All Freshmarketer Reviews
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Jake
Verified reviewer
Internet, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed March 2019
Efficient Multi-tool for your Marketing Team
Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own
CONSPrice might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best
Karl Rodrigue
Food & Beverages, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed August 2022
good software but too expensive
it is a good software for the popular service if you have the means
PROSto do marketing my team used freshmarketer because it brings together several applications and functionalities
CONSthe software is very good and complete but the service offered is much too expensive
Vilius
Verified reviewer
Information Technology and Services, 1 employee
OVERALL RATING:
1
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
1
Reviewed October 2020
Conversion rate optimization doesn't work at all, Support is tragically bad
The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.
PROSIt was really widely marketed, you can found something advertised about freshmarketer on the every search query.
CONSThe only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.
Reason for choosing Freshmarketer
Because of features and price
Reasons for switching to Freshmarketer
I thougn that freshmarketer would be alittle bit cheaper and wanted to test out the platform.
Anonymous
2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2018
All-in-one tool for marketers
I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.
PROSAs a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.
CONS1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.
Anonymous
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.
It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions
PROS- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.
CONS- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find
Anonymous
2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
2
VALUE FOR MONEY
3
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed March 2019
Good but imporvement is still needed
Freshmarketer is an excellent tool to provide supreme customer support and testing on your websites. I tried to configured it yet at some point is easy to use, somo functionalities require to have some deep knowledge. It is difficult to decide which plan in terms of data is required.
CONSTechnical knowledge is required to have full access to advanced features.
Juan
Marketing and Advertising, 1,001-5,000 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2018
A better option to know who sees your website.
This software is intuitive, which has turned digital marketing to new experiences in which we focus in another way and point of view on what our customers need and need, simply with an analysis or tests on heat maps.
PROSFreshmarketer offers different tools such as A / B tests included in heat maps to obtain more specific analysis of those who visit your website, in this way we can better understand the behavior of those who visit us.
CONSI think Freshmarketer needs to update certain things to improve the performance of its interface and that each user has a better experience.
Anonymous
51-200 employees
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed May 2019
Insane Insights
You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.
PROSI needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.
CONSIt takes time to set up the first test. Just like everything, there is a learning curve involved.
Anonymous
11-50 employees
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
2
FUNCTIONALITY
3
Reviewed September 2022
Great Marketing Automation Tool
Overall freshmarketer was good in contact management but we were disappointed with email marketing results.
PROSI used freshmarketer along with other marketing automation and email marketing tools to decide upon one tool that we will be using. We used contact management and email marketing features of freshmarketer. Both the features were great. Email marketing had a higher spam rate.
CONSThe spam rate of email marketing was high initially. We tried various ways to stop mails from going to spam but it took lot of time.
Suhayl Del Carmen
Verified reviewer
Internet, 1,001-5,000 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2018
Very good tools for digital media and with A / B tests
It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.
CONSI have nothing against this software, my doubts were quickly addressed when I needed help.