Find the best Affiliate Software

As a small-business marketing manager, you know how important it is to spread awareness about your products and services. Without a clear understanding and lack of resources, your marketing efforts may fall short, leading to reduced customer engagement and a drop in sales. If you are looking for ways to boost your brand value and grow your customer base, affiliate software is what you need. 

Affiliate software forms and manages an affiliate network, wherein customers and subscribers partner with the business to promote their products and services. Every affiliate partner is rewarded in the form of product discounts or direct payments based on the set commission rate. The result? Businesses initiate brand promotions with reduced costs and yield greater results. 

This guide provides all the information you need to choose the right affiliate software for your small business.

What is affiliate software?

Affiliate software, or affiliate marketing software, helps businesses set up and manage affiliate marketing programs. The software enables affiliate marketers to create unique affiliate links, track performance in real time, and pay for successful referrals. Affiliate management software also offers customizable banners and widgets, which can be shared by the affiliate partners using built-in social media integration tools such as Twitter cards or LinkedIn Ads campaigns.

The reporting capabilities of this marketing software provide detailed analytics on clicks, conversions, traffic sources, etc. for every affiliate marketing program. This allows marketers to optimize marketing strategies and maximize returns from the affiliate campaign.

What are some common features of affiliate software?

• Affiliate management: Manage every affiliate program by tracking recurring commission, payouts, referrals, and other related activities.

• Fraud detection: Set custom rules and thresholds to identify potential fraudsters, ensuring affiliate performance metrics are accurate while maintaining a trusted relationship with the partners.

• Lead generation: Generate leads by tracking and analyzing website traffic for visitor behavior, pages viewed, traffic source, etc. on the affiliate program campaigns.

• Banner management: Control banner placement, customize the look of each banner with a range of design options, and track clicks on links or images within banners in real time.

What are the benefits of using affiliate software?

• Automate affiliate tracking: You can use the affiliate link to track leads, sales, and commissions earned by affiliates from any source of traffic using an affiliate marketing tool. This process ensures on-time affiliate commission payouts without manual errors or delays. You can also monitor performance and reward successful affiliate marketing campaigns while providing a transparent system to display outcomes.

• Access affiliate performance insights: You can access detailed analytic insights to track and monitor the performance of your affiliate campaigns for conversions, clicks, and impressions. These insights can be used to identify successful strategies, optimize affiliate marketing efforts, and improve results for each campaign. Additionally, affiliate tracking insights can be used to analyze customer behavior in terms of website and mobile app traffic and tailor content accordingly.

• Facilitate brand promotion: You can promote your brand by creating a network of promoters and influencers using affiliate tracking software. These are affiliates who spread awareness about your products or services, drive traffic directly from their networks, and increase sales while boosting your brand’s visibility. Such promotional activities are efficient as they reach greater audiences in lesser time with minimal effort and cost.

• Boost customer engagement: You can create personalized content for customers, target promotions based on their interests, or tailor the website experience to meet each visitor's needs. Affiliate marketing software also lets you set up referral programs where existing customers are rewarded when they bring in new customers using referral codes, increasing your customer network.

What are the potential issues with affiliate software?

• Poor affiliate tracking: Lack of accurate data makes it difficult to track an affiliate's efforts in meeting the campaign goals. Additionally, you may struggle to identify which affiliates need more support to reach the expected performance levels. Poor tracking also makes it hard for you to reward top-performing partners. 

• Lack of quality control: Without proper standards in place, affiliates may promote products and services without proper context or information. This can lead to poor customer experiences and damage your brand reputation. 

• Inaccurate payment processing: Poorly managed payments may lead to delayed or incorrectly processed transactions, resulting in financial losses and creating mistrust between affiliates and the company. This could result in decreased motivation among affiliates to continue promoting your business.

How much does affiliate software cost?

Most affiliate software products are priced on a “per month” basis, and their entry-level pricing plan ranges from $59 to $240 +* per month. An enterprise product that’s priced higher may include additional features such as unlimited affiliates, MMS, social media integration, and more. 

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of March 15, 2023. 

Key considerations when purchasing affiliate software

• Evaluate the tracking capabilities for affiliate marketing campaigns. Tracking your affiliate campaigns is essential for understanding performance, optimizing tactics, and building successful strategies that drive conversions. By evaluating different tracking features in terms of their ability to capture the desired metrics, you can ensure effective marketing efforts.

• Assess the level of automating campaign management. Evaluating the level of automation available with your affiliate management software will ensure that repetitive tasks are automated, saving time and resources while increasing accuracy. This marketing automation process reduces manual efforts, allowing more time for other activities like tracking performance metrics or expanding networks.

• Analyze the campaign analytics feature for marketing insights. Analytics and reporting capabilities of affiliate tracking software help assess your marketing efforts against performance, optimize campaigns, and identify opportunities for improvement. This allows you to make informed data-driven decisions to increase conversions from your affiliate marketing campaign. 

Sources

Products evaluated for the pricing calculation were taken from Software Advice’s affiliate software directory, sorted by the number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Software Advice’s directory that offer them. 

Disclaimer

This affiliate software buyers guide was authored by Software Advice’s content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.