The best Cloud-Based Affiliate Tracking Software that I've used so far!

Tapfiliate has played an instrumental role in setting up and growing our affiliate network. Since we deal with a SaaS product, sometimes I feel as if Tapfiliate was tailor-made for us! I love how they have given equal priority to the administrators as well as the affiliates who use our network. Apart from work purposes, I also use Tapfiliate on a personal basis for my Shopify store (which highlights how easy is it to integrate Tapfiliate with almost any platform that you are working with). TIP: If you are new to Affiliate marketing, you can make use of the free 14-day trial to get the hang of things, while working on your learning curve. However, you're going to have to select a payment option before you start your trial.

Pros

1) User Interface: Tapfiliate has a wonderfully laid out and robust looking user interface that is easy to understand and adapt to. This is, however, just my opinion. A few of my colleagues think otherwise, but our affiliate division seems to love the software. 2) Set-Up & Integration: Tapfiliate allows you to establish your own affiliate program within minutes. It is also very easy to implement your tracking code to your website, after which you can start recruiting affiliates immediately. 3) No Holes In Your Bucket: Tapfiliate, unlike other similar software, doesn't charge you a transaction fee! Instead, they have different pricing modules that are based on the number of affiliates you have, clicks, impressions, conversions, etc. I think that's pretty fair. 4) Motivate Your Fleet: Tapfiliate makes it possible to give your affiliates short and beautiful looking links that don't look cluttered and chunky. But that's not all! You can give your affiliates their own promo codes to share and also reward them for it. There is also an enhanced social affiliate sharing feature that's available to use. 5) Versatility: Tapfiliate allows you to maintain more than one group of affiliates at a time. What makes this software really versatile is that you can pay your affiliates in different currencies! 6) Top Notch Customer Service: Customer Success Representatives are quite understanding and very patient and respond very quickly.

Cons

1) Slight Learning Curve: For most people who are new to the whole process of setting up an affiliate program, there's a possibility that there would be a slight learning curve involved. Of course, after that has been achieved, Tapfiliate can be very straightforward and fun to use. 2) Newsletters: I wish that there was an inbuilt feature for this purpose. Currently, I use MailChimp to send out affiliate newsletters. Still not a deal breaker, though.

There's still room for improvement

It's a good tool, does what it has to do for a good price, but a UX designer could improve a lot on it. Sometimes I stumble upon odd icons that mean something very different from what they do. Some of the settings are oddly placed and they are hard to find unless you use them daily. Nothing frustrating though. I'd say that Tapfiliate is a really good option - but I'm sure there are better tools out there too.

Pros

Tapfiliate is fairly simple to set up and manage. It has enough features without being overwhelmingly feature-rich. Support is very quick and friendly. The team listens to feedback and they try to improve the software. The tool pretty much pays for itself, as our Affiliate Program - even though it's a small one - brings in more value than the product costs.

Cons

I preferred the previous dashboard - it was easier to see the important KPIs at a glance. The Asset library could be improved, as it is a bit hard to browse and manage. Navigation and settings are a bit silly here and there. It's more funny than annoying.

Tapfiliate

Pros

For basic integrations, getting up and running with Tapfiliate should be very straightforward. They have a built in affiliate portal with assets you can upload.

Cons

We have a complex integration case. We have a subscription SaaS product and each time someone that is referred pays, we want to add onto the conversion amount. This case should be covered by Tapfiliate (by hooking in with the Stripe Webhook in our case), and we've followed the API instructions to a T, but with no success. We've reached out multiple times to Tapfiliate and we have received no response over the course of 12 months.

Unbelievable

Where do I begin? I was new to using an affiliate tracking software, and after trying to work with a competitor, the support people at Tapfiliate were an unbelievable breath of fresh air. I initially worked with Matthew and Julie but then mostly with Imran. Despite numerous back and forths in which at times I wondered if they had "enough of me", they were always so patient and unperturbed, and willing to explain whatever confusions I had that particular day in the development of their service for my unique needs. I am trying to see if affiliate marketing will work to get more clients in my legal practice. I could absolutely count on a quick reply, but being in the U.S. (and with Tapfiliate in The Netherlands), that usually meant looking forward to a reply the following morning. I discovered Tapfiliate through my use of Zapier.com, where they have preset integrations that are very useful... but was really surprised that they went above and beyond that in also creating the API code I needed to integrate with my use of Calendly.com (that was new to them), so that conversions were possible when someone made a phone appointment with my online calendar at calendly.com. This was done without any additional cost! I could go on forever... but one thing I was amazed at... despite English being Imran's third language (as I had inquired), I never would have known in our many email correspondences. Anyway, I kept wondering how they could have been so responsive and helpful, as I assumed that they have hundreds of companies using their platform. Well, maybe I was unusual type that needed more hand-holding. :-) Well, if you are, don't be afraid to use this powerful approach to increasing sales, or in my case, to generate more clients.

Pros

Hmmm, I think I said it all in my review.

Cons

For some, I guess like me, there is a learning curve to find the right navigation to do what I wanted to do. That is, there are navigations within navigations that takes some time to figure out how to get around. Once that learning curve is achieved, very straightforward and fun to use.

Great Software

It's great. Really like the service and the team are always available via Intercom if needs be.

Pros

As a tech company, we always look at the API documentation to see how sophisticated the platform is. With Tapfiliate, it ticked all of the boxes we needed. At first, there was one feature, recruitment, that wasn't available. But within a matter of months, it was live and ready for us to use.

Cons

It's not really a con, but it would be nice to be able to have a single sign-on feature within the API. We have a platform community of over 2.3 million users. These users would expect to use our login details to access the affiliate portal. As I say, not a con, just more a nice to have (whilst I appreciate that kind of development is far from a 5 min job).