The ease of use and modern platform for design and brand management.

The UI is slick and the workflow easy to understand. The list of features like logo upload, tone of voice, colors etc is growing.

The team was also very supportive in contacting us to help us set it up. We didn't need their help, but it was nice of them to reach out nevertheless.

Overall, this is a great product and I think it has great potential.

I love that Ethos provides an aesthetically pleasing way to create and maintain brand guidelines and share them with anyone who needs them (e.g. clients or external content creators).

The ability to lock it and password protect it is very useful. I also love the ability to share it to all with a link.

Intuitive, creative and functional - they thought of everything. And great customer service.

Really good - I appreciate the continued updates and support from the team.

Ethos can be buggy and slow at times. I have experienced some glitches and errors when using the platform, and sometimes it takes too long to load or process the data.

The lack of templates, customizability and to add a custom domain is not as simple and intuitive.

Great tool with a good team behind with a clear vision.

I like the ability to compile, share and update assets. I also like the ability to revise our mission statement overtime with AI tool.

Ethos was super easy to set up. We completed our branding site in a matter of hours.

Budget-Friendly Branding Excellence with Ethos.

If you build sites for clients, it is very useful to keep everything related to the project in one place, it is also useful for the client to have access to reference for their marketing.

The idea to capture a brand is well excecuted, but unfortunatelly the brand itself with its themes is too loud and overlaps the appearance of the client's brand. Integrations are missing.

We've used several products that help build guides. Ethos is a powerful tool that is easy to use.

If it's for a single business it is a good tool to have to help keep branding consistent at an affordable price.

The customer service is great. Sensitive content hidden] got on a couple calls with me personally and upgraded me at no cost.

Ethos is super user-friendly, has a simple interface, and offers great value for the price. Plus, it has all the essential features you need.

I liked their approach with the examples, the easy handling and now also that you can customize the sections. I think the layouts are beautiful and you can really do a lot of things with it.

Before Ethos was brought to my attention I didn’t realise such a tool existed. It’s super convenient for thinking about what my brands represent and being able to share them with business partners.

There's not a whole lot that I dislike about Ethos.

But it goes far beyond just simple media planning. But the best thing about this product is that it continues to get better every week.

We have been using Bionic for several months now and what I like most is the ability to adapt it to our needs. Having the publisher/vendor data at our fingertips is very helpful.

During our initial review of Bionic they were relatively new to the market, however we found the team to be very helpful and passionate about their product.

I'm able to supply the data, schedules and recommendations easily and quickly in various formats, depending on client needs.

Excellent company with great attention to personal service.

Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable.

Also, our rep, [SENSITIVE CONTENT HIDDEN], is awesome. He's always so helpful and answers the questions I have whenever we have a training.

It was a little slow to begin with, but the team from Bionic worked really hard to speed up the software. We're based in NZ, so it was a distance thing.

The only feature that is frustrating sometimes is that it is slow.

Auto-fill based on program (outlet) / product can be tricky between rows, campaigns and clients.

The company is proactive and innovative. As it stands, my business is always up to date with the latest technology in media buying.

No other media buying software that I can find is attainable for a small agency except Bionic.

Bionic really shined in this area and were extremely helpful and diligent in ensuing we got what we needed and in a timely manner. Overall their support team.

The software is fairly easy to use and customer service is very, very good.

Very positive experience thus far. Customer support is strong.

The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively.

Overall, this is the best media planning tool that we've used to date. The interface is slick, the support and on boarding is fantastic, and it is a fantastic value.

Their energy along with a product that seemed to be stable and always evolving to be better swayed us to go with Bionic over the other competitors. Another reason was the price point at the time.

It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching.

And every time we think we've identified a new functionality that seems like it would be helpful it's already in the next product release.

It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.

Customer service is great. They will work with you to customize the software so it works with your business.

It's easy to build and easy to read with the flowchart format. I had one client that said she carried it with her to all of her staff meetings.

This software is easy to use, and great for our business needs.

US Dollar

Ethos is a cloud-based platform that leverages artificial intelligence (AI) technology to help organizations manage brands. Designed for team members across departments like sales, marketing, product, and support, Ethos provides a simple and user-friendly interface that makes it easy to manage and organize brand assets. 

With Ethos, businesses can create visually pleasing online brand guidelines that serve as the primary source for all brand-related content. This ensures consistency and coherence across all marketing channels and enables teams to work more efficiently and effectively.

LongDescription

Digital Asset Management

Brand Guidelines

File Management

Document Storage

Access Controls/Permissions

Project Management

Collaboration Tools

Content Library

Template Management

Data Import/Export

Content Management

Activity Dashboard

Customizable Templates

Image Library

Metadata Management

Customizable Branding

Drag & Drop

Tagging

Third-Party Integrations

Search/Filter

Pre-built Templates

Email/Help Desk

FAQs/Forum

Knowledge Base

24/7 (Live Rep)

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

Ethos

Live Online

Webinars

Documentation

Videos

Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers:
* perfect media plans, 
* beautiful flowcharts, 
* online RFPs and IOs, 
* flawless trafficking, 
* delivery pacing, 
* performance monitoring, 
* automated reconciliations, 
* client dashboards, 
* and more!

All-in-One! – Bionic is the only fully integrated media planning and media buying software for digital, TV, radio, print, OOH, and all other media channels. See Capabilities

#1 Rated – Voted “Best Agency Tool” by iMedia. Rated 4.8/5 stars by users. 

Fast – Hassle-free. 100% cloud-based. You’ll be up and running in minutes!

Easy – Modern, intuitive media planning tool. If you can use Excel, you can use Bionic.

Low Cost – Starting at only $175/month, Bionic is a fraction the cost of other media tools.

Commenting/Notes

Deadline Management

Project Workflow

Multi-Channel Marketing

Status Tracking

Multi-Channel Management

Presentation Tools

Customizable Reports

Progress Tracking

Task Scheduling

Marketing Calendar

Campaign Tracking

Task Planning

Gantt/Timeline View

Projections

Multi-Campaign

Calendar Management

Campaign Scheduling

ROI Tracking

Campaign Planning

Media Planning

Email Marketing

Social Media Monitoring

Dashboard Creation

Performance Metrics

Channel Management

Roadmapping

Role-Based Permissions

Workflow Management

Project Tracking

Budgeting/Forecasting

File Sharing

Reporting & Statistics

Predictive Analytics

Data Visualization

Billing & Invoicing

Multi-Channel Attribution

Dashboard

Spend Management

To-Do List

Goal Setting/Tracking

Contact Database

Monitoring

Campaign Analytics

Client Management

Project Planning

Task Progress Tracking

Task Management

Campaign Management

Document Management

Tag Management

Activity Tracking

Visual Analytics

Starting at $175/month/user. 
3 user minimum. 
14-day Money-back guarantee. 
Free On-boarding. 
Free Training. 
Free Support. 
Free Upgrades.

Ethos vs Bionic Media Planning Software

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