While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign. A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

Limited Templates. Static Content Elements (can't customize).

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it.

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

In my overall experience Moengage is an excellent tool to engage customers through various types of campaigns and also analyze data regarding how those campaigns are performing. Although MoEngage does fall a little short when it comes to personaliztion.

In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time.

One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails.

Very Happy with the tool and service

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

We felt MoEngage is priced little high compared to others in the market

Implementation were smooth, team is super supportive, understanding of business

Easy to implement, intuitive and customisable

MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives

The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications.

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities. The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

I think the reporting is something they have to improve

It has been a great overall experience with I am using almost each and every feature everyday

1. Easy to use2. Good customer support3. Features are good and they have a high accuracy

1. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered

Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.

The database structure and lack of readability of names was difficult to get used to.

Push notifications and analytics is good

Delivery rate is low. Issues not fixed fast enough

MoEngage is currently used for all customers and merchant communications and managing CRM

The tool has a lot of customisations and helps you define customer segments

The tool requires some basic coding skills to set up initial campaigns

- easy to send out communication - segmentation

- UX part of the site can be improved and at times it is slow

User Interface. Moengage is easy to use and onboards user swiftly.

Time required for integrating the product.

Ease of Use and an Interactive dashboard

Slow in times of high traffic and demand

The segmentation and analytics provided by moengage is something I like the most. It helped me reduce uninstalls and target users in a personalized way

Server problems and hourly analysis not available

Segmentation, Good Filters, catalog manage, Recent views are more informatic.

Campaign template is not user friendly. Pls make it more user friendly.

Robust Segmentation Omni-channel Execution Dynamic Product Sets

Delivery Rate can be better. Analytics can be better.

The team has been very helpful nad have given quick support whenever needed. They also notified of any abrupt data changes and have been helping us with our growth.

Better performance expected from push amp. Looking forward to push amp plus.