Great business partners. They work with you to build, teach and help you succeed in using their product. The team is amazing and always helpful and on top of what we need.

We really like how easy it is to use the tool. Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code.

Would love to be able to transition SQL code to DESelect segments. Backwards compatibility maybe?

DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues.

DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform.

Before DESelect, we were using Salesforce SalesCloud Reports & Campaign Combiner to create segments & selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts & marketeers. As a company, we have a large number of daily and weekly queries to handle. At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation. Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should.

Easy drag-and-drop functionality A more visual representation of SQL statements Preview mode Less time-consuming

Not easy for non-data minded marketeers (knowledge of data relationships needed) Errors occur often

DESelect has helped us create targeted segments for our direct marketing activities and I can't imagine if I would have to do the same in SFMC. With DESelect it's easier to filter out all data and the data preview allows me to avoid mistakes.

I enjoy how easy it is to create DE without being the most technical person on team. And the possibility to create templates and data sets have made my job so much easier and faster.

It took me a while to understand the structure of data views, but with the help of their customer service I'm now available to create more advanced DE and I often use data views to collect more data about activities of our subscribers.

One of the best features that DESelect provides is being able to schedule a list I created to run on a daily basis in DESelect that automatically updates in SFMC. This eliminates me having to create an another Automation in Automation Studio and helps save me time to focus on other areas of my role. I also love the DESelect Search feature, where you can key in what data-extension you're looking for in SFMC and search will tell you exactly where to locate it. Huge help!

I think it would be great if DESelect offered the exact SQL query so I can learn how to read and understand the language better for future use cases.