Simple to use but highly customizable tool

Been using for a long time. Have used many other tools like Unica, Adobe, Siebel in the past - however, this inexpensive tool with its simple interface scores on speed of execution, ease of use & support.

Pros

The Campaign Automation is absolutely easy to use and saves a lot of time. The reporting from the Campaign Tool is truly insightful.

Cons

Mobile Interface will be helpful for reviewing.

A great partnership depends on 3 things: the product, the implementors & their agility for upgrades

Working on loyal customers is a given for any business. Hence one needs the tools to monitor it and take pro-active decisions to ensure that customers remain active, frequent & do not lapse. This is a good system to keep score of everything related to customers as well as your own sales team. However, the strategy still has to come from the business and data analyst and is not provided by the system.

Pros

The success of any software /system implementation depends not just on the software product but also on: a. the knowledge & expertise that Capillary as vendor have on the subject of "Loyalty" that their system is supposed to fulfill. b. the ability to assist the client to implement the best business practices through their system c. easy and convenience of implementation d. the exchange of industry knowledge to benefit all partners. It's very easy to use & accountability can be measured.

Cons

It's too vast in its features. Hence, their services have been broken down into small individual modules. However, this makes it a challenge to get access to everything & hence difficult to operate independently in absence of services from their team or an in-house resource dedicated for it.

Product Review

Pros

Easy to be adopted by the Stores as it is per customized level of their interest.

Cons

Complex system from backend reporting point view

A CRM that works for you

In our category our focus is more on driving multiple visits and thus continuous engagement with all buyers.

Pros

The most important thing is that the software is flexible and thus works at multiple levels for the organisation. At store level and at headquarters for different asks. The ability to manage campaigns and deliver attribution is very important and Capillary has that.

Cons

Cross referencing multiple filters is not possible and requires the Capillary team to step in which is a bit of a letdown. Also would love if they built it to be having a lead management to CRM flow.

Great product to manage the CRM and Loyalty

Great product and a great team behind it

Pros

Ability to perform campaigns with extensive amount of conditions / filters without our employees having access to the customer database. Capillary team will actively follow up and provide suggestions to run more campaigns to achieve the ROI. The system also provides a large number of reports which makes analyzing the trends as well as campaign performance easy

Cons

We have 2 brands that are having different characteristics and we had difficulty to implement the same point scheme that we wanted to implement. I believe this was mainly due to the IDR currency having high values for every transaction. But we managed to do workarounds that achieve what we needed