Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later. Major kudos to the Later team for making such an amazing platform!

Later is unbelievably EASY to use! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier!! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL!!! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays!!!

I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform!

This review is based on the free version of Later, although I am highly considering upgrading to a paid plan because I like the program so much and I will likely use it to schedule videos. Later has freed up my marketing time by posting to multiple social media sites, all from one program. The free plan gives many options, including posting to four social sites, storing an unlimited number of photos in the medial file, saved captions to use later, and calendar and photo planning. The paid versions offer the ability to add more social sets - great for those with multiple Instagram accounts. The paid versions also offer video (videos on social sites are huge now) and story scheduling, more in-depth Instagram analytics, and special suggestions for when to post.

Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste. The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions.

Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly. The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free.

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

I have used other scheduling platforms in the past and Later is by far my favorite and has an number of great features. I would highly recommend using this software for both small and large organizations. It is a great way to collaborate with a large marketing/digital Strategy team or for an individual whose role is posting on social media. It will save you a lot of time and allow you to be creative with the preview and calendar feature.

Using Later you are able to schedule post throughout the week that will automatically be added to your feed. Another great feature is you can create a visual Instagram planner to see how content will look aesthetically and if it is on brand before posting. One of the best features with this software is you can link urls to photos that you are posting on your feed. Instead of having to change the link in you bio every time a new event or new article is posted, you can put the later link in your bio and every photo you put a link on using Later will show up. This has been an amazing feature for all the different events our company has going on that requires a customized url. Also very user friendly and easy to teach to new employees.

Currently we use Later for only Instagram, but our Facebook ad Twitter is also linked to the app as well. I have not tried posting onto these platforms yet using this software. One con is that it is tailored to work best with Instagram from what I have seen so far. It would be great for the app to work across all social media platforms.