About Advantage

Advantage provides an all-in-one purpose-built software platform for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes. Over 850 agencies and creative teams use Advantage for Accounting & Financial Management, Project Management, and Media Planning, Buying, and Management. Advantage’s 100% US-based team of agency and creative-team veterans provides unlimited live support 12 hours a day, 5 days a week.

Implementation, support, and customization services are provided by experienced Advantage personnel who work closely with clients to understand: why they do things the way they currently do them, and what they would like to accomplish as an organization. Once this baseline understanding has been est...


Read More

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

23 Reviews of Advantage

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(12)

12

4 stars

(4)

4

3 stars

(7)

7

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 23 results

March 2019

Karen from C+C

Company Size: 51-200 employees

Industry: Public Relations and Communications

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

Comprehensive Software designed for agencies

We are extremely happy with Advantage/Aqua! Billing clients used to take our accounting team 2-3 weeks. Now we can get invoice drafts done in just a few day with improved accuracy. Even after 5 months on the system, we continue to discover new capabilities and information that help us run the business.

Pros

Advantage has been specifically designed to fit the needs of a PR or Advertising agency. Its flexibility allowed us to adapt the software to support our existing processes. It's made our team more efficient and gives us much more insight into our business data and metrics. Project management capabilities improve communication, budgeting and scheduling across the organization. In a long career, Advantage has the best client support team with which I have ever worked! Calls are answered immediately, problems are addressed and the Advantage folks are a delight to work with. Even better, many of the customer support folks have worked at PR or advertising agencies so they really understand our challenges and can offer "best practices". Lastly, it is a cloud based system so our team can work from anywhere with no need for server access.

Cons

This is a complex system and the learning curve is steep. The first couple of months on the system were a real struggle (this is where that outstanding client support really comes in handy!). New users should be prepared that implementation is a big project that requires both dedicated resources and management support. Aqua, the program used by most agency staff, is a good user experience but the accounting system is old code and it looks & works like old code. Some of the menus are not very intuitive and it can take a while to figure out how to use them.

May 2018

Steve from Clean

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

Excellent core app for us. Team loves it. Outstanding technical support.

Project management, accounting, workflow, routing, expenses, time tracking.

Pros

Our entire team on one platform for projects + accounting? And people love it? Is...such a thing even possible? It is - and it is Advantage. Having worked with Quickbooks, Netsuite, Sage, Foundation and all manner of home-grown horrors... Advantage is a wondrous breath of fresh air. I'm the IT Director and have not had a single incident or technical issue with Advantage (beyond your occasional password reset). The times that I have reached out to technical support have been largely for information / usage questions as I learned. They greeted us, recognizing our number, and were enthusiastic, professional, and unbelievably swift to answer any question or to solve any issue. I love that the software is hosted (at least for us). A joy to not have to deal with local servers, network shares, etc.

Cons

1 - long term - having 100% web based Advantage would be neat, but Citrix Receiver works perfectly on our Macs and PCs. 2 - The logins are a little weird (generic strings, rather than a custom username). Users will of course forget those, or write them on a sticky on their monitor (bad). We ended up making a chart of people's user logins and keep it in 1Password. Not a huge deal.

June 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

June 2018

Administrator, trainer and support point of contact at my Agency for Advantage.

Automation for tedious work functions, workflow streamlined across departments, ease of use once you know the software. People appreciate the ease of the timesheet compared to other software programs. Nice dashboards and reporting offerings to get our data and metrics out quickly.

Pros

The breadth of offerings from this ERP system is fantastic, especially for an Agency to streamline their media, accounting, timesheets, project management, resource management and dynamic reporting functions. Their customer support is phenomenal as well and always willing to help my company out even if they don't agree with our setup or processes. They are always pushing out enhancements, new features and bug fixes which keeps you up-to-date and moving with technology.

Cons

There are some limitations to some of the functionality and features with this system that makes it aggravating to easily get some actions accomplished. Ex: timesheets could be easier to do if you could add multiple lines at one time or upload a spreadsheet or have an API tied to our other internal systems. We wish licensing was a little more affordable, especially if we had this hosted on premise at Advantage. The frequency of upgrading the system becomes a bit tedious to me but I understand it's needed.

July 2019

Bethany from Summit Marketing

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Functionality

3.0

July 2019

Not User Friendly

I preferred working with ASANA

Pros

We've been told it is a better tool for us to track how many hours everyone is using and estimate time we will need for new projects.

Cons

We changed to this for project management and time tracking. It is one of the most frustrating interfaces I've ever seen. Nothing is intuitive. You have to click so many times to just get to the thing you need.

Response from Advantage Software Company

Replied July 2019

Hi Bethany, Thanks for taking the time to share your experience. I'm disappointed that you're having frustrations. We released a major update to UX earlier this year and the response has been overwhelmingly positive, particularly on our time-sheet module. We want to make sure you're getting all the support you need to manage your day with our all-in-one agency management platform (Accounting, Project Management, Media). You have access to free training videos at http://usercommunity.gotoadvantage.com/, and I'd be happy to arrange for a free training call with one of our project management experts. Please feel free to respond to the notification email and I'll personally work with you to align the right resources. I'll also reach out to the designated contact at your agency to see if there's anything we can do to better support you.Looking forward to connecting! Best Regards, Jeff Thrall, CRO

October 2018

Ann M. from BVK

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

October 2018

Using Advatage makes agency work easy

I used Advantage for the first time in my last job and had about 15 minutes of training and that's all I needed. At my current company, they didn't even train me when they learned I'd been in Advantage before. They let me figure it out on my own, even functionality I had not used before, and that was just fine

Pros

The ability to track hours, projects, and create jobs and purchase orders with this software is so easy and intuitive that I need almost no training in my last two positions to get up and running. I love that I can figure things out and basically train and trouble shoot for myself

Cons

It has so many more capabilities that I don't think our staff is using because we don't know what we don't know. Also, when an upgrade happens it can take a bit to get used to the new look and functionality, but isn't that true of any software?