Sprout Social

RATING:

4.4

(578)

About Sprout Social

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more. The solution features a "Smart Inbox," which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using ...

Sprout Social Pricing

It is available across three pricing plans, outlined below: Standard: $89 per user/month (billed annually) or $99 month-to-month Professional: $149 per user/month (billed annually) or $169 month-to-month Advanced: $249 per user/month (billed annually) or $279 month-to-month

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

Sprout Social social performance
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Sprout Social Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for Sprout Social

1 - 5 of 568 Reviews

Ashley

Public Relations and Communications, 1 employee

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed January 2023

Quality software but overpriced for the everyday social media curator

User Profile

Victoria

Verified reviewer

Publishing, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed February 2024

My experience in the social media with Sprout Social.

Sprout Social is the best social media management tool for the benefits of the users. I have experienced benefits after benefits.

PROS

It is valuable to use social media to grow our experiences and skills. I have extracted the best ideas for my career from social media through Sprout Social. Where customer engagement is needed, Sprout Social is the best platform to discuss most this matters. It is generally easy to use. Very affordable with a month of free trial for all.

CONS

This software is amazing. It is easy to understand and implement to. Nothing challenging.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed March 2021

Makes Social Media Management so Easy!

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

PROS

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

CONS

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Reason for choosing Sprout Social

When I trialed HootSuite, the platform seemed more complex than Sprout Social and had less reporting capabilities at the time. I believe HootSuite might be a bit cheaper though

User Profile

☞ Matt

Verified reviewer

Accounting, 2-10 employees

Used daily for less than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed March 2024

Worst decision we have made for a marketing platform

Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us.

PROS

The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price.

CONS

They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month.

Anonymous

1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2019

Great Social Tool to Manager Multiple Brands

For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

PROS

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

CONS

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Reasons for switching to Sprout Social

Hootsuite is great, but not ideal when you need to manage multiple brands. Ended up having way too many feeds to make the platform user friendly. If users find it overwhelming they stop using it. Single inbox for the win.