About AdScale


AdScale is a cloud-based platform devised for digital marketers to optimize advertising performance. Based on AI, it uses machine learning algorithms to enable automation and optimization of AdWords campaigns across Google Search, Google Shopping, Google Display, Facebook, Instagram, and YouTube. It utilizes proven mathematical and statistical models combined with an intuitive user interface to help advertising agencies, private advertisers, and in-house marketing teams boost the organization's advertising performance by reducing time-consuming and repetitive tasks. AdScale can also be used by store owners who would like to advertise on different e-commerce platforms.

AdScale features a detailed activity dashboard that provides insight into ad performance by visualizing key performance indicators (KPIs) and analysis of individual accounts. It allows users to automate budget management and allocation across campaigns and generates insightful recommendations on various aspects like landing page performance, ad optimization, keyword optimization, and more. Other features include click-fraud protection, customizable reports, and continuous account structure optimization.



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Supported Operating System(s):

Web browser (OS agnostic)

9 Reviews of AdScale

Average User Ratings

Overall

4.89 / 5 stars

Ease-of-use

4.5

Value for money

5.0

Customer support

4.5

Functionality

5.0

Ratings Snapshot

5 stars

(8)

4 stars

(1)

3 stars

(0)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

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Showing 1-9 of 9 reviews

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April 2018

Roey from dooble

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

AdScale is a great app that help you optimize your Google Adwords campaigns with ease

Pros

1.Reports - Adwords platforms gives you zero advanteges comparing to the Adscale reporting (report scheduling, easy to understand & compare)
2.Auto bid management & Budget utilization - it dosent matter if your a pro or ameteur at adwords this will take at least 60% of your day to day work and lets you put your attention to the other 40% (ads copy etc)
3. Recommendations - lets you know what your missing, things that the human eye cant see at a glance.

Cons

Actually the cons are things that i know the developing team is working on so its a con that will turn in to a pro in the near future:
The system misses on alerts that lets you know if the credit carf is expired or if the ads arent approved and so on.

January 2019

Phil from The Digital Sparks Podcast

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

Powerful PPC Platform Geared For Growth

I have a proven partner for growing Google Ad accounts that are showing some form of regular conversions. Adscale takes them to the next stage. I am also able to manage more accounts with less team members.

Pros

Despite all of the customisation features offered, Adscale is actually geared around being as automated and hands off as possible for the user. Once running, it literally takes your PPC account and gets the most out of it on autopilot. The reporting, now cross channel, offers one easy place to see how your budget is being spent, what its returning and where the key points in your spend are for both growth and improvement. On top of that, Adscale support is excellent. They live your PPC journey with you.

Cons

There can be temporary moments when the website crashes. I would also love a smartphone app.

March 2019

Jovan from Marketing and Advertising

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

One of the best bidding management utilization tools

AdScale you will take your PCC performance to the next level. You will save a ton of time instead of bidding manually, at the end of the day AdScale will manage your bids better.

Pros

With AdScale we improved our performance on AdWords drastically, especially on the search network. What I like the most about this tool is smart bid & budget management. You can see what you are missing according to sufficient budget, where to improve performance, and how to do that. If you are working with a large number of campaigns in the AdScale you can create campaign groups which can be related to your campaign goals, markets, business verticals etc.

Cons

UI sections in the system interface can be improved.

April 2018

Guy from eToro

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Extremely professional, quick & feels like I found real partners

Scaling up marketing voice in a cost-effective way

Pros

Tailor-made features, amazing reporting&alerting system, smart bidding, long-term approach to data, multi-conversion abilities, availability time is 100%.

Cons

Ads optimization, but in development.
Lack of integration with second tier channels like Twitter and Yahoo.

December 2018

Pallavi from 2M

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

December 2018

Good Software

Good tool and evolving so looking forward and good price point

Pros

Great features to allow adding manual overrides on bids

Cons

Still new so customer service is blotchy

February 2019

VISHWAVIJAY from UniSpade

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

February 2019

The Ad Expert

Pros

I have been using AdScale since 4months now and my company has seen an exponential increase in 360-degree growth. Decreased cost per conversion has lead to an increased ROI of more than 80%. Automated Budget management, better report analytics, and powerful dashboard are few of the general features. Time Saved! Effort Saved! Money almost getting doubled! Few of the best options available in the market.

Cons

Cross-account budget optimization feature could have been better.
Bidding should have even more accuracy.

July 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

July 2018

Very Professional

Pros

Their automatic recommendations are THE best. It really cuts your workday in half. I used it for Bid Automation based on clicks.

Cons

If they added a simple integration with Twitter (my main platform), it would have been an A+, but it still isn't bad.

January 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

January 2019

A Wow ad management software

Pros

A computer automated system for ad management. From budget management to reporting to alerts everything is automated which saves a lot on the time, money and ideation

Cons

The customer service system needs to be on prompt and responsive

April 2018

Antti from Real Estate

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Adscale made our adwords to fly.

Pros

* Bids&budget automation based on wanted results (clicks and conversions)
* Tweaks based on results (new grouping and negatives)
* Click fraud detection and IP blocking
* Great customer service (very fast)

Cons

This tool is quite new so occasionally there might be some "growing pains" like sudden issues with some single functionality. This is natural to any such system and everything has been rapidly fixed.