After finding your way around Bento's UI and understanding what it's capable of, you won't want to use any other email marketing tool.

It has very simple list-size based pricing, and you get all the features no matter what. The email marketing piece is great by itself, but when you layer in Flows, you can take the automation of your marketing to a whole other level. The support is also personalized and community based, which makes getting help very easy.

From a business perspective, choosing a small team like Bento (vs a large corporation) could be a risk for some, but there are emergency safeguards in place, so I'm personally not worried. From a technical perspective, I haven't experienced any significant shortcomings. At the time of writing, there is no Android app which make monitoring live chat slightly limited.

Bento has allowed us to create evergreen sequences and marketing automation sequences that we can rely on.It's one of the products I recommend the most to people when they ask me about marketing automation for their businesses.

Bento offers an incredibly easy and powerful way to manage your entire marketing automation journey.You are able to track actions by anonymous visitors, tie their identity to past actions once provided, nurture them with flows and sequences that are incredibly flexible and then continue to engage and provide customer support to them through the Bento Chat product.The developer is also extremely quick at adding new features when the community asks for them.

The only con for me has been that Bento does have a slight learning curve, simply because it packs a lot under the hood.Some more shareable templates or ready made packages for newbies would make the experience a bit smoother.It's eCommerce focused features could be padded out a bit too (However I know it's in the pipeline so just need to be patient).

User Interface: intuitive and user-friendlyCustomer Support: responsive and helpfulScalability: handles growthFlexibility: customize it to fit your unique needs

Automation: Set up automated campaigns to nurture leads without manual intervention.Analytics: Gain insights into open rates, click-through rates, and more to refine your strategy.Segmentation: Target different groups within your list for more personalized messaging.Templates: Use pre-designed templates to create professional-looking emails.

Learning Curve: Learning all the features and best practices might take time.Cost: As your subscriber count grows, the monthly fees can become significant.Deliverability Issues: Not all emails might reach the recipient's inbox; some could be spam.Complexity: The features might overwhelm users who prefer a more straightforward solution.

The power and flexibility in setting up email automation flows is incredible. By adding a tag based on an action (such as a purchase) or where they signed up, you can trigger any number of email flows and change it based on actions they take. Replicating the basic flows I had before in Mailchimp was easy, and I now have all that I need to add more complex flows going forward.

None! The support in helping me get set up was first class, and after a short 1:1 onboarding session, I'm all set.

Everything is so smooth, and most important IT WORKS! Honestly, I can't describe how happy I am about using Bento, it's a backbone for my business since I write on a daily basis and it's one of the few platforms that doesn't punish my creativity at all. It always surprises me how quickly the owner/developer respond to any request! Bento works well with everything on my stack. I'm a extremely happy customer :)

- The ability to add multiple sites in just 1 subscription - Analytics out of the box - Outstanding deliverability - Free spam checker - The friendly & top-notch customer service - Affordable pricing

It's not something I don't like, but Bento is SO powerful with its features that maybe it could be "too technical" for some users.