All Marketing Automation Professional Reviews
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Inda
Non-Profit Organization Management, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
I <3 Informz
Our organization partnered with Informz and really started to utilize its features around the same time I entered my position. Informz made the daunting task of creating blast emails and e-newsletters one of the most enjoyable parts of my job. Our organization has moved other features like surveys and online voting to Informz as well, and we're very pleased with the results. The customer support is incredible and Sherilyn always gets back to us so quickly which really makes Informz easy to use.
PROSIt's so easy to send or re-send email campaigns based on the interaction a specific email has had with a subscriber, which allows a more personalize experience for our members.
CONSInstead of needing to know the code to create an interesting template, I wish there were pre-coded items you could drop into your template and move around. I get a bit bogged down in code sometimes, but the new free templates are great (although it's a bit of work to customize them to our needs).
English
Non-Profit Organization Management, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
We appreciate everyone at Informz
Informz has really helped our organization succeed. As a small non-profit with limited human resources, we really appreciate the seamless processes in place that allow me to go from message development, internal review, and approval, A/B testing for our target audience and analytic tracking with ease. I also love how responsive their customer service team is. Once when I was out of the country a colleague from another department wanted to stop a scheduled message from being sent. Even without remembering his login information for the account he was able to speak with a representative that stopped the message from being sent. I could go on and on with stories about how Informz has helped our organization, but we've seen great results and success from switching to Informz and we couldn't be happier with the results.
PROSEase of use, seamless process
Sidney
Used free trial
OVERALL RATING:
3
EASE OF USE
2
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed February 2017
Review 2/14/2017
I had a really rough time learning how to use Informz. There tend to be a lot of options and not a lot of explanation for what the options are. Alison Donato has always been super helpful though! She has answered a couple of questions for me and she was really on top of getting back to me and straightening things out.
Philip
Non-Profit Organization Management, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
Informz goes with me wherever I go
I have been an Informz user for about eight years now. I first used it at my old place of employment and liked it so much that I made a strong business case for my current company to switch email platforms. From my experience, no other email marketing platform can compare to not only the easy-to-use platform and functionality but to the true customer support they provide. They assign a representative to each account and that representative is always there to help us out - big or small! Informz is always staying on top of the trends and laying out new features to an already existing amazing platform! We love Informz!
PROSAlways on top of trends. Customer support. Superior functionality.
CONSSometimes slow lag time.
Barbara
Non-Profit Organization Management, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2017
Amazing customer service and a great product!
The customer service at Informz is great! Turn around for questions or issues is usually within the hour if not sooner. Informz is constantly trying to improve their product and even invites clients to give their input on upgrades they are working on. Overall, Informz meets and exceeds our business needs every step of the way.
PROSInformz constantly improves their software to keep up with trends and customer input.
CONSSometimes it takes time to get used to all the upgrades and changes. However they do a good job in letting you know what changes have been made.
Cindy
Non-Profit Organization Management, 11-50 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2017
Ease of use, integrates seemlessly with iMIS, great customer service, not sure we could ask for more
Customized messages to our members
PROSIntegrates with iMIS as advertised. Hear this frequently, but other products do not always perform as advertised. Not the case with Informz. Love the reporting function, particularly when a member claims we did not send information only to learn it was delivered, opened, and clicked thru - love that functionality. Easy to copy a previous email so we do not have to recreate the wheel. Branding is easy, along with creating templates. I could go on, but I think you get what I mean - love this product.
CONSUpgrades that make it hard to find what I need. Perhaps ask customers before you make changes to ensure it is actually needed. But your customer service always is exemplary so I get issues resolved quickly - doesn't sound like much of a con (apologies)
Ben
Telecommunications, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2017
Top Notch Customer Service and Awesome product
I've been using Informz for about 3+ years now and myself and all my internal users love how easy it is to create and send out emails. I use Informz at least twice a week for a bi-weekly newsletter that is sent out to our members. From setting up new responsive templates, to sending them out optimized over a 24 hour period, sending them when the user historically opens the emails, is easy to do and awesome! Informz customer service is by far the best I've dealt with. Instant responses from real people and a very helpful knowledge base. Informz does webinars from users that use Informz that are detailed and helpful. They offer a yearly conference that I haven't attended yet, but plan to do so in the future as I've heard its very informative. Over 3 years ago, I moved our email away from 2 other services and combined them all into Informz and haven't looked back since. Thank you Informz and keep up the great work!
PROSEase of use
Kim
Marketing and Advertising, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2017
We have been using Informz for years and I have yet to find a ESP that is this comprehensive.
Not having to purchase 3rd party tools.
PROSAll the tools and modules that are available. I have reviewed several ESPs and have found that with other systems I have to purchase 3rd party tools to have the same functionality as Informz.
CONSThe only con I have, which they have no control over, is my current CRM does not integrate with Informz.
Anonymous
11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed November 2018
Marketing Automation Notification of problems
I an getting into more complex campaigns and it is exciting.
PROSI love the functionality and ability to have multiple mailing options.
CONSThere is no notification to the administrator if it stops working for some reason. Due to some updates my campaign stopped and I didn't know it. Even if the stop was a choice, the creator should get a confirmation email.
Anonymous
51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed November 2018
Working for Us
Decent UI, with limited training necessary once templates are set.
CONSI'd like more ways to analyze data from mailings, and at the targeted stories level in particular.
Lorna
Non-Profit Organization Management, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2017
Want the best? Get Informz.
Informz has been a great tool for our association. By using Informz we are able to efficiently send emails to all of our members and easily track how many are opened. The customer support team is amazing. Every one of them is knowledgeable, friendly, and always able to help with my questions. This software is very easy to use. Once you learn the main functions you can go on to design creative and functional mailings. Great tool!
PROSability to create innovative emails and the ability to see how effective your emails are (with regard to are they being opened? are people clicking to other places within them?)
CONSit can be a little intimidating at first - the new website helps that a bit
Meghan
Non-Profit Organization Management, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2017
Informz Reviews
I started using informz a little over a year ago and found it easy to learn and easy to manage. The customer service is excellent and we can easily see how engaged our audience is through the analytics.
PROSEasy to use and navigate.
CONSWish is was easier/not as expensive to do mobile optimization.
Emily
Non-Profit Organization Management, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed November 2018
Informz Thoughts
Informz is easy for me to use and I enjoy being able to search information if I have questions that my co-workers can't answer for me. It is very user friendly and quick to learn.
CONSI wish it was easier to adjust things such as settings or learn more about HTML coding, since it is an option to make small changes and I know nothing about it.
Theresa
Non-Profit Organization Management, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
Informz Review
Informz is so easy to use. The customer support we receive from our account manager is great. Answers any questions we have very promptly and very pleasant to talk to. Love all the different reports you can get after an email is sent.
PROSReport functions
Sue
Used daily for free trial
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2016
Forward-thinking company
The best thing about Informz is its staff is relentless when it comes to making the product better. It's as if they anticipate what you're about to ask for, and announce the enhancement (addition, etc.) before you can get around to asking. Informz is genuinely interested in customer feedback and uses that feedback to improve the product. Training is offered regularly and at no cost, and you can find an answer to almost any question in the extensive knowledge base.
PROSI like that it integrates with our association management system, which removes the burdensome list-maintenance chore.
CONSThat I don't have enough time to use it to its full potential!
Heather
Hospital & Health Care, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2017
Informz Functionality Review
The Informz email marketing tool is perfect for sending out emails to our members who want to keep in touch. I can be used for reminders for events and as well as voting. It has exactly what our organization needs to keep in touch. The best feature is the open and click tracking and the customer service is one to beat.
PROSIt is really user friendly
CONSI wish you could have more than 1 send to list
Courtney
Non-Profit Organization Management, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
Excellent Customer Service
I have worked with a couple of different email marketing systems and Informz has by far the best customer service and experience. Our advisor is always readily accessible when needed. I enjoy the regular webinars that keep me up-to-date on new features as well. An excellent value for an excellent service.
PROSIt is very easy to use and when I do have an issue, I know that it will be resolved or addressed very quickly.
CONSThere is a slight learning curve on features that are new to me, but once I learn more about it, it becomes pretty easy to use.
Brian
Non-Profit Organization Management, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2017
Impressed with Nick at Informz
The system is a little tough to transition to from a more basic platform like Constant Contact. Nick was great in helping me understand the system and functionality.
PROSCampaign management, reporting, design capabilities
CONSA little slow when going back and forth through different sections
Christie
Used free trial
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2016
Customer Support second to none!
I love using Informz! I know that some features are being upgraded, which I think will make me love it even more. It's a very robust program and the integration it has with IMIS is a lifesaver for me. But the best thing about Informz is its customer support. It is truly outstanding. I am so tired of trying to get support from companies that you have to hunt to find it because they just want you to spend hours on their forums to figure it out yourself. Informz is nothing like that. You get a real live person dedicated to helping you. My rep is nothing short of amazing - I can't sing his praises high enough. But it starts at the top. This company understands that their customers are the reason they exist, and they act like it. You can not go wrong with this product. Period.
PROSCustomer support, integration with IMIS.
CONSDesign feature (However, I have seen the beta due next year for improvements and that con will be totally taken away).
Josie
Non-Profit Organization Management, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
Excellent Software!!!
Love Informz, perfect for our small business needs. Customer support is excellent too! Nothing but positive experiences after switching from our previous provider to Informz. Excellent tracking tools and very easy to use.
PROSEasy to use, excellent customer support!
Sherry
Used free trial
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
Informz is a Powerful Tool
I've used Informz for several years, at my association and now at a technology consulting company I work for. There are many features and ways to use Informz, that's why I'm giving ease of use 4 stars. It takes some time to get acquainted with all you can do and you may need to learn some new skills if you haven't done email marketing before. The customer support is superb however, I've always gotten email and phone support in a very timely manner with several different account reps. The tips they share are also useful for helping you get good ideas for your own mailings. They do this through their documentation and the blogs they post. We have data write back to our iMIS database for analytics on our customer base and there are very powerful tools built right into Informz so you can gauge the effectiveness of your mailings. I use both kinds of reporting to evaluate my mailings.
Allegra
Non-Profit Organization Management, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2017
New Dashboard-New Approach
Upgrades made to the dashboard make it easier to navigate through projects; the more efficiently I can manage my campaigns, the more productive I can be.
Anonymous
51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed November 2018
Informz has made my daily work life easier!
We recently switched to Informz and I really like the interface. It has been a lot of fun learning this product and I am excited to continue to learn more about it's functionality and how it will help us communicate better with our members.
CONSI feel that I am a bit limited to layout and options when designing a piece, but that's likely just because I'm still such a new user.
Kelli
Non-Profit Organization Management, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2016
I'm so glad that we switched to Informz!
We switched from one platform to Informz last year. I was a little hesitant at first because I was so comfortable with the system that we were using. I am so glad that we switched, though! It has been a fantastic experience. The customer service with Nick has been wonderful. Our members love our weekly newsletters. But the best thing for us is...our open rates and click-through rates have increased! We're super pleased!
PROSIntuitive, user-friendly, customer service rocks!
Suzanne
Verified reviewer
Hospital & Health Care, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2018
Informz Review
Love the email and how it connects to our AMS system
CONSWould like to learn more about how we can use more about all the services