This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

Overall experience was good. Best software for data testing and sending in email marketing.

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

I love the effective capabilities of Dotdigital. Dotdigital is highly reliable.

I do not dislike Dotdigital at all. Dotdigital is the best.

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns.

Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.

One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface.

The landing page builder makes it really easy to build nicely designed landing pages that helps our lead generation campaigns. We are utilizing DotMailer to market to the emails we gather at events which we were unable to reach before.

The interface design is clean and organized making it easy to find what you're looking for. Dotmailer s extremely flexible, it allows creating complex layouts on emails without sacrificing client cross-compatibility too much. The best feature offered by Dotmailer is Email Automation Programs. My organization was able to set up a Welcome email series for different people. The easy editor makes creating emails fun. Great customer service from support. the cost is extremely fair and the account managers are really great.

Would like to be able to choose a group to send to while at the same time choosing another group to not send to so that any overlapping emails would not get the email. Other than this, NONE. A MUST BUY!

It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method.

I haven't encountered any major problems with this tool so far.

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

Dotmailer used to be great software, leading the way with WYSIWYG editors and simple automation and segmentation tools. Over the past 2-3 years, others have caught up and overtaken Dotmailer. Their response is to focus on large companies with big budgets, as a result of which they have priced themselves out of the market for smaller businesses. When dealing with anyone except tech support, the attitude is often extremely arrogant and unhelpful. There's other software available that does the same thing, with better support.

Easy to use, intuitive interface Great features - although many of these are very expensive add-ons Automation Superb technical support

Unhelpful and incompetent client managers Very expensive compared to similar products Lack of interest in SMEs Unwillingness to write connectors to other software packages

I cannot sing the praises of Dotmailer enough, by far the best email marketing tool out there. All our outbound promotional email marketing is managed through the portal along with several of our clients too

Not being able to create our own bespoke auto responses without contacting Dotmailer themselves to do it.

We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.

It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital

There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.

- It is very easy to use with great UX/UI. -Drag and drop builder for landing pages and emails -Support is another great thing about dotdigital -Straightforward marketing automation, nothing too complicated -I like how easy it is to segment the data (audiences) -Great for AB testing campaigns

-Does require a little of knowledge for CSS for managing custom designs -Very basic forms -It is expensive as compared to other competitors providing high-quality features and competitive pricing than dotdigital -Limitations on customization for the reports

Personally I have had a great experience with Dotdigital

Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.

While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.

I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

easy to use email design feature. I can design and personalize my emails without the support of a creative department.

testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.

Ease of use, and reliability. I like the automation features. Support is readily available. Well priced.

I'd like an easier way to resubscribe people from the unsubscribed list. We have people forget they unsubscribed, and getting them back into the system is a lot of work. Also, we're having issues on how emails look when we forward them. The formatting gets all wonky.

dotmailer is a great platform that allows for some powerful means of mass messaging/emailing. It took my company quite some time to get onboarded because of the degree of difficulty in setting up the automated campaigns. It would be highly recommended if the interface was cleaned up a bit and the overall UX was better.

dotmailer has the ability to do most of what you will need out of a marketing automation platform. It can send automated campaigns via email, SMS message and even Facebook Messenger. Once the programs are up and running it is a powerful tool in a company's marketing mix.

There are two areas that need some improvement. The first is the overall UX. The interface is clunky and sometimes difficult to navigate. Once a user gets a feel for it things get easier, but anytime there's a new functionality I need to explore it takes some time to get the proper feel for it.

The Marketing Automation program has been amazing in building our email subscriber list over the past year!

The drag and drop ability. and the analytics dashboard. Those two features make building emails and analyzing data super easy.

I wish we had the ability to add multiple links to one image. Being that I work for a makeup company, we push images of models wearing makeup. It would be nice if I could have the lips of the model link to lipsticks and the brows to push to our eyebrow products etc.

Much better email personalization.

Includes most features competitors offer but at a lower cost. GUI is straightforward and easy to learn. Good API support that works with our custom CRM. Customer support replies quickly and always seems knowledgeable. Online knowledgebase is comprehensive. Campaign reporting was recently improved.

WYSIWYG email editor is sometimes cumbersome to use. Tracking sales results requires linking the account to Google Analytics, would prefer something built-in. Servers based in the UK caused some timestamp issues for our US-based business.

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

Amazing features and functionality like split testing, geolocation reports, dynamic content and easy to use templates.

It is expensive when you start integrating the product with your own CRM system as you have to pay a separate synching fee.

Super easy to use. Love how I can add as many images as I need. Great ability to edit the images inside of dotmailer.

Need better feedback on bounces and then a solution on how we can fix those. Spam check should be included in price too.

It is very easy to use... just drag and drop. The pre-done work flows help out a lot when trying to set up new triggered emails.

You are not able to add in a background image, the emails sent out look boxy and not modern. The only way to accomplish a modern design it to create images of the whole email that ultimately gets put in the junk bin due to the amount of images.

800% increase in revenue from abandoned carts, compared to our old program Simple and easy segmentation and no need to manually segment people in an excel sheet.

The level of segmentation you can get down to is amazing and beneficial. Segmentation has proven to be a huge success for us in our emails. The program feature because you can set up many programs and and let them run right away with no hassle. With our past software, we had to manually send a lot of things including abandoned carts and review requests, and it was a long process. The integration of Magento is fantastic. Our dotmailer contact is very responsive and fast when we have questions--sometimes she answers within 3 minutes! That level of customer help is great.

The logic behind the programs sometimes gets tricky to understand. Luckily our dotmailer rep can normally help with this.