TextMagic: Communicate Directly With Your Audience

I managed to launch successful promotional and communications campaign, and have the message get right away to the targeted audience as compared to other means where the message opening rate is low (email) or where the message gets lost in a flood of content (social media). Great experience. I definitely recommend.

Pros

I love the fact that their SMS delivery rate are almost at 100%. The SMS length calculator is very useful and helps in saving costs. Their pre-build SMS templates are very useful and helps save time and copy-writing efforts. Best of all, the multiple numbers from which the SMS can be sent, if not the most sought Custom Sender ID, for optimal branding.

Cons

I would appreciate that the prices get lower, or packs for unlimited SMS's for a day for example, were available.

Necessary & Unnecessary features

Not getting notifications that a message wasn't delivered is a detriment to Text Magic and my ability to do my job effectively. Our text message program with our customer base is pivotal to success within my company so it's vital to know if messages are reaching my customers.

Pros

Ease of setting up and using templates!!

Cons

Unnecessary feature - The email notifications that someone unsubscribed to your messages. If I get a text that says "STOP" from the person sending it, then I don't need an email telling me that they sent a message saying STOP. It's redundant & unnecessary. Necessary/needed feature - You really need to develop an email notification when a text message is undelivered. I've sent several messages that were undelivered and I only discovered that they weren't delivered when I checked my history for a completely different message.

A feature rich and easy to manage SMS/MMS tool

Due to the system's ease of use and robust support pages, I don't believe we have had to reach out for support one time. The delivery rates for the SMS/MMS' are nearly 100 percent consistently, and overall it has been a real winner for the company and the staff that consistently use it.

Pros

After looking at and testing several SMS/MMS applications, we found Text Magic to be the easiest to build out and implement into our multi-department, varying needs, company culture. The process seemed more intuitive and seamless than all of the other options out there, from uploading our contacts with specific field names, creating user accounts, purchasing and setting up unique phone numbers for different users and departments, and the rollout. The key features we use and value most are: 1. Contact List options allow us to segment our lists into prospect status versus existing customer status and more. 2. Sub Account Management 3. SMS and MMS options which enable us to send graphic content for promotional purposes 4. Reporting and audit features to monitor usage and customer responses

Cons

Though the software does have an MMS option, it does not allow the user to send bulk MMS messages, which would be nice for marketing to new customers or sending graphic content to our existing customer base without having to do it one contact at a time.

Help for contacting Employee's

Communication to our employees is very important and with them not in the office, we needed a conduit from our office, directly to them, for fast messages to get out to all. We are overall pleased with this program and will enjoy every new update they make in the future as it can only get better.

Pros

We started using the software as the need to get in touch with our truck drivers is paramount in our industry. This is a great way to do this in theory. I like the ease of use and options to organize the driver phone number list. It gets the messages out to them. I had a minor set up problem when we first started and discovered the number I picked on the list did not work and my messages were not going out to all employees. Customer service chat was very helpful and they reimbursed the amount in our account for the charges and corrected the phone number issue I had.

Cons

As with any program, maintaining the information in it is most important. If we do not keep the contacts current, mass texting may go out to contacts who are no longer with the company. And your information will not go out to everybody who needs it if they are not entered in when first hired. We have a high turnover rate so it is another list we have to take care of. Currently Text Magic will only allow for one administrator to control all lists and manage. My company has need for more than just one administrator. So we share one log in right now. The last minor issue we have is the option for our employees to opt out of the texts. It hasn't happened but only once but it does and will again, sooner or later.

It helps you quickly reach a large customer base

Pros

The fee for the program is very reasonable ( the price of the actual texts may not be ,depending on the provider you use ) . It's easy to schedule sendings in advance and TextMagic can support a large contact list

Cons

The setup at the beginning takes a while . A larger word limit for the actual messages would also be useful