like Mulesoft or Bhoomi. --- ### Overall a good tool - Overall rating: 4/5 - Reviewer: Patrick C. - Verified reviewer: Yes - Industry: Financial Services - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall my experience has been okay - not great but also not the worst. Take your time in your search. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Powerful analytics at your whim, as long as you know what you're looking for this can be a very powerful tool. #### Cons The tool can be very clunky and hard to navigate at times. If you dont know exactly what you're looking for it can be difficult. --- ### Has been amazing so far! - Overall rating: 4/5 - Reviewer: Julia T. - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We recently implemented wave and it has been really amazing so far! The grouping, cutting and slicing of data is just amazing. It really makes the sales reps and the management team be in Salesforce and do most, if not all, their reporting needs. It took us about 3 months to get this up and going and we were happy with the way things had rolled out. The only thing is that it takes some training to use this tool the right way. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Great insights to your data, clean polished UI #### Cons Training costs and resource availability to get this going. --- ### Perfect Analytics Cloud tool!! - Overall rating: 5/5 - Reviewer: Gloria P. - Industry: Computer Software - Product usage: Used unspecified for less than 12 months - Reviewed: September 2015 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4.5/5 #### Pros The pictorial representation of the overall data and its mapping on the Dashboard is the most fascinating thing of this tool and the parallel processing is also remarkable #### Cons There is nothing as such that can be least liked, However it would be great if the query time out time is increased from 2 minutes to more. --- ### Doesnt live up to the expectations - Overall rating: 4/5 - Reviewer: Reyner T. - Industry: Computer Software - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: December 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The look and feel of this tool is really good but as you start using it more and more you see where it lacks. Salesforce really did sell this one big! I like it for its features but I dont think it is value for the money. I think for the amount we paid we could have found a cheaper tool with similar functionalities. Its speed is definitely fast compared to the normal salesforce reporting and dashboards. It loads up reports and shows them pretty neatly. To achieve a specific ask, it takes a lot of customization and then you again need to invest on a dedicated resource to keep building the lenses and views for you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros fast and clean Flexible #### Cons Pricey Too much customization needed --- ### Worst analytics tool ever - Overall rating: 1/5 - Reviewer: Juliet V. - Industry: Management Consulting - Product usage: Used unspecified for less than 6 months - Reviewed: June 2016 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Salesforce sales team work hard to persuade their client that Wave is what they need. Unfortunately, having no technical background, clients rather rely on Salesforce brand than the actual functionality of the tool. #### Cons It is not a self-sufficient product, but rather an API with very limited functionality and bugs. Almost impossible to scale the tool, or build something usable once the complexity of tasks increases. --- ### Extremely easy to use - Overall rating: 5/5 - Reviewer: David G. - Product usage: Used unspecified for unspecified - Reviewed: October 2016 - Review source details: This review was submitted organically. No incentive was offered Extremely easy to learn this very powerful analytics tool. But needs to be easier to integrate outside data. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to ise #### Cons Outside data hard to bring in --- ### Great Product - Overall rating: 5/5 - Reviewer: Agnes T. - Product usage: Used unspecified for unspecified - Reviewed: October 2016 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. So cool the product itself. Can drill into detail in a sec. Nice visualization. Nice features. Great Product. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 --- ### Analytics Cloud WAVE - Overall rating: 4/5 - Reviewer: Parag V. - Industry: Computer Software - Product usage: Used unspecified for less than 6 months - Reviewed: August 2015 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The Reporting and the Summary fetching capabilities of the application makes it one of the best in the market today. #### Cons Nothing as such, but yes there are some scope of improvements for the product. ## More reviews [Next reviews](https://www.softwareadvice.com/product/6441-Salesforce-Analytics-Cloud/reviews/?page=2) --- CRM Analytics Reviews, Pros and Cons - 2026 Software Advice