Any business that accepts payment via credit or debit card, i.e., nearly every business, requires payment processing software. Those that have an online presence* in addition to a brick-and-mortar store require online payment processing.
The right online payment processor for your business will largely depend on the payment methods your customers typically use. With recent technology advances, including mobile payments and digital wallets, there are several factors you need to consider when selecting online payment software.
Whether you're looking to invest in an online payment processing system for the first time or looking to upgrade your current software, this guide can help you make a more informed purchase decision.
Here's what we'll cover:
*If you aren't set up for e-commerce, you should be. Head over to this article detailing why every store should have an online component and read our tips for how to get started.
To understand the role that online payment software plays in payment processing, you need to first understand the payment processing value chain, and second need to know how payment processing works.
There are several parties involved with the payment processing value chain:
There are four key stages in how online payments are processed when businesses use a traditional merchant account:
Fees accrued during this process are subtracted from the funds the merchant receives: The issuer collects an interchange fee; the card network collects an assessment fee; and, the payment processor collects a processing fee.
Online payment processing software plays a pivotal role in this process, helping to pass authorization from the merchant to the issuing bank, payment through the card network from the issuing bank and settlement between the merchant site and the MSP.
While features will vary from system to system, online payment software should contain some or all of the following capabilities:
|Online payments||Payment pages, merchant accounts and payment gateways allow merchants to accept payments for e-commerce, membership drives, event registration and more.|
|E-commerce support||Market your business, showcase and sell your goods or services online. Link online shopping cart to inventory, report on sales and manage customers. Mobile store (m-commerce) enables customers to access an ecommerce website from a mobile browser or app.|
|POS transactions||Allows sales staff to process transactions for customers and ensures pricing is correct, inventory is adjusted and receipts are printed/emailed. Ability to accept multiple payment types, e.g., cash, check, electronic funds transfer, credit/debit cards (swipe and chip/EMV cards and both card present and card not present) and mobile payment apps.|
|Gift card management||Merchants can purchase gift cards through their POS vendor, or through a third-party supplier, depending on the POS provider. Merchants have several options for setting up a retail gift card program, from using them in brand marketing or in a loyalty program (read more about that here).|
|Customer management||Collect customer information including contact information, billing and shipping information, purchase history and recent searches. Use key dates like birthdays and anniversaries to target marketing efforts and tailor deals and loyalty programs to customers. Encourage customers to create and maintain user accounts.|
|Recurring billing||Set up customers on subscription plans for products or services, save payment information and bill them on a recurring basis, e.g., weekly or monthly.|
|Reporting and analytics||Track business performance and sales. Manage cash flow, automate invoicing and gain customer insights.|
Traditional business (with an online store): The ecommerce payment process referenced above will be the norm for most businesses with an online component. Customers can shop in the brick-and-mortar or visit their online marketplace, and inventory will be the same across both. Business owners require online payment processing to handle online purchases/returns.
E-commerce business: A fully ecommerce business will follow this payment process as well. E-businesses will require online payment software to connect them to a merchant account and payment gateway and to process transactions, and won't require an in-store POS to handle card-present POS transactions.
Subscription economy business: Subscription economy businesses are relatively new. Examples include Blue Apron and Netflix. This business model is based on membership and recurring subscription fees. Most will be E-businesses without a brick-and-mortar. The focus is on marketing the brand, improving the customer experience and retention.
Implementing POS software: If you're considering opening a retail shop, you'll need to implement a POS system to help you manage sales, inventory, accounting and customer management. Download our POS implementation checklist to help you as you get started.
Setting up an online business: Once you have your retail store set up and your POS system in place, you need an online presence. It's important to align your ecommerce strategy with your POS platform. Jordan Brannon, president at Coalition Technologies (a leading provider of online marketing services to small and midsize e-commerce retailers) says that if either the POS or ecommerce platform lacks an API, or pre-built integration, business owners should walk away.
Retail technology disrupters: On-demand services and support, i.e., subscription-based businesses such as Uber, Instacart and Stitch Fix, are considered to be the number one technology disrupter in the retail industry. This business model reflects how consumer expectations have changed regarding their retail experience. This includes a heavier focus on building relationships, creating memorable experiences and emphasizing personalized services.
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