It is quite bad and we are considering building this ourselves and canceling our subscription.

The segmentation functionally has allowed us to target exactly the customers that we need to reach. In particular by doing dynamic segmentations through their API.

Customer support is also very responsive and ready to set up calls to walk you through the functionality that interests you.

I especially liked the built-in dashboards that allow to monitor the user conversions, analyze the campaign data and find out the winners for each campaign.

I love how it enhances seamless engagement and interaction with our clients from anywhere anytime. It is possible to capture and retain new customers and has a very dedicated customer support team.

The program presents some errors when conducting interviews simultaneously, managing to confuse the resume causing the interview to be delayed a bit.

I really like how through Braze is quite helpful on various Email marketing and the campaign monitoring and also the content management functions are excellent.

It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases.

Pros: I've been using Braze for quite a while and have found it really useful for the marketing campaigns and communication with users.

Braze's ease of use is by far the best feature of the platform.

Braze allowed us to run more effective push notification campaigns but the integration was more challenging than expected.

It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.

Easy to send outbound marketing emails. The customer service is of great help to is and we find them anytime we reach out to them for help.

You don't want too much data or you'll hit your limits, and you don't want unneeded anonymous users or you'll be charged for those.

Managing multi channel marketing and push notifications has been instrumental in our organization. Implementation has been smooth and administrating has been quite easy with great UI.

Braze is extremely powerful as an engagement/lifecycle marketing. The feature set is vast, and it's ability to run complex trigger based experiments across multiple channels is really something.

One of the most remarkable features of Braze is its powerful customer list segmentation capabilities.

The interface and tools are quite intuitive, and even if you feel a bit confused, detailed documentation is there to help you out.

A purely “marketing” team would have a very hard time utilizing this without some support from their developers up front to get the “plumbing” connected properly.

As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point.

The ease of setting up cross channel campaigns for user engagement.

We were able to get up to speed fast thanks to the assistance of their onboarding staff, and their customer service is excellent.

One of the best services for customer engagement.

Support given by our account is pretty good and the deliverability expert service is very good.

The analytics of braze in the canvas section is very confusing.

Easy to use software to send push notifications.

Customer Support has been wonderful and integration has been easy so far.

Nimble and effective for a variety of marketing needs.

Some of my favorite features: * Advanced customer segmentation capabilities:  super easy to create targeted campaigns based on user behavior, preferences, and other demographic information.

The ability to create segments and target specific users is super useful. Tricking the results of campaigns is also straight forward and pretty advanced.

The only disadvantage is that the tool is fairly complicated and it can take time to learn to use Braze properly, it's the tradeoff for robust features.

The canvas flow is excellent. Love the oversight and automation it provides.

What i like best about Braze is how customer support of Braze responds to our issues when you we contact them. Also, it is cost friendly making it affordable to all sizes of companies.

The simple and effective A/B testing Capabilities for marketing campaigns is very easy to use, and offers quick and actionable results with minimal training.

Overall experience has been great with smooth implementation and integration.

Braze is a fantastic tool for creating agile marketing campaigns in your apps without necessarily needing dev help.

I haven't had any issues with Braze so far. The minor problems and bugs were either quickly addressed by Braze team or resolved on our side.

The value you get out of it will rely on getting everything set up properly, but the customer service team is very helpful and always willing to answer questions.

It's the best CRM / MA tool I've ever used. It's easy to use if you know what you're doing, but is a bit complex for an entry level CRM Manager.

Its ease of use and customization capabilities make it easy to create and manage campaigns in just a few steps, while also enabling seamless customization of user journeys and data collection.

It has really helped us in saving on costs. Since we started using the software, we have greatly improved on our  marketing performance.

Braze is a simple yet very powerful tool for marketing automation.

Worth the floor pricing of €60k if you want advanced CRM.

Great robust platform, easy to use, allows to scale, needs some more features to be perfect.

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

Their customer service team so amazing and responsive and we have really learnt great lessons from them, making have huge knowledge on how to manage and enhance customer engagement practices.

Spacing and font sizes become distorted if you dont work directly within the template guidelines. Connected content is difficult to edit if you don't have engineering support.

We can track our marketing progress on more than one channel. A clean and intuitive interface to use.

Its a super simple product to use and has a lot of functionality to improve segmentation and personalisation with ease.

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

The experience is great, support team works perfectly, always quick to react and solve any issue. Braze is really user friendly, I just wish they will make the UI a bit more simple.

I love Appboy interface and its features. With Appboy we can create personalized campaigns which strengthen our Brand and customer relationships.

Extremely powerful once you've got it well implemented.

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation.

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation.

Limitation on number of days I can send message after an event.

Overall I am satisfied with the tool, if implemented correctly it helps deliver user engagement at a good cost. Few minor bugs and issues happen, but team acknowledge it and try to fix it.

Product has evolved with respect to what it was few months ago, Now definitely it's value for money. I liked the feature of actionable funnels.

Features are good and they have a high accuracy.

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels.

Its been good experience using moengage, especially with the journey's which improved engagement significantly.

The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past.

Great product that has the best in class features and services.

The team has been very helpful nad have given quick support whenever needed. They also notified of any abrupt data changes and have been helping us with our growth.

Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.

Easy of use and analytics. The daily reporting is great as well.

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless.

We can use various channel such as Push notification, email, SMS, web push, social media etc. to reach our targeted audience. Audience segmentation is extremely powerful.

Sometimes we have to generate report to view whether the events got tracked or not which is at times bothersome. Also, it is a bit costly as compared to the other products in the market.

Like the ease of access , customization,journeys.

Except for the price that would be costly for small organisations and the limitation of tracking a certain number of events at a time, I didn't find any other issue with this product.

The customer support team is also very helpful.

UI  interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool.

Server problems and hourly analysis not available.

It's easy and intelligent. Also the understanding of the user and re targeting.

It is really convenient to target the desired audience. Feature like A/B Testing are there to use.

As of now there's no such cons. Even if there's moengage team get it fixed at earliest.

The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.

The tool has a lot of customisations and helps you define customer segments.

Its a easy to use and most effective platform for sending out communication and track analytics.

The database structure and lack of readability of names was difficult to get used to.

US Dollar

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. 

LongDescription

A/B Testing

Sales Analytics

Multi-Channel Marketing

Drip Campaigns

Template Management

ROI Tracking

Email Marketing

Landing Pages/Web Forms

Customizable CTAs

Contextual Targeting

Dynamic Content

Segmentation

Push Notifications

WYSIWYG Editor

Mobile-Optimized Email

Reporting/Analytics

Multivariate Testing

Web Notifications

App Notifications

Multi-Campaign

Campaign Planning

Channel Management

Marketing Automation

Campaign Management

Email Campaign Management

Subscriber Management

List Management

Please contact Braze directly for pricing details.

24/7 (Live Rep)

11-50

51-200

201-500

501-1000

1000+

Braze

In Person

Documentation

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and hospitality, and OTT.


Marketers and product owners can use MoEngage to provide a personalized experience throughout the customer lifecycle: Onboarding, Engagement, Retention, and Reactivation (of abandoned users).


In a typical marketing organization, the martech stack consists of different tools for analytics, email marketing automation, mobile marketing automation, and website personalization. MoEngage brings all of these to one platform to make data-driven customer engagement easier than ever. It also ensures that your customers have a consistent experience across channels.


The analytics module gives you insights into Behavioral Trends, Conversion Funnels, and Retention Cohorts.


The engagement module provides capabilities such as a Unified Customer Profile, Segmentation, Multichannel Campaigns, User Journey Mapping, Personalized Product and Content Recommendations, and User Management.


MoEngage offers a seamless integration between analytics and marketing automation. The analytics reports are "actionable", which means that you can, for instance, look at a conversion funnel and run a campaign targeting users who dropped of at a specific step right from that screen.



Engagement Tracking

Cohort Analysis

Funnel Analysis

AB Testing

Mobile Alerts

Access Controls/Permissions

Activity Tracking

Customer Segmentation

Campaign Tracking

Event Tracking

Communication Management

Customizable Fields

Churn Management

Campaign Segmentation

Contact Management

Visual Notifications

Lead Management

Mobile Access

Expiry Notifications

In-App Events Tracking

Event Triggered Actions

SMS Marketing

Retention Tracking

Website Visitor Tracking

Geotargeting

Uninstall Tracking

Multi-Channel Attribution

Revenue Tracking

Dashboard

Customer Journey Mapping

Behavior Tracking

Notification Scheduling

Device Targeting

Drag & Drop

Auto-Responders

Gamification

SMS Notifications

Data Source Connectors

Real Time Analytics

Surveys & Feedback

Personalization

Visual Workflow Management

Customizable Reports

Single Sign On

Data Import/Export

Process/Workflow Automation

Customer Experience Management

Multi-Channel Data Collection

Real Time Data

Performance Metrics

Multi-Channel Communication

KPI Monitoring

Social Media Integration

AI/Machine Learning

Workflow Management

Visual Analytics

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Predictive Analytics

Data Visualization

For Marketers

Authentication

Customizable Templates

Conversion Tracking

Real Time Reporting

Campaign Analytics

Customer History

Third Party Integrations

Notification Editor

Starter: Free
Premium and Enterprise plans: Contact MoEngage for pricing information.
More Details: https://www.moengage.com/pricing/

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