Second CRM offers a contact database with sales and marketing capabilities built for small to midsize businesses. It features lead generation functionality that allows users to consolidate leads from email, website forms and social networks, as well as create filters to segment and qualify leads.
Users can track and monitor prospect activities and set alerts that engage sales reps when prospects signal interest in a product or service. Users can also create personalized email templates that can then be sent to contacts from directly within the CRM system.
With Second CRM, users can plan and set sales targets and filter them based on territories, products, sales rep or sales teams. They can also measure the effectiveness of marketing campaigns, discover where prospects are getting stuck in the sales funnel, calculate cost per lead and tie closed deals back to the original campaign.
The system also has options for creating custom dashboards and charting real-time data.