All Meltwater Reviews
1-25 of 89 Reviews
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Katie
Non-Profit Organization Management, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2022
Excellent customer support
Overall our marketing communications team loves Meltwater. It took a while to set up our account, but once that's done, it is extremely easy to pull analytics for our Board of Directors.
PROSThe best part about Meltwater is how easy/user-friendly it is compared to our previous product (Cision), and our account rep is FANTASTIC. We had a terrible experience with switching reps at Cision and it was extremely clunky and took literal hours to pull metrics, but Meltwater has blown us away with how seamless it is.
CONSI will say the media database is not as robust as Cision. It is clear where each company focuses. As a medical non-profit, we work with very niche publications, and many of them were not in Meltwater (or had staff missing) and had to be uploaded manually, which means you are in charge of knowing when the reporter changes companies.
Reasons for switching to Meltwater
Combining vendors into one platform
Rameez
Retail, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed June 2019
Great for customer engagement and as CRM tool
For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.
PROSThe CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.
CONSI do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.
Reason for choosing Meltwater
We started off with Meltwater and switched to Freshdesk.
Anonymous
51-200 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed August 2019
An acceptable tool that allows us to track our Media impact
An OK tool to use if you've been used to the platform. Recommend looking elsewhere to see if another tool can help solve your specific needs and problems.
PROSA fairly robust way of gathering all the news about our industry, company, and competitors all in one place. Quick setup after a couple of calls with our representative.
CONSthe boolean logic strings are difficult to configure at first. We had issues with languages/news that had nothing to do with our industry. Not easily possible to laser-in on the information that we would find relevant for mass distribution. They need to make some enhancements as the UI seems dated, and at times difficult to navigate.
Reason for choosing Meltwater
Pricing discount & my manager had previous experience using the tool. We are consdering switching after our 1-ear subscription lapses.
Kathy
Computer & Network Security, 1,001-5,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
The most inclusive on the market
My overall experience has been good. The customer support is usually very fast and any issues always get resolved. The platform and staff are very reliable and useful.
PROSThe thoroughness of coverage and the reach is far larger than other products and the ability to customize searches, add viewers
CONSa few typos in search criteria setup from prior account managers - but nothing that affects its usability
Reason for choosing Meltwater
Most inclusive and thorough and easiest to use, and it allows me to save data and makes articles from 5 months available if I need them - much easier to use than other competitive products
Reasons for switching to Meltwater
I found Meltwater to be the most inclusive since most of our coverage is focused on an online audience (vs broadcast TV or radio or print) so this had the most inclusive and thorough coverage allowing us to configure it more to our needs and use it to compare long periods of time - which other platforms do not do.
Vendor Response
Kathy, we're glad to hear we have delivered such a great experience for you. Our team strives for excellent customer service and product solutions. Please don't hesitate to reach out if there's anything additional we can do for you.
Replied November 2020
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed January 2019
Great investment for the right company
I use this software for both distributing press releases and monitoring media coverage and think the product is worth the investment if you are dealing with media on at least the national level. Only complaint is the sales staff (most likely by design of their business model) is on the pushy side to get you to renew you contact early and frquent attempts to upsell new products or features.
PROSMeltwater is very user friendly and an excellent resource to reach media contacts (broadcast, print and online) nationality and internationally.
CONSLike all other public relation tools for media, Meltwater tends to have a good amount of media contacts that are out of date but that seems to be an issue accross the board. Price is high, but comparable to other similar software...but worth it if your company is trying to reach media on a national level or monitor your media coverage.
Vishal
Verified reviewer
Information Technology and Services, 501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed July 2019
Simplest listening and Monitoring tool i ever used
When I was a fresher I first used Sysmos and it helps me in understanding basics about listening and monitoring, It is very easy to use and query formation in Sysomos is very simple. One thing which i like about it is that its data tagging accuracy is far better than other tools
PROSFirst of all, it is very simple to use, user-friendly and quite good for small and medium companies. Data mining is very simple in it and one can extract data very easily. It covers almost everything like hashtag analysis, Demographics analysis and word cloud analysis. Data accuracy is also quite good than others. Data extracted from Sysomos has multilayer topics, it provides much information. In short, it is a very important tool for a newbie, it will help in understanding the basics of listening and monitoring
CONSthere was a time when it used to extract data from many sources but now it only provides a chunk from twitter. Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data.
Anonymous
51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2019
Best Option in the Market
With nearly 10 years working in PR, I have had experience with Cision, Vocus, and Meltwater. There is no question that I will continue to use Meltwater in my career because it is most powerful, in my opinion. I also think that their PR distribution (which is integrated into the platform) is better than what the other players have to offer.
PROSI use Meltwater primarily for its media database and PR distribution. The media data seems to be pretty well updated and when I request changes/additions, they are made very quickly.
CONSAs they have updated the software, I lost some of the key features that added value to how I use it. I wish you could filter search results better, gain better snapshots of individual outreach performance from the overall list, and create news searches based on specific media lists, to name a few. Also, beware of their contract because there is an autorenewal clause no matter if your account rep has reached out to you beforehand or not. Make a note on your calendar ahead of time so that charge doesnt come as a surprise or ask them to remove it from your contract.
Martin
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed September 2018
A Product in Development
Meltwater is providing excellent support and their media data and reporting seems to be very reliable. We have been able to use it to make some very productive media in-roads. The software seems to be underdeveloped but hopefully they will continue to add the features needed to make it a mainstream offering.
PROSMeltwater is easy to use and their employees pay a lot of attention to you as a client. Especially in the set-up stages, they are very attentive and schedule their follow-up effectively. The basic tools are adequate and their data seems to be reliable.
CONSThe platform for Meltwater seems to be very immature in terms of its development. It can send newsletters but you get almost NO functionality on analytics or member tracking. Like all other SaaS companies, everything is an add-on and it is not always easy to determine what you get for the price you are being quotes. The software simply feels rudimentary in design and immature in implementation.
Anonymous
501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
FUNCTIONALITY
4
Reviewed February 2019
High level and getting better
Meltwater is aquiring a lot of new companies which is giving their platform more functionality every day. It is not perfect when it comes to social platform API's and I tend to not trust the numbers but it is improving.
CONSI tend to find a lot of errors within my social media reporting. My account rep has said its due to the restrictive api's of the social platforms which I understand. However, it makes social scheduling difficult as I have to use multiple platforms to schedule posts.
Anonymous
501-1,000 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
2
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed June 2022
Deceptive & Unprofessional
Found that Meltwater wasn't really "right" for my company and had no intention of renewing our contract after one year. I stated this when I got the renewal invoice and was told that I had to put it in writing 60 days prior to the auto-renewal in order to cancel the contract. This is not mentioned anywhere in the contract...instead, there is a link in the contract that you need to go to and read through in order to find this. Months of back and forth and threats of legal action later and I still have to pay an obscene amount of money to no longer use these services. They are unethical and deceptive, as others have said. I would not recommend using their services.
PROSI liked that I could find mentions of my company easily.
CONSArticles were repeated multiple times, so really did not give an accurate representation of the writings.
Gaurav
Online Media, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
1
FUNCTIONALITY
4
Reviewed February 2017
An awesome Social Media Listening tool for Twitter
I have been using Sysomos for almost 2 years and it has never failed to surprise me. The tool is fun to work with Twitter data however it lags when we are looking for Facebook, Blogs, Forums and Instagram mentions. The tool is good for realtime campaign monitoring. Downside: The customer support is not that responsive when you encounter any issue with tool like data lapse etc. Overall it is good product when your prime focus is to monitor Twitter conversations on web.
PROS1. Strong Twitter Monitoring 2. Effective Real Time Tracking
CONS1. Poor customer support 2. Not so good traditional media tracking
Erica
Public Relations and Communications, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
2
FUNCTIONALITY
3
Reviewed August 2022
Customer team is nice, but tool didn't meet our needs
Meltwater is an easy tool to present to a team that doesn't have media monitoring experience. However, when you have a team moving at a fast pace that needs a reliable tool, this doesn't quite meet the mark. There was a lot of extra work our team had to do that the tool should have been able to.
PROSThe integration of media database and monitoring was a plus.
CONSThe platform interface was difficult to interact with. The data was often lacking, both because of the publications missing from the tool as well as the way metrics were presented.
Emily
Used daily for less than 6 months
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed March 2018
Affordable but over hyped and not suitable for a large company
I worked for a large automotive company and moved from NetBase to Sysomos due to cost and ease of use. Sysomos is certainly easy to use and fulfills the basic needs of a small to medium size business - I don't think it's ideal if you have to dive into analytics and provide in depth numbers. If that's the case, Sysomos is not for you.
CONSI found that Sysomos wasn't delivering the analytics that execs were looking for and there was a lot of manual work that went into it. The content planning side of the software seemed promising until I had to use it daily and dealt with glitches of the screen freezing or not being able to scroll up/down. When presenting content to client and using Sysomos, I was embarrassed. Training was not great, there were so many things he missed out on and we found out later on that we were not using the software to it's absolute fullest due to poor training.
Anonymous
51-200 employees
Used less than 6 months
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed April 2018
Good system for long time users, better software is now available for the price
Enhanced view into what real people are saying about a given topic
PROSSysomos has historically been a top choice for major brands -- especially in the early days of social listening. They were an earlier provider of advanced listening software that offered a lot of functionality to help forward thinking brands finally make sense of how social media conversations could help them market better. Even today, they have a wide range of features that, at least partially, integrate together
CONSThey've lost a few steps over the last 3-4 years. Couple a piecemeal corporate history (acquired by PRnewswire, then spun off as an independent operating entity) with an acquisition-based strategy for refreshing their product set and your left with a somewhat integrated grouping of product offerings from messaging to on-demand search to ongoing listening that, in theory, could help you centralize social media operations with a single vendor. In practice, none of their standalone solutions would survive alone in the wild against more agile, innovative competition. Even full-suite users find data consistency challenges continuing to surface alongside a continued requirement to separately log into several distinct solutions
Ryan
Hospital & Health Care, 1,001-5,000 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
Great product that does just about everything for you!
I had it at a previous employer and I needed to get it at my new company as it is that important of a tool to help me stay ahead of what is going on each day in our market.
PROSSuper easy to use; mobile and desk top; can set auto-alerts
CONSThe price is a little high; setting up the searches was fairly tedious but they help you through it.
Vendor Response
Ryan, your recommendation means so much to us and we're so happy to have earned it. Thank you again for taking the time to let us and other professionals know about your positive experience.
Replied November 2020
Enes
Information Technology and Services, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
5
Reviewed June 2022
Meltwater Review
Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free. Fantastic!
CONSThe application is not fast enough and there are delays.
Courtney
Verified reviewer
Entertainment, 1,001-5,000 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
Easy Contact Lists
Great option for press release distribution. I like being able to create targeted media lists and scheduling releases.
PROSI like how easy it is to gather lists of relevant media in my area and field. Depending on who I want to target I am able to modify a list and make sure my release and information is reaching the right group of people.
CONSMy only cons come from the other side of the software. I receive a fair number of releases that aren't relevant to what I cover. It isn't a software error, it is user error with people not knowing how to create their lists.
Deborah
Verified reviewer
Computer Software, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed February 2019
Awesome PR and social media tracking
Used this to track client placements, as well as find contact details for reporters / editors. Easy to navigate, and our team could easily customize the specific dashboards.
CONSDefinitely can need some training to get up and working. We had our account managers come in to train up the team.
Felix Daniel
Verified reviewer
Internet, 2-10 employees
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2023
An essential tool for driving success on social media.
The ability to combine data from different channels is great and getting detailed reports has also been a big plus.
PROSI really like this platform, it's easy to use and it allows me to get valuable information about the performance of my campaigns and better understand my audience.
CONSWell the price can be quite high for some businesses or independent professionals.
Anonymous
2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2022
Meltwater review
Meltwater collects media information for me
CONSI personally haven't had any issues with meltwater
Ana
Verified reviewer
Consumer Electronics, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
FUNCTIONALITY
4
Reviewed August 2022
Great article filtering for PR!
The filtering of relevant articles is unmatched by competitors. Also able to track multiple brands in the same account.
CONSThe report dashboard isn't as intuitive as I would like. There are lot of analytics that can be done but a bit difficult to set up exactly as I wanted the data to present.
Serenity
Management Consulting, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
2
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed October 2019
Affordable, but terrible customer service and sales overpromises/underlivers
Once I signed my contract, it took several weeks to even get a login. The payment terms I had negotiated were also thrown out the window. I like the idea of Meltwater, but I don't like the dishonesty and disorganization of the company nor do I like being deceived - maybe this is why it's so cheap.
PROSMeltwater does the bare minimum of what you need it to do for media monitoring and reporting. The price is pretty low so in budget.
CONSSales and customer service are not high quality
Reason for choosing Meltwater
Price
Anonymous
11-50 employees
Used monthly for less than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2018
Nice platform, not worth the money for my uses
Nice company, cares about their customers- but they have no true success garuntees.
PROSIt was fairly easy to use. I had a few training very light sessions and was able to figure out the rest after that. Also, the account managers are very personable and smart.
CONSThere is no guarantee that their database of writers will pick up your story, no matter how granular you get with your target list. I tried posting multiple articles that were about community service and one writer replied that they "might" look into it further. Even with AM's help, I wasn't able to hook a writer.
Rafe
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2019
Easy and fast to track down journalists, pitch them, and increase the possibility of media coverage
MW delivers better functionality than Cision and also allows me to work faster and more effectively
PROSMW is quick and simple to figure out, and if there's a glitch, their chat feature can address your issue within minutes!
CONSIt would be great if I'd be able to organize and divide long lists of results for targeted journalist searches into shorter sub lists.
Ron
Higher Education, 201-500 employees
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2020
Meltwater Review
Overall, this was a great platform to use to better realize a fully encompassing social strategy: Social Media management, increased responsiveness, better reporting, and the previously mentioned social listening!
PROSThe social listening component of this management platform is top notch, as it allowed for us to search out mentions of our company (good or bad) on social without having been specifically tagged. That's great!
CONSFrankly, the cost was a little on the higher-end for organizations that do not have a lot of extra budget for social media management and analytics.
Reason for choosing Meltwater
Again, I go back to some of the listening components, which were great!