About AdScale

AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms. AdScale features a detailed activity dashboard that provides insight into ad performance by visual...

AdScale Pricing

AdScale for Agencies: Agency 5: €245/month (€49/account/month) Agency 15: €499/month (€33/account/month) Agency 50: €990/month (€20/account/month) Agency 100: €1745/month (€18/account/month) AdScale for Advertisers: Basic: 2% of Adspend + €99/month Pro: 2% of Adspend + €249/month Enterprise: 2% of Adspend + €499/month AdScale for eCommerce: Pricing is based on sales generated through AdScale, and starts at $39/month.

Starting price: 

$39.00 per month

Free trial: 

Available

Free version: 

Not Available

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AdScale User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 38 reviews

User Profile

Ayush

Verified reviewer

Company size: 11-50 employees

Industry: Graphic Design

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

Best Marketing Cloud Management tool

Overall, I am very much satisfied with AdScale. It's just the best in the market right now.

Pros

It's the best marketing cloud management in the market out there and offers a lot of features like in-depth analysis, droplets, and target hits. It uses customer data and gives personalized ad recommendations reaching a large number of target audiences and increase in revenue.

Cons

It's overall a great tool, just if the pricing would be a little more adequate it would be perfect. Although it's worth that pricing for the service what they provide, but it would be great if they bring their pricing just a little down.

Anonymous

Company size: 51-200 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
3

Functionality

out of 5

August 2019

More transparent than competitors, requires less Admin legwork

- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads

Pros

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable

Cons

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors

Reasons for choosing AdScale

Customer service was less than polite at Wordstream and it was very, very expensive.

Reasons for switching to AdScale

Google Ads has a terrifying platform that can become unwieldy over the years, especially if you "inherit" it from elsewhere.

Anonymous

Company size: 11-50 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
2

Functionality

out of 5

June 2019

Decent bid & budget management software

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale.

Pros

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance.

Cons

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better.

User Profile

Phil

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

January 2019

Powerful PPC Platform Geared For Growth

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Pros

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons

There can be temporary moments when the website crashes. I would also love a smartphone app.

User Profile

Jovan

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2019

One of the best bidding management utilization tools

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

Pros

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

Cons

UI sections in the system interface can be improved.

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