About AdScale

AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms.

AdScale features a detailed activity dashboard that provides insight into ad performance by ...


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Supported Operating System(s):

Web browser (OS agnostic)

13 Reviews of AdScale

Average User Ratings

Overall

4.31 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(8)

8

4 stars

(3)

3

3 stars

(1)

1

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 13 results

January 2019

Phil from The Digital Sparks Podcast

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

Powerful PPC Platform Geared For Growth

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Pros

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons

There can be temporary moments when the website crashes. I would also love a smartphone app.

August 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

August 2019

More transparent than competitors, requires less Admin legwork

- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads

Pros

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable

Cons

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors

Reasons for Choosing AdScale

Customer service was less than polite at Wordstream and it was very, very expensive.

May 2020

Raymond from Mobilverkstedet AS

Company Size: 2-10 employees

Industry: Electrical/Electronic Manufacturing

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2020

Good system

Had a little ruff start for a period, but after a while with good help from Yana and the rest of the crew we got this system to work very well.

Pros

I like the most that it is easy to use. Good system.

Cons

A few function missing. And maybe it should be little more reports to work from.

June 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

2.0

June 2019

Decent bid & budget management software

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale.

Pros

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance.

Cons

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better.

April 2018

Roey from dooble

Company Size: 11-50 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

AdScale is a great app that help you optimize your Google Adwords campaigns with ease

Pros

1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare) 2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc) 3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance.

Cons

Actually the cons are things that i know the developing team is working on so its a con that will turn in to a pro in the near future: The system misses on alerts that lets you know if the credit carf is expired or if the ads arent approved and so on.