All ActiveCampaign Reviews
1-25 of 2,361 Reviews
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Rachel
Online Media, 1 employee
Used more than 2 years
OVERALL RATING:
5
Reviewed November 2020
The best ESP out there.
Allen
Verified reviewer
Health, Wellness and Fitness, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2024
Great CRM and Marketing/Sales Software
I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.
CONSIt's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.
Reason for choosing ActiveCampaign
ActiveCampaign offered alot more value for the money it costs for a small business
Tara
E-Learning, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2024
Best Email Marketing Software
A lot of features, everything you need to do professional email marketing
CONSloading times are often very long which affects the workflow negatively
Reason for choosing ActiveCampaign
because my mentor referred it to me... :-)
Reasons for switching to ActiveCampaign
because mailerlite cannot be connected in a simple way via API with Digistore24 and other tools
Aimee Rebekah
Verified reviewer
Health, Wellness and Fitness, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
3
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed July 2022
Customer Service & User Experience led me to leave after 7 Years
I switched to Convert Kit. 100X better interface, they do email automation and I can use it as a CRM even though it does not advertise itself as a CRM. Also, it is just a much more user friendly space, they have excellent customer service, chat works, emails get answered and I feel taken care of.
PROSI used Active Campaign for 7 years mainly because I had not found another software that integrated email marketing & a CRM. Also, I gained alot of subscribers during this time and developed alot of automations, but I really feel like I could have done this with any other software, I attribute it more to my actions and not the software. The software itself was painful to use the entire time due to regular glitches in the email editor which is from the internet stone age.
CONSRecently, the experience with customer service has gone downhill and my user experience has been less than acceptable for a company I pay over $100 a month to. The chat does not work, when I report problems, my emails are not answered. The emails are clunky to create and I just find myself avoiding writing emails (which is not like me) just because the interface and software itself does not provide a smooth or enjoyable experience. Their email editor is OLD, and even though they just did an upgrade, it still is just not anywhere close to Convert Kit, which is what I decided to switch to. I am loyal and I will stick with something, especially software for as long as possible, because migrating data takes so much time and energy. But I became physically unable to give one more ounce of my time or energy to this software. I recently had multiple poor customer service interactions. I found myself being led down multiple unnecessary paths to fix issues unrelated to my problem. I had a sense that they have new people who don't really know what they are doing.
Clement
Music, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
The best email marketing service !
I love it, very good and very easy to use for my business
CONSNothing, everything is perfect with ActivCampaign
Reasons for switching to ActiveCampaign
ActiveCampaign is better and I have more Campaign and segmentations options
Danuta
Education Management, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
My review
I am very happy with active campaign and the usability
PROSI like The usability and the possibility to integrate other products
CONSCreating correct automations is a way of complicated
Reasons for switching to ActiveCampaign
It was too complicated The usage was too complicated
Stephen
Education Management, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2024
Marketing automation and email management solution
I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.
CONSThe onboarding process is a bit difficult especially to users new to marketing.
Britta
Online Media, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed March 2024
Mein ActiveCampaign Review
easy to use, good tag system, automations are easy to use
CONSvery expensive for small companies, sometimes the handling is difficult, you need explanaions
Brenda
Staffing and Recruiting, 2-10 employees
Used monthly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
2
FUNCTIONALITY
3
Reviewed April 2024
Comparable Tool for Email Marketing
Overall, the platform was okay to use. The cost was not worth it in the end for us, as it didn't generate leads as we would've expected. We pivoted to LinkedIn and are seeing better results.
PROSAC allowed for monthly campaigns to be launched with ease. Very comparable to other tools like MailChimp.
CONSThe lead management wasn't that great, or user friendly. If you added contacts, you had to remove old contacts - seems that could be better modulated/automated by the platform.
Ali
Food & Beverages, 501-1,000 employees
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed March 2024
Marketing campaign
It's easy to be used and very effective
CONSThat every on in my marketing team can easily us it
Néstor
Verified reviewer
Marketing and Advertising, 1 employee
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2019
This guys know how to do things the right way
Let me say it clearly: A-W-E-S-O-M-E Trust me, they are the "real deal".
PROSInstead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of: - Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department - Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know). - It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.
CONSI´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.
Reason for choosing ActiveCampaign
I´ve already covered a lot of the reasons up earlier. But let me tell you about something that made the difference. Their customer support service. They don´t have such a thing. They have somehting waaaay better: a customer success service that really helps and care about their users
Reasons for switching to ActiveCampaign
ActiveCampaign is a first-class service. MailRelay wasn´t. And as I told you before: I´m a choosy guy
Kevin
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed June 2020
The automations work like a charm
We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.
PROSThe flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.
CONSI am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.
Reason for choosing ActiveCampaign
The main reason was pricing, but I've also had some good referrals of other users. In the end the Dutch support (through Mailblue) made me decide to go for ActiveCampaign.
Reasons for switching to ActiveCampaign
The previous software has been stopped before I was working in this department, but as far as I know the main reasons were pricing and complexity/features.
Candice
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2020
I recommend it to everyone!
I recommend ActiveCampaign to all of my clients for two specific reasons. Easy of use and features. My clients hire me because they are not tech-savvy but ActiveCampaign gives them the freedom to use a robust email marketing platform with ease after getting over a very short and small learning curve. ActiveCampaign has an AMAZING and thorough online help database as well.
CONSThe only thing that I personally find missing from ActiveCampaign is Dubsado integration (although ActiveCampaign has a TON of integrations options so that might be a fault on Dubsado's end). I also think it would be nice to add landing pages. I host my landing pages on my Showit site but it would be a great option for some of my clients who haven't launched their site yet and want to start building their email list.
Reason for choosing ActiveCampaign
I ended up choosing ActiveCampaign because it ultimately gave me all the features and automation capabilities that I want and need for my business at a great price.
Reasons for switching to ActiveCampaign
ActiveCampaign is significantly cheaper with a very sturdy platform. Building automation is not only very easy in ActiveCampaign but you can do a lot with their automation system.
Millie
Verified reviewer
Information Technology and Services, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2020
A good all-rounder
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our: - Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them! - We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials. - We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.
PROSMoved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product. Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard. We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.
CONSActive Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.
Reasons for switching to ActiveCampaign
Mostly because Infusionsoft weren't making any investment or upgrades to their CRM tools though that might have changed now.
Mike
Verified reviewer
E-Learning, 1 employee
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed January 2021
Best of its kind but getting complacent on the basics
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
PROSThis is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.
CONSFor all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.
Reason for choosing ActiveCampaign
I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business.
Reasons for switching to ActiveCampaign
I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX.
Matt
Computer Software, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed April 2021
Prettayyy... Prettayyy.. Good
Choosing Active Campaign has been a great move for us to save some money but I would caution folks who are looking for hands-on account management and support or who are not technically proficient. We have a pretty technically sound team so we did all of the set up ourselves - given my experience with our account manager - I'd be worried if he was responsible for helping a less technical team set up their account/integrations etc.
PROSWe came to Active Campaign from Pardot and what we like MOST is the price difference. AC is much cheaper and has all the core functionality (and more) that you need to set up a pretty robust marketing automation and customer support system.
CONSI gotta say the one detractor from giving them an all-around 5 star review has been the unresponsive nature of our contacts there. I have had a few billing questions and was trying to move to an annual contract and my dedicated account rep just flat out hasn't responded in weeks. I had to go back to the guy who originally sold us the software to get the invoice and forms I needed. I also tried to follow up with both of them to make sure we were good on the annual plan and haven't heard anything from either of them. So I have to say the customer support (from a billing/account management perspective) has been sub-optimal.
Reason for choosing ActiveCampaign
ActiveCampaign has all the features and integrations we needed at a fraction of the cost.
Reasons for switching to ActiveCampaign
Pardot costs a lot of money for small companies and their support is non-existent.
Amanda
Financial Services, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
ActiveCampaign, 4 Months In
Although I'm fairly new to AC, I manage it for multiple others at my organization, so I've been deeply entrenched in it for the last 4 months. The learning curve wasn't too steep, the onboarding/training were all very good, and any time I've had an issue, the Customer Service has been top notch. There are some minor issues that are clunky (as described above) and I'd like an easier way to do reporting/analytics, but no software can do everything. All in all, their service and their respectable feature list make AC a very good value and a good choice for anyone who isn't total Type A :)
PROSThe Customer Service is stellar, especially for being chat-based. As a previous HubSpot user (which is prohibitively expensive), AC comes pretty close to delivering all the essential features and the ease of use between the two platforms is night and day. AC is, for the most part, pretty intuitive. They also have better onboarding/training.
CONSThere are some seemingly very basic features that are missing. That being said, I'm able to create 'workarounds' to get what I need, but the workarounds do cause unnecessary work. Specifically, I can't automate task assignment at the Contact or Account level so I have to create and organize wholly unnecessary Deals and Deal Pipelines to do what I need to do. The other (minor) frustration is not being able to customize/save multiple views. I can add columns to views and that will stay put, but the default ordering of pretty much every page is alphabetical. For instance, when I switch the Contact view to sort by Date Created, if I navigate into a contact record or another page, the list reverts to being sorted alphabetically. Same with the Automations page, etc. I want to set custom sorts that are my own defaults (preferably multiple custom sorts/views). And I want it to remember to show me records by the 100s, not 20 at a time. It's little stuff, I know, but the constant extra clicks does get tedious.
Reasons for switching to ActiveCampaign
HubSpot was exceptionally expensive, especially when you wanted to add marketing to your CRM...like, those two things should be mutually exclusive, I'd think. But no. It was also more difficult to use, mostly because the features were exhaustive. I didn't use 80% of the capabilities of HubSpot but still had to pay as if I were.
Chelsea Dione
Professional Training & Coaching, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2021
My ActiveCampaign Review
Overall, I am IMPRESSED with ActiveCampaign! As an email marketer, I've used a couple of other email marketing software and nothing beats ActiveCampaign so far when it comes to their software features and customer service. I literally recommend ActiveCampaign EVERYWHERE which is why I was able to convert my client to migrate to ActiveCampaign.
PROSI love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.
CONSI guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.
Reason for choosing ActiveCampaign
Aside from AC's powerful features, it was the discount we got on top of the 50% off for 3 months that sealed the deal!
Reasons for switching to ActiveCampaign
This is for a client. We did because the previous software provider was charging a bit higher but features are less. We feel it wasn't at par with the value my client was paying.
Erin
Arts and Crafts, 1 employee
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2022
Active Campaign
I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.
PROSThe sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.
CONSSo far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.
Reason for choosing ActiveCampaign
I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price.
Reasons for switching to ActiveCampaign
I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there.
Juliana
Food Production, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed October 2022
CRM Automation and Campaigns
Since we have perfected our CRM system, promotional campaigns in general, encompassing various aspects, their management has been so much simpler, both to evaluate their receptivity, as well as simpler aspects of design and the message itself. Evaluating these aspects is important to attract potential customers and ensure that they can find loyalty in our product. Not only with this, without a doubt we got great results thanks to a much more automated system, where we have been able tocover more and fulfill our tasks with greater speed and efficiency. The marketing team is using ActiveCampaign as the number one tool in daily work, since it brings practicality to promotional campaigns and greatly facilitates the sales funnel, categorizing each function we need to do by steps and undoubtedly boosting the results a lot, beyond what was expected. It has given us the facility to manage our information at our convenience, carry our exhaustive follow-up and issue newsletters that give us a complete overview of the work we are doing and see from the front page how we achieve our objectives in less than the expected time.
PROSActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.
CONSIt is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.
Reason for choosing ActiveCampaign
We considered to implement Salesforce Marketing Cloud but found that it did not adjust to our budget very well.
Nick
Management Consulting, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2020
Amazing
I have used AC with an ecommerce store selling $3-4m per year, as well as several consulting firms and info product companies. It works amazing for all these use cases.
PROSIt's very rare to find so much functionality while retaining ease of use. I've been a consultant implementing and managing marketing automation and CRMs for 10 years, and AC has become my go to solution for all my clients. The CRM has come a long way in the past few years and now beats just about all of them that do both CRM and Automation. The integration with Ecom platforms like Shopify are also a huge benefit.
CONSFor years I would tell clients if they needed a CRM and they were doing personal sales that they should use Infusionsoft, but I can't say that anymore. Infusionsoft's CRM has become worse over time while AC's CRM has become much more powerful. One thing I wish AC would add is more functionality in the math actions for changing fields. If we could use different fields and formulas in the math to make calculations for custom fields, rather than just simple +-X/ then that would be amazing. I currently have to use Zapier to do that and it's not even that great with Zapier.
Waleed
Construction, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2022
An important tool for preparing effective online marketing campaigns and following up on customers.
The current phase and future developments necessitate the presence of an experienced platform that can assist you in competing in extremely turbulent marketplaces, and ActiveCampaign is the appropriate option. It enables the assignment of potential connections and clients, making it easier to communicate with clients via email depending on their interests. Additionally, the graphs and statistics you obtain will assist you in developing plans based on correct advice.
PROSI enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers for any product or service you offer, then email them offers. You can also customize ActiveCampaign to track the success of your marketing campaigns, which enables you to develop more distinctive campaigns and sustainable marketing strategies. ActiveCampaign's charts, suggestions, and reports will ensure that you always make the best choices. I appreciate how you can improve content viewing and automatically track engagement across many social media platforms, allowing you to have a better understanding of how your consumers and new customers react to it.
CONSI had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results.
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2023
An excellent solution, if you have the budget and need
I really enjoyed using ActiveCampaign because it gave me a full range of tools and features to manage my marketing campaigns and automate certain tasks. The platform is easy to use and very intuitive. Also, I found their support to be very helpful and responsive which made the experience even better. Overall, I'm very satisfied with my experience with ActiveCampaign.
PROSI particularly appreciated the variety of tools and features offered by Activ Campagne. The platform offers a wide range of intuitive tools to make it easier to send and track marketing campaigns and more complex marketing tasks. Plus, built-in APIs allow complex campaigns and processes to be instantly planned and managed. Finally, the excellent customer service ensures that users receive the information they need when they need it.
CONSWhat I liked least about ActiveCampaign is its price. Although the platform offers excellent value for money, the price may be prohibitive for some companies on a budget. Moreover, very advanced features may also exceed their capabilities. However, I think for companies with the budget, the platform is a great option.
Casey
Health, Wellness and Fitness, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed June 2023
Good experience
Ultimately it's a good product and analytics don't lie, it helped. Expect to spend time training or pay for a walk through.
PROSActive Campaign is good. Full of features but no bugs, no limit on campaigns. Avoid losing opens and clicks to the spam folder and see a map of subscribers who are opening. The prices on their plans are fair and competitive. The design experience is good.Conditional Elements will dissappear if the recipient is using a mobile device and others will appear based on criteria such as subscriber history. Marketing automation is a hot feature with RSS, A/B, and dated options.
CONSI wouldn't call it intuitive or user friendly. The full on walk through is only available to plus customers for free, everyone else has to pay.
Hilda N
Verified reviewer
Printing, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2023
My Experience Of Active Campaign Goodness
Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting
PROSActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs
CONSIn the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use