All Act-On Reviews

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Andrew

1,001 - 5,000 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed June 2022

Easy to use, but not our top choice

User Profile

Russell

Verified reviewer

Banking, 1,001-5,000 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed November 2018

Act-On's strengths are it's customizability and robust features.

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

PROS

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

CONS

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Vendor Response

Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!

Replied December 2018

Michael (Mike)

Verified reviewer

Computer Software

Used free trial

Review Source: GetApp

OVERALL RATING:

5

Reviewed August 2014

Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On

A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,

PROS

Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.

CONS

Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.

Luke

Law Practice, 11-50 employees

Used daily for more than 2 years

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

3

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed April 2019

Over-promising and under-delivering are key traits of Act-On

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

PROS

The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.

CONS

Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.

User Profile

Layne

Verified reviewer

Publishing, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed July 2018

This is really a marketing tool that has build some features for salespeople

PROS

I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

CONS

It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Vendor Response

Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks!

Replied July 2018

User Profile

Dan

Verified reviewer

Computer Software, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

Quick to Learn, Easy to Use

Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.

PROS

It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.

CONS

I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.

Vendor Response

Hi Dan, Thanks for being an Act-On enthusiast and posting a review! We love your feedback. Cheers, Sarah

Replied July 2019

User Profile

Srinivas

Verified reviewer

Information Technology and Services, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

2

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed October 2019

Needs more improvement in UI and UX

its was an ok use software but not the best. I use hubspot now, try to replicate hubspot acton

PROS

Less expensive, serves the purpose for a while not for long run

CONS

ui and ux is very poor and navigation was not so friendly

Reason for choosing Act-On

less pricing

Reasons for switching to Act-On

user experience is great, and has a CMS to host website

User Profile

Doug

Verified reviewer

Retail, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2018

Act-On is a great platform and partner in educating users on marketing automation best practices

PROS

The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.

CONS

I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.

Vendor Response

Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah

Replied July 2018

User Profile

Samuel

Verified reviewer

Internet, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2017

Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams

We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.

PROS

Act-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.

CONS

It would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.

User Profile

Rachel

Verified reviewer

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2017

Act-On Is A Great Marketing Automation Tool

Act-On is one of the more affordable marketing automation platforms and has great features.

PROS

Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.

CONS

Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.

User Profile

Angie J

Verified reviewer

Information Technology and Services, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2018

Love the Tool

The product just keeps getting better and better.

PROS

The Customer Service Team goes above and beyond.

CONS

There is an expression, "you don't know what you don't know." Act-On has been a great service for my clients for different reasons, but there is nothing that Act-On hasn't been able to solve for my clients. So nothing comes to mind.

Vendor Response

Thanks for the great review, Angie! We love hearing that you're an Act-On enthusiast!

Replied September 2018

Amy

Telecommunications, 51-200 employees

Used daily for more than 2 years

Review Source
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2017

Invaluable Marketing Asset

PROS

Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.

CONS

Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.

Anonymous

51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2019

Act-On for small B2B business

We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.

PROS

Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.

CONS

Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.

Vendor Response

Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement. https://community.act-on.com/home Cheers! Sarah

Replied May 2019

Bryan

Used free trial

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

Reviewed June 2014

Best Cost-Effective Marketing Automation Software

Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients. Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried. Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms. We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring. I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis. If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2018

Very Solid Product for Very Little Money

Our target markets have become much more complicated as we've grown, and ActOn allows us to segment our campaigns to send the right message to the right audience - by geography, vertical, etc.

PROS

Syncing with SFDC is awesome. Easy to use - novices can pick it up quickly. Reporting is quite good and easy to understand. Love the continuous product improvements that are made.

CONS

WYSIWYG can drive you crazy, especially with formatting and fonts and hyperlinks, making it tedious to get the look you want. Lately it has been very slow to load, especially photos/graphics.

Vendor Response

Thanks for posting your review. I agree that it's easy to pick up and hit the ground running especially if you take advantage of the University, the User Community and the awesome Boot Camp trainings. Learn more on the Community here: https://community.act-on.com/home

Replied September 2018

Kerry

Building Materials, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

Very Effective

My experience has been great! We don't have an overly complicated marketing plan and this does everything that we need it to do.

PROS

This software works very well for our company. A lot of people I've chatted with feel it's out of date but for us, it's perfect. It's easy to write and send an email campaign, and even easier to track the results! I also appreciate how easy it is to use with Dynamics CRM and upload .csv files.

CONS

There really isn't anything I don't like about this software. I haven't had a negative experience and it hasn't disappointed me in any way.

Vendor Response

Hi Kerry, Thanks so much for posting your review. We love customer feedback and are so happy you're an Act-On enthusiast! Cheers, Sarah

Replied July 2019

Faisal

Financial Services, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2018

The Best Marketing Automation Tool

Highly recommended, this is the second company in which i have worked for and implemented Act-On. This is my go to marketing automation tool.

PROS

I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.

CONS

The email builder works great but does not live up to my requirements. I wish you could get more advanced with designs.

Vendor Response

Hi Faisal, Thanks so much for posting your review. We are thrilled that you are happy and having a positive experience with Act-On. I would encourage you to check out the Act-On user community at https://community.act-on.com/ It's a great place to share your product requests and suggestions and learn from other marketers.

Replied July 2018

Jessica

Hospitality, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2018

Easy to use

Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.

PROS

Act-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.

CONS

When designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.

Vendor Response

Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful. Happy marketing!

Replied September 2018

Anonymous

201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2018

Great product

Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.

PROS

Good set of features and functions. Good product team and exciting roadmap. Easy to implement.

CONS

Onboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!

Vendor Response

Great to hear your feedback, thank you! Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home Cheers!

Replied September 2018

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2019

Easy to Use Marketing Automation Platform

We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.

PROS

Very easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.

CONS

The interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).

Vendor Response

Thanks so much for sharing your feedback!

Replied May 2019

Alfred

Verified reviewer

Electrical/Electronic Manufacturing, 10,000+ employees

Used daily for less than 2 years

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2019

If уоu wаnt tо hаvе а suссеssful busіnеss, уоu nееd Aсt-On

PROS

I’m а рart оf а sаlеs аnd mаrkеtіng tеаm, аnd wе hіghlу аррrесіаtе thіs sоftwаrе. It hеlрs us соunt еvеrуоnе, whо vіsіts оur wеb раgе, іnсludіng sіgn-іn сustоmеrs аnd аnоnуmоus vіsіtоrs. Nоw wе саn еаsіlу sеt uр аutоmаtеd рrоgrаms, whісh mаkеs оur wоrkflоw sіmрlеr аnd smооthеr. Lаstlу, thе сustоmеr suрроrt іs tеrrіfіс.

CONS

Lіkе аnу рrоduсt, thіs оnе іs not реrfесt. Fоr іnstаnсе, уоu nееd tо gеt fаmіlіаr wіth thіs арр bеfоrе уоu dесіdе tо usе іt. Othеrwіsе, іt іs еаsу tо mаkе mіstаkеs аnd sеt uр wrоng аlgоrіthms. Yоu аlsо nееd tо mоnіtоr thіs арр rеgulаrlу, bесаusе sоmеtіmеs sеttіngs wіll аutоmаtісаllу сhаngе wіthоut рrореr nоtіfісаtіоn.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2018

A repeat customer

Act-On allows us to do some next level segmentation and marketing.

PROS

Act-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.

CONS

Customer service has gone through hiccups of late

Vendor Response

Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home

Replied September 2018

Tom

Used free trial

OVERALL RATING:

4

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2013

We specifically communicate with the C-Suite and particularly with the CEO or President of our clients. It's a relationship-selling process and a one-to-one marketing environment with the most difficult demographics imaginable. We needed a marketing automation platform to track visits to our website from various sources: print campaigns, event follow-up, quarterly articles, etc. Before Act-On we had no software solution. We have an enterprise account. The implementation was extremely easy, and integration with salesforce was not too complicated or messy. We had a lot of data scrubbing to do on our end before things were working correctly. It took about 30 days and Act-On was really helpful. Act-On is very easy to use; it only took us a few days after our initial conference call with the support/training group to send out our first campaign. Customer support is very responsive and thorough. I was having difficulty getting one particular form to do what I wanted it to do, but after a quick chat with our support representative (we have our own dedicated account executive and support person) I was creating landing pages left and right. We can see results in near-real-time! (just hit the refresh button and wala!) It's great to have reports that track everything that our executives can understand and show where marketing is making an impact. It's very difficult to tie in marketing to sales a lot of the time, but we can show where a specific individual landed on our site after a campaign or email, and see what their behavior is. After seeing the pages they landed on, we can issue a request for a follow-up call and direct the sales team to what topics might be of interest to the prospect.

Richard

Verified reviewer

Retail, 2-10 employees

Used daily for less than 2 years

Review Source: GetApp

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed September 2016

Fully Featured Marketing Automation Solution for Right User

ACT-ON is a very powerful marketing automation tool that we decided upon after much research. It allows a great deal of work in segmentation, customer behavior analysis, etc. However, at $600/mo plus the $450 a month for the Salesforce CRM that we used with it, it was too much expense and, as a very small company, we were not able to take advantage of the features. Support is TREMENDOUS with this company and that goes a long way. We're dropping Act-On for now but if we grow to the size of a company that can afford a full-time marketing person and who can devote the time necessary to utilize all the great tools, we would definitely look at them again.

PROS

Great features Support

CONS

Price Contract length term

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2018

Act-On review

PROS

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

CONS

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Vendor Response

Thank you for your feedback. We love hearing from customers.

Replied September 2018

Showing 1 - 25 of 246 Reviews