Iterable Software

4.29 / 5 (29)

About Iterable


Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.

Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.

The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.

Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.



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Supported Operating System(s):

Web browser (OS agnostic)

29 Reviews of Iterable

Average User Ratings

Overall

4.29 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(13)

4 stars

(13)

3 stars

(2)

2 stars

(0)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 29 reviews

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April 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

3.0

April 2018

Easy to use with potential for powerful customization

Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Pros

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Cons

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).

May 2018

Raja from BOLD

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

Great innovative, growing product and highly recommended.

This product helps us daily with our email marketing needs.

Pros

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

May 2018

Anita from Stack Overflow

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

Impressed with the breadth of functionality

Pros

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Cons

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

April 2018

Whitney from Zillow Group

Company Size: 1,001-5,000 employees

Review Source


Ease-of-use

4.0

Functionality

5.0

April 2018

Love using Iterable!

Pros

Iterable's interface is intuitive, clean and easy to use. List management is so much easier than other tools, updating and maintaining lists is no longer a pain. The reporting tool is super easy. You can aggregate multiple campaigns and specific time ranges with ease.

Cons

The main con I have with this tool is how cumbersome it is to upload photos. There are multiple back and forth steps and the process as whole could be a lot easier. I think this is something they are aware of and are working on, however.

September 2018

Molly from MasterClass, Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Functionality

5.0

September 2018

Powerful tool, worth the hike up the learning curve

Pros

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Cons

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Best marketing platform

Pros

Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Cons

Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

3.0

September 2018

Iterable has a lot of potential

Pros

The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.

Cons

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.

April 2019

Tim from FP1

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

April 2019

Iterable Marketing Platform

Pros

Easy to use platform with cross channel marketing. Open API that allows for various integrations and to work seamlessly with all your programs.

Cons

Like any platform sometimes processed are delayed. More information when maintence is being performed would be useful.

September 2018

Sheel from Mayvenn, Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

2.0

Functionality

4.0

September 2018

A lot of cutting edge features, maybe too advanced

Pros

The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team. Behavioral based segmentation, dynamic lists, and large workflows all have a lot flexibility but that can cause errors in incorrect lists/segments/emails.

Cons

An ESP has to encompass so many features to be useful and there are some that Iterable doesn't have or have just recently launched, such as an analytics dashboard to see how campaigns are performing against each other. Iterable has definitely focused on the advanced segmentation and workflows, but still has to build a lot of other core features that email marketers will find necessary.

November 2017

Andrew from IMGE

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Iterable is great! Great for marketing for agencies

Email marketing

Pros

I like that it's incredibly easy to use. As opposed to a software like salesforce thats much less user friendly, iterable is super simple, but still lots of features.

Cons

There are a few issues sometimes with the third party drag and drop feature, but other than that I haven't ran into any big issues.

September 2018

George from OTB

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

September 2018

It makes email marketing so easy!

Pros

It's easy to use and understand. It's also very easy for me to create an email template for the rest of the team to use. The feature of multiple accounts is also a great way to easily switch between teams.

Cons

There's a few bugs here and there, but the support team are always happy to help me out! I do wish there was an easy way for me to upload images for the email templates.

June 2017

Laura from SmartBrief

Company Size: 1,001-5,000 employees


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2017

Iterable is a game changer of an ESP

Pros

Intuitive, clean UI and UX. Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too

Cons

The only issue I've had is with load times with list segmentation here and there- but nowhere near the level of frustration I've had with other legacy systems.

March 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra