Marsello

RATING:

4.4

(101)

About Marsello

Your loyalty program, the way you want it. Marsello helps growing brands launch a world-class loyalty and rewards program that works seamlessly in-store and online. Marsello has everything you need to create, retain and grow loyal customers. Design a loyalty program to match your brand, then use Marsello's loyalty program editor to customize everything, from points-earning options to rewards, discounts, VIP tiers, referrals, and more. Marsello plugs into all your POS and Ecommerce channels. By syncing in-store and online transactions, you get powerful insights to personalize your customer experience and marketing. Explore the Marsello platform with a 14-day free trial.

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Marsello Pricing

Marsello offers a 14-day free trial. Paid plans start from $100/month, based on the customer database size and the number of eCommerce/POS sites connected.

Starting price: 

$125.00 per month

Free trial: 

Available

Free version: 

Not Available

Customer loyalty software that works in-store and online
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Marsello Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Marsello

1 - 5 of 101 Reviews

Sierra

Retail, 1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2022

ALL in ONE APP, MUST HAVE APP!

Overall, this is my most use app since ive started this journey back in 2018. Ive managed to use this app for all my marketing. I will continue to use the email marketing campaigne, loyalty points, and enjoying seeing the growth in my report. Apprieciate the work you folks put in to help businesses like mine.

PROS

When i first started with this app, it took a hot minute to figure out where things are. Only because they offer so many options, from loyalty rewards, email marketing, points, and etc. I use all these features to help improve all my marketing stratagies. Definitly my most used app and feature ive came across since.

CONS

Im still trying to figure out all the options this company has to offer. But i did come across a few bumps in the road on this topic. I would like to narrow down a group of emails/locations to certain clients, which i cant do. I also would like to custumize my email with sizing choice in Headline logo, or GIFs.

Shannay

Food Production, 201-500 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed May 2018

Customer Service is appalling. Out of 3 questions in 12 months, I've had 1 answer.

Hopefully more customers passing through the store

PROS

Ability to provide loyalty points to our customers. Has the functionality to do reports on the computer.

CONS

Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

Vendor Response

Hi Shannay, thanks so much for your response. We take your comments extremely seriously, and we're committed to ensuring each and every customer has a positive experience. We've taken your support comments on board, and we're looking to improve this area of our business over the next two months, including hiring more staff to ensure our customers are well looked after. I¿ll be taking a look at past support queries to better understand why it took so long to reply to your support ticket. Yet again, thanks so much for taking the time to submit this review, as we'd love to turn this back into a 10/10! Kind regards, Rory Moss, Marketing Manager

Replied May 2018

Brendon

Pharmaceuticals, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed December 2022

Beware, service support is zero

Very very poor

PROS

This use to be an excellent product, but now it fails constantly, annoys customers and does nothing to enhance our business.Beware the lack of support

CONS

Support is pathetic, the product does no longer work

Reasons for switching to Marsello

Email and loyalty

Walt

Retail, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed May 2022

A great all round marketing tool

Great. Excellent customer support as well. With one on one support when I need it.

PROS

The loyalty programme is great. It also does really well in tying together our bricks and mortar and ecommerce offerings.

CONS

Probably the reporting. Could be more customizable, but still pretty good.

Reason for choosing Marsello

The integration of the loyalty offerings was my primary driver. But I also realized I could stop using MailChimp and get the same, if not better, outcomes. So lots of extras.

Brian

Retail, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2019

Great Promotional Programme

Customers particularly enjoy getting a birthday present.

PROS

It is an easy to use and relatively cheap way of encouraging customers to return.

CONS

Sometimes "customers" walk past our shop and flash their card to gain points without purchasing. When we catch them we often wipe all their points as it is a form of theft.

Vendor Response

Thanks for your feedback Brian. While I totally understand your "cons" section. I'm glad to say we're integrated now with Kounta and working with your sites to rollover to the integrated version which will prevent this :). Rory Moss, GM

Replied March 2019