Emma by Marigold
About Emma by Marigold
Emma by Marigold Pricing
PRO: starting at $89/month for 10,000 contacts PLUS: starting at $369/month for 25,000 contacts ENTERPRISE: starting at $729/month for 75,000 contacts 14 day, no obligation free trial available.
Starting price:
$99.00 per month
Free trial:
Not Available
Free version:
Not Available
Most Helpful Reviews for Emma by Marigold
1 - 5 of 83 Reviews
Jordan
Retail, 11 - 50 employees
Used less than 2 years
OVERALL RATING:
3
Reviewed June 2022
Not a huge fan for entry level work
Anonymous
1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2019
Great ESP for Enterprise Level
Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.
PROSI currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.
CONSThe only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.
Reason for choosing Emma by Marigold
Price, ease of use, features and the way multiple sub accounts are handled within the system.
Reasons for switching to Emma by Marigold
MailChimp kept flagging our emails that were double and tripled checked, ran through multiple spam filters and opt ins and threatened to shut down our account. We have 100's of thousands of subscribers and are very detailed when it comes to list health and management.
Trevor
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2023
Emma Gets It Done
If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests.
PROSThe thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way.
CONSWe don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma.
Reasons for switching to Emma by Marigold
We needed more from our ESP. Constant Contact just wasn't doing enough for us, and we found that Emma checked all of the boxes.
Joseph
Automotive, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2024
Emma by Marigold Has Been Dependable
Emma by Marigold is a must have tool that makes email marketing smooth. Emma by Marigold is so amazing.
CONSNo issues with Emma by Marigold. Emma by Marigold has been great.
Ben
Higher Education, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed September 2020
Decent Platform, but Beware the Extra Fees
Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract.
PROSEmma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.
CONSThere were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money.
Reason for choosing Emma by Marigold
At the time, I believe it was the confidence instilled by our day-to-day contact and the customer service experience. It provided the confidence that this was the right decision for the company.
Reasons for switching to Emma by Marigold
While I was not part of the initial decision-making to switch, I believe it was made in the name of accruing a platform in which an API could be built out so that the email management platform would speak to our personnel database, making information management easier.