We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.

- Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders

- Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.

Good experience overall, however, I spent a lot of time learning the tool and I'd say I'm pretty advanced. Some people might be overwhelmed by the number of options the tool offers and Google is not super helpful with the support.

I like the range of metrics and dimensions that Google Analytics covers. It is easy to implement on the website, however, you need development resources to do it. However, it's probably the best tool you can get to track web and app performance.

I'm not the biggest fan of the latest changes on the platform and how different is GA4 from UA. However, I appreciate that GA4 is more powerful than UA and also more accurate, so it's a change for good. However, the resources, courses and communication about changes could be better. Also, you can expect that the metrics are 100% accurate due to privacy restrictions.

It's the industry standard, used by all teams from IT to Marketing and Sales. It's pretty intuitive to use, and well documented. From an implementation point of view, it's easy to integrate and maintain.

It's very easy to break or get inaccurate data while setting up a report. A lot of times we've seen data that didn't make sense or that was incongruent with other built-in reports.

Great overall product for data collection and analytics.

Every tool i have previousely used is combined in GA360. Analytics 360, Optimize 360 for testing and personalization; Data Studio 360 – for visualizations; Tag Manager 360 for data collection; Attribution 360; Audience Center 360 and Surveys 360. Everything is packed to new, great product that can help any company to succeed.

Pricing of product is pretty high, but still it is really helpfull.