About AdScale

AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms.

AdScale features a detailed activity dashboard that provides insight into ad performance by ...


Read More

Supported Operating System(s):

Web browser (OS agnostic)

34 Reviews of AdScale

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(28)

28

4 stars

(4)

4

3 stars

(1)

1

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 34 results

January 2019

Phil from The Digital Sparks Podcast

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

Powerful PPC Platform Geared For Growth

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Pros

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons

There can be temporary moments when the website crashes. I would also love a smartphone app.

August 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

August 2019

More transparent than competitors, requires less Admin legwork

- Drive higher traffic from target PPC ads - Management system that is far better than Google Ads

Pros

- Fairly easy to use - Have seen incredible results in running Google Ads - Keyword search function is very effective - Love ability to set a budget and do automated competitive bidding - Recommendations are manageable

Cons

- Parts of the dashboard straight up don't work, mainly traffic and spend - Ads get disapproved for reasons we don't understand - Hard to get in touch with customer service with slow response times - Isn't super inexpensive, but less expensive than more of their competitors

Reasons for Choosing AdScale

Customer service was less than polite at Wordstream and it was very, very expensive.

Reasons for Switching to AdScale

Google Ads has a terrifying platform that can become unwieldy over the years, especially if you "inherit" it from elsewhere.

February 2021

Brodie from Nell's Quilting Place

Verified Reviewer

Company Size: 2-10 employees

Industry: Textiles

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

February 2021

Where many have tried and fallen short AdScale has excelled

You've been listening to my verbal rants at other platforms obviously! *Turns off Mics on Google Home devices* :|

Pros

Clear focus on UX that neither dumbs down your experience nor overwhelms for those who may be new to the PPC platform experience. It was the most seamless integration of my adsense, FB pixel, product catalogue, audiences and any other integration I could ask for. No code snipets placed in headers no back and forth between help docs and implementation. Literally from start to launch was under 10 mins if that.

Cons

I'll let you know when I find some (only been using for 24-48 hours)

June 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

2.0

June 2019

Decent bid & budget management software

I ran with Adscale for just under a year during a period when I didn't have time to manage my account hands on. During this time performance was better than had I not used Adscale.

Pros

For the most part AdScale's platform is extremely intuitive and really took a load off of my team when we needed it most. I could set campaign or group budgets and KPIs & Adscale would do most of the heavy lifting while providing quality suggestions that could help my account performance.

Cons

At the end of the day, Adscale did not provide the KPI lift that I was hoping for on most of my accounts. Additionally, while the suggestion engine provided good suggestions, I think it could have done a whole lot better.

November 2020

Franklin from TV Outlet

Company Size: 2-10 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2020

Best Google AI marketing tool

Adscale delivers the best Google ads results and offers the best customer service we've ever experienced. If you advertise online: USE ADSCALE!

Pros

Easy to setup & best customer service ever experienced.

Cons

Not all advertising options are available (google display)