About AdButler

AdButler is an ad server solution designed to help businesses manage, target and track advertisements in multiple formats. Agencies can add logos and Secure Sockets Layer (SSL) domains to customize the platform according to brand requirements. AdButler allows publishers to target advertisements to specific audiences based on keywords and geographic location. Administrators can monitor performance using real-time reporting capabilities. It supports various advertisement formats such as images, videos, HTML and more. Additionally, it offers template creation tools for professionals to deliver native advertisements for websites and applications. AdButler facilitates integration with various third-party systems such as LoopMe, PubNative, Smaato, Aerserv, Consumable and Ta...
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AdButler dashboard

AdButler User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 49 reviews

User Profile

Jeff

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2020

Best Ad Server Solution On The Market Plus Excellent Customer Service

I have tried several Ad serving plugins and programs over the years but when I began using AdButler about 3 years ago I quit looking. This was the perfect solution for several clients of mine.

Pros

AdButler has so many features that make this software special such as: organizing ads based on the publishers and advertisers, account statistics, variety of ad types including video, impressions and click metrics, special publisher login to manage various accounts and pricing, and brand customization for the dashboard. I highly recommend AdButler.

Cons

If you are not a regular user of AdButler from an admin standpoint you will likely need to revisit their tutorials. It's not difficult as much as it is powerful and you need to remember the process for adding and managing ads.

Reasons for choosing AdButler

It is a very robust program that has all the bells and whistles you would want. The others I have tried were lightweights compared to AdButler.

Reasons for switching to AdButler

The features of AdButler is second to none. I wanted a robust program for tracking, collecting payment, and monitoring ads.

Response from SparkLIT Networks

Thanks for your review and nice words Jeff. We are glad we are able to help you and your customers

Replied December 2020

Anthony

Company size: 11-50 employees

Industry: Publishing

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

December 2020

The support makes all the difference

First and foremost, the AdButler staff are incredibly helpful. Even during evaluation they were always willing to take our enquiries and offer guidance wherever possible. And then during implementation, and ongoing, they go above and beyond to help with the issues that crop up for new users. Amazing!

Pros

Great user interface and controls. Easy for all skill levels to use. Good platform features to suit most use cases. Support delivery on both web and email.

Cons

There are a few bug bears like having to add a click macro to third-party & HTML5 code (our ads are supplied by clients and we haven't had those coding skills in-house.) Also, some add ons could be argued should be part of a standard plan in this era (e.g. geo-targeting, enhanced analytics like viewability.)

Reasons for choosing AdButler

Ultimately it was the ease of use plus the amazing support from the AdButler team during the whole process which gave us confidence to apply and adapt to the new platform.

Reasons for switching to AdButler

They were decommissioning product.

Response from SparkLIT Networks

Hi Anthony. Thanks for your review and feedback. We are glad we can be of assistance.

Replied December 2020

Anonymous

Company size: 5,001-10,000 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

April 2022

interesting ad tracking

The beverage company where I work promotes testing campaigns and this software has allowed us to monitor them enriched because it is also suitable for other personnel in the company to give their vision of everything inside.

Pros

Because of the ease of access, advertisers and frequency can switch over smoothly, ensuring that the advertising budget is distributed equally among all participants. Advertisers are pleased with how their ad appears in the system and how quickly and efficiently things load. Thanks for everything you've done for me over the years.

Cons

Campaigns can be set up using a separate link for additional users in our organization in some cases. I don't want them to have to log in through a separate link.

Nick

Company size: 2-10 employees

Industry: Publishing

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

February 2020

Easy to use, packed with functionality

We deliver over a million as impressions per month with this service, a mix of Paid and in house ads. It's certainly up to the task, reliable and easy to use.

Pros

Professional level as delivery system that is easy to use, but gives you everything you need; serves all types of adA from static to third party tags to VAST. The features we use most are scheduling, controlled delivery rare and geotargetting. A solid service that we have used for many years.

Cons

Can be a bit clunky but improves every year.

Reasons for choosing AdButler

Ease of use

ORLA

Company size: 2-10 employees

Industry: Entertainment

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

January 2021

The right product for us

Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the initial setup. They listen to ideas and feedback and when they are the right fit, they implement. I like working with companies like Ad Butler that understand that software is always evolving and that having conversations with clients really helps.

Pros

We tried a few different ad systems before we found Ad Butler. Being able to self manage advertisers and keep content relevant to our site is really important to us. Ad Butler has worked with us every step of the way, always willing to have a call, go over feedback and make updates at a consistent pace.

Cons

Sometimes the workflow isn't obvious or easy to navigate but that is part of the feedback loop that we have with Ad Butler and the dedicated support really makes a difference.

Reasons for switching to AdButler

Before, we had no control over the ads that were being shown and, because we have an desktop app based product, some ad partners refused to work with us. Now we have full control over who can use our ad system and we can implement it to suit our product.

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