All Freshmarketer Reviews

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User Profile

Jake

Verified reviewer

Internet, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

5

Reviewed March 2019

Efficient Multi-tool for your Marketing Team

PROS

Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

CONS

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

Karl Rodrigue

Food & Beverages, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

2

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed August 2022

good software but too expensive

it is a good software for the popular service if you have the means

PROS

to do marketing my team used freshmarketer because it brings together several applications and functionalities

CONS

the software is very good and complete but the service offered is much too expensive

User Profile

Vilius

Verified reviewer

Information Technology and Services, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed October 2020

Conversion rate optimization doesn't work at all, Support is tragically bad

The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

PROS

It was really widely marketed, you can found something advertised about freshmarketer on the every search query.

CONS

The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.

Reason for choosing Freshmarketer

Because of features and price

Reasons for switching to Freshmarketer

I thougn that freshmarketer would be alittle bit cheaper and wanted to test out the platform.

Anonymous

2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2018

All-in-one tool for marketers

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

PROS

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

CONS

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Anonymous

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

PROS

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.

CONS

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find

Anonymous

2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed March 2019

Good but imporvement is still needed

PROS

Freshmarketer is an excellent tool to provide supreme customer support and testing on your websites. I tried to configured it yet at some point is easy to use, somo functionalities require to have some deep knowledge. It is difficult to decide which plan in terms of data is required.

CONS

Technical knowledge is required to have full access to advanced features.

Juan

Marketing and Advertising, 1,001-5,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2018

A better option to know who sees your website.

This software is intuitive, which has turned digital marketing to new experiences in which we focus in another way and point of view on what our customers need and need, simply with an analysis or tests on heat maps.

PROS

Freshmarketer offers different tools such as A / B tests included in heat maps to obtain more specific analysis of those who visit your website, in this way we can better understand the behavior of those who visit us.

CONS

I think Freshmarketer needs to update certain things to improve the performance of its interface and that each user has a better experience.

Anonymous

51-200 employees

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed May 2019

Insane Insights

You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

PROS

I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.

CONS

It takes time to set up the first test. Just like everything, there is a learning curve involved.

Anonymous

11-50 employees

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed September 2022

Great Marketing Automation Tool

Overall freshmarketer was good in contact management but we were disappointed with email marketing results.

PROS

I used freshmarketer along with other marketing automation and email marketing tools to decide upon one tool that we will be using. We used contact management and email marketing features of freshmarketer. Both the features were great. Email marketing had a higher spam rate.

CONS

The spam rate of email marketing was high initially. We tried various ways to stop mails from going to spam but it took lot of time.

User Profile

Suhayl Del Carmen

Verified reviewer

Internet, 1,001-5,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2018

Very good tools for digital media and with A / B tests

PROS

It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.

CONS

I have nothing against this software, my doubts were quickly addressed when I needed help.

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