# Best Demand Side Platform (DSP) Software - 2026 Reviews & Pricing > Find the best Demand Side Platform (DSP) Software for your organization. Compare top Demand Side Platform (DSP) Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/demand-side-platform --- [Home](https://www.softwareadvice.com/) / Demand Side Platform (DSP) Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Demand Side Platform (DSP) Software of 2026 Updated June 9, 2026 Written by [Baljeet Kaur](https://www.softwareadvice.com/resources/author/bkaur/) Senior Market Research Specialist Edited by [Rina Rai](https://www.softwareadvice.com/resources/author/rina-rai/) Senior Editor On this page 1. Buyers Guide 2. Related Software Filter products 36 results ### Compare Products Showing 1 - 25 of 36 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Genius Monkey](https://www.softwareadvice.com/marketing/genius-monkey-profile/) With Genius Monkey you can be confident that our genius marketing scientists will help your company evolve into a company of tom...[Read more about Genius Monkey](https://www.softwareadvice.com/marketing/genius-monkey-profile/) **5.0** ([12 reviews](https://www.softwareadvice.com/marketing/genius-monkey-profile/reviews/)) Free trial Free version Integrations Integrations Google Analytics 360 Amazon S3 +8 more +7 more +6 more [Zeeto](https://www.softwareadvice.com/product/524448-Zeeto/) Zeeto is a lead generation platform designed to assist advertisers and publishers in connecting with audiences effectively. It o...[Read more about Zeeto](https://www.softwareadvice.com/product/524448-Zeeto/) **5.0** ([8 reviews](https://www.softwareadvice.com/product/524448-Zeeto/#reviews)) Free trial Free version [NT Programmatic Platform](https://www.softwareadvice.com/ad-server/nt-programmatic-platform-profile/) NT Technology is a programmatic platform for executing brand-driven campaigns across banners, video (pre-roll, mid-roll, out-str...[Read more about NT Programmatic Platform](https://www.softwareadvice.com/ad-server/nt-programmatic-platform-profile/) **4.8** ([11 reviews](https://www.softwareadvice.com/ad-server/nt-programmatic-platform-profile/#reviews)) Free trial Free version [Scibids](https://www.softwareadvice.com/artificial-intelligence/scibids-profile/) Scibids is a cloud-based programmatic advertising solution designed to help businesses streamline campaign analysis and optimiza...[Read more about Scibids](https://www.softwareadvice.com/artificial-intelligence/scibids-profile/) **4.7** ([20 reviews](https://www.softwareadvice.com/artificial-intelligence/scibids-profile/reviews/)) Free trial Free version Integrations Integrations theTradeDesk +0 more +0 more +0 more [OrbitSoft Ad Server](https://www.softwareadvice.com/ad-server/orbitsoft-ad-server-profile/) With over 20 years of software technology experience, Digital Ad Systems has created a wide range of advertising solutions. Digi...[Read more about OrbitSoft Ad Server](https://www.softwareadvice.com/ad-server/orbitsoft-ad-server-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/ad-server/orbitsoft-ad-server-profile/#reviews)) Free trial Free version [displ](https://www.softwareadvice.com/marketing/displayforce-profile/) DISPL is an AI-enabled digital signage platform that helps businesses with in-store performance marketing. It allows organizatio...[Read more about displ](https://www.softwareadvice.com/marketing/displayforce-profile/) **5.0** ([2 reviews](https://www.softwareadvice.com/marketing/displayforce-profile/#reviews)) Free trial Free version [MediaMath](https://www.softwareadvice.com/data-management/mediamath-profile/) MediaMath is a cloud-based solution that helps businesses manage operations related to marketing, audience segmentation, digital...[Read more about MediaMath](https://www.softwareadvice.com/data-management/mediamath-profile/) **4.6** ([11 reviews](https://www.softwareadvice.com/data-management/mediamath-profile/reviews/)) Free trial Free version [Amobee](https://www.softwareadvice.com/marketing/amobee-profile/) Amobee is a cloud-based data management platform (DMP) designed to help broadcasters, agencies and brands discover, plan, activa...[Read more about Amobee](https://www.softwareadvice.com/marketing/amobee-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/marketing/amobee-profile/#reviews)) Free trial Free version Integrations Integrations Instagram Meta for Business +2 more +1 more +0 more [Readpeak](https://www.softwareadvice.com/marketing/readpeak-profile/) Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers...[Read more about Readpeak](https://www.softwareadvice.com/marketing/readpeak-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/marketing/readpeak-profile/#reviews)) Free trial Free version [Simpli.fi](https://www.softwareadvice.com/marketing-attribution/simpli-fi-profile/) Simpli.fi is a cloud-based digital advertising solution that helps marketing agencies streamline and manage programmatic adverti...[Read more about Simpli.fi](https://www.softwareadvice.com/marketing-attribution/simpli-fi-profile/) **5.0** ([1 reviews](https://www.softwareadvice.com/marketing-attribution/simpli-fi-profile/#reviews)) Free trial Free version [Mortar](https://www.softwareadvice.com/demand-side-platform/mortar-profile/) Tired of wasting time and money on ineffective marketing campaigns? Always second-guessing which offers are best for your custom...[Read more about Mortar](https://www.softwareadvice.com/demand-side-platform/mortar-profile/) **4.6** ([5 reviews](https://www.softwareadvice.com/demand-side-platform/mortar-profile/#reviews)) Free trial Free version [AdRoll ABM](https://www.softwareadvice.com/lead-nurturing/rollworks-profile/) At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most co...[Read more about AdRoll ABM](https://www.softwareadvice.com/lead-nurturing/rollworks-profile/) **4.5** ([28 reviews](https://www.softwareadvice.com/lead-nurturing/rollworks-profile/reviews/)) Free trial Free version Integrations Integrations Salesforce Sales Cloud HubSpot Marketing Hub +2 more +1 more +0 more [AdButler](https://www.softwareadvice.com/ad-server/adbutler-profile/) AdButler is an ad server solution designed to help businesses manage, target and track advertisements in multiple formats. Agenc...[Read more about AdButler](https://www.softwareadvice.com/ad-server/adbutler-profile/) **4.5** ([49 reviews](https://www.softwareadvice.com/ad-server/adbutler-profile/#reviews)) Free trial Free version Integrations Integrations Stripe +0 more +0 more +0 more [Adobe Advertising Cloud](https://www.softwareadvice.com/display-advertising/adobe-advertising-cloud-profile/) Adobe Advertising Cloud is a programmatic advertising solution, which helps businesses plan, purchase, measure and optimize adve...[Read more about Adobe Advertising Cloud](https://www.softwareadvice.com/display-advertising/adobe-advertising-cloud-profile/) **4.5** ([6 reviews](https://www.softwareadvice.com/display-advertising/adobe-advertising-cloud-profile/#reviews)) Free trial Free version Integrations Integrations Adobe Creative Cloud Adobe Analytics +1 more +0 more +0 more [StackAdapt](https://www.softwareadvice.com/display-advertising/stackadapt-profile/) StackAdapt is a display advertising platform, which helps businesses in healthcare, finance, retail and other industries create,...[Read more about StackAdapt](https://www.softwareadvice.com/display-advertising/stackadapt-profile/) **4.3** ([3 reviews](https://www.softwareadvice.com/display-advertising/stackadapt-profile/#reviews)) Free trial Free version Integrations Integrations Google Data Studio TapClicks +1 more +0 more +0 more [Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/) Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands...[Read more about Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/) **4.5** ([29 reviews](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/)) Free trial Free version Google Marketing Platform's Best Rated Features 4.78Real-Time Data See All Google Marketing Platform's Worst Rated Features 4.11Campaign Planning See All [theTradeDesk](https://www.softwareadvice.com/display-advertising/thetradedesk-profile/) theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement managemen...[Read more about theTradeDesk](https://www.softwareadvice.com/display-advertising/thetradedesk-profile/) **4.4** ([15 reviews](https://www.softwareadvice.com/display-advertising/thetradedesk-profile/reviews/)) Free trial Free version [ZoomInfo Marketing](https://www.softwareadvice.com/marketing/zoominfo-marketingos-profile/) ZoomInfo MarketingOS is a demand side platform (DSP) and buyer intent solution that helps businesses streamline processes relate...[Read more about ZoomInfo Marketing](https://www.softwareadvice.com/marketing/zoominfo-marketingos-profile/) **4.3** ([4 reviews](https://www.softwareadvice.com/marketing/zoominfo-marketingos-profile/#reviews)) Free trial Free version Integrations Integrations HubSpot CRM +0 more +0 more +0 more [SmartyAds DSP](https://www.softwareadvice.com/marketing/smartyads-dsp-profile/) SmartyAds DSP is a cloud-based demand-side platform, which helps advertising agencies manage ad purchases and run targeted campa...[Read more about SmartyAds DSP](https://www.softwareadvice.com/marketing/smartyads-dsp-profile/) **4.3** ([7 reviews](https://www.softwareadvice.com/marketing/smartyads-dsp-profile/reviews/)) Free trial Free version [Demandbase One](https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/) The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence,...[Read more about Demandbase One](https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/) **4.4** ([17 reviews](https://www.softwareadvice.com/marketing/demandbase-abm-platform-profile/reviews/)) Free trial Free version Integrations Integrations Slack WordPress +25 more +24 more +23 more [AdCritter](https://www.softwareadvice.com/demand-side-platform/adcritter-profile/) AdCritter is a cloud-based marketing solution that helps small to large enterprises manage programmatic advertising through targ...[Read more about AdCritter](https://www.softwareadvice.com/demand-side-platform/adcritter-profile/) **3.5** ([2 reviews](https://www.softwareadvice.com/demand-side-platform/adcritter-profile/#reviews)) Free trial Free version [Amazon DSP](https://www.softwareadvice.com/ad-server/amazon-dsp-profile/) Amazon DSP is a demand-side platform designed to help advertising agencies purchase video and audio ads and display them across ...[Read more about Amazon DSP](https://www.softwareadvice.com/ad-server/amazon-dsp-profile/) **3.7** ([3 reviews](https://www.softwareadvice.com/ad-server/amazon-dsp-profile/#reviews)) Free trial Free version [Connexity Shopping Ad Platform](https://www.softwareadvice.com/demand-side-platform/connexity-shopping-ad-platform-profile/) Connexity is a shopping ad management platform that enables organizations to optimize and manage shopping advertisement campaign...[Read more about Connexity Shopping Ad Platform](https://www.softwareadvice.com/demand-side-platform/connexity-shopping-ad-platform-profile/) **2.0** ([1 reviews](https://www.softwareadvice.com/demand-side-platform/connexity-shopping-ad-platform-profile/#reviews)) Free trial Free version [GO Digital](https://www.softwareadvice.com/demand-side-platform/go-digital-profile/) CIENCE GO Digital is any marketer's best friend. The solution comes complete with all the data you need to build custom audience...[Read more about GO Digital](https://www.softwareadvice.com/demand-side-platform/go-digital-profile/) **1.0** ([1 reviews](https://www.softwareadvice.com/demand-side-platform/go-digital-profile/#reviews)) Free trial Free version [Choozle](https://www.softwareadvice.com/ad-server/choozle-profile/) Choozle is a cloud-based digital marketing and advertising software which helps advertisers, marketers and publishers with a uni...[Read more about Choozle](https://www.softwareadvice.com/ad-server/choozle-profile/) **3.8** ([10 reviews](https://www.softwareadvice.com/ad-server/choozle-profile/#reviews)) Free trial Free version 1 [2](https://www.softwareadvice.com/demand-side-platform/?page=2) The digital advertising field is growing continuously, and with advances in advertising technology, demand side platforms (DSPs) are becoming popular among advertising businesses. A demand side platform is a software solution advertisers use to purchase online ad space from digital marketplaces or digital advertising exchanges where publishers post readily available ad inventory slots. With features such as programmatic advertising, DSP software allows advertisers to automate the process of buying ads across bidding networks. DSPs are primarily managed by advertising agencies or in-house marketing teams that are proficient in real-time advertising. In this buyers guide, we’ll cover the basics of DSP software so you can make an informed software purchase for your business. Here’s what we'll cover: - [What is a demand side platform?](#Whatisademandsideplatform) - [Common features of a demand side platform](#Commonfeaturesofademandsideplatform) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of a demand side platform](#Benefitsofademandsideplatform) - [Key considerations](#Keyconsiderations) ## What is a demand side platform? A demand side platform is a software solution advertising companies use to buy online ad space from an ad exchange or directory where publishers list available inventory. DSP tools allow media buyers to participate in auctions and offer data tools to make the most effective use of bidding and targeting options. Modern DSPs can not only connect advertisers to ad exchanges but also enable cross-channel media buying for platforms such as Facebook, Instagram, LinkedIn, and Google Search. They can also combine cross-channel ad campaigns into a single user interface. _Campaign manager in_ [Amazon DSP](https://www.softwareadvice.com/ad-server/amazon-dsp-profile/) _(_[Source](https://www.softwareadvice.com/ad-server/amazon-dsp-profile/)_)_ ## Common features of a demand side platform Most DSP software products have the following features in common: **Audience targeting** Identify your target audience based on specific criteria, and customize your marketing efforts to gain their attention. **Campaign management** Plan, track, and execute all the elements of a marketing initiative to complete a specific goal such as business promotion or a product launch. **Ad inventory management** Manage your advertising inventory, including the amount of ad space and number of ads available for sale. The more the ad inventory, the more publishers can sell. **Analytics/ROI tracking** Monitor conversion rates and analyze the effectiveness and profitability of your purchased ads. **Bidding strategies** Automate the process of bidding on online ad inventories from various publishers. You can bid on social media ads, search ads, and mobile ads, among others. **Budget management** Plan the budget for running marketing campaigns, purchasing ad space, and bidding on publishers’ inventories, among others. **Customer segmentation** Segment customers or target audiences based on common characteristics such as gender, interests, buying habits, and demographics. **AI/machine learning** Use intelligent automation via AI/machine learning to continuously monitor publishers’ inventories for placing bids and purchasing ad space in real time. ## What type of buyer are you? Most DSP software buyers belong to one of the following categories: - **Marketing departments:** These buyers include in-house marketing teams that need highly specialized applications to create and run advertising campaigns for their target audiences. Marketing departments should look for demand side platforms that allow them to track ad effectiveness in terms of viewability, impressions, clicks, and ad spend. - **Advertising agencies:** These buyers include ad agencies that advertise on behalf of their customers. They help customers design the advertising strategy, choose an effective audience, and resolve any performance issues that may arise. The demand side ad platform they select should have a reporting module to offer regular cost and performance evaluation to their customers. ## Benefits of a demand side platform Implementing a DSP solution has various benefits, including: - **Task automation:** DSP software automates the various processes involved in ascertaining ads, such as downloading reports, copying and pasting inventory data, and retargeting audiences. By doing so, it helps streamline day-to-day optimization processes. Such tools also assist in evaluating which traffic sources (direct, referral, or search) are performing the best. - **Improved targeting:** The audience targeting feature of DSP software allows you to target a specific type of audience based on criteria such as the device used, demographics, buying habits, and geotargeting. These criteria, combined with [data management platforms](https://www.softwareadvice.com/data-management-platforms/), then assist in effective end-user product targeting. - **Better brand integrity:** DSP software allows ad buyers to choose the source of impressions and refuse any content that may harm their brand’s image. When setting ad targets, the software lets a media buyer reject certain websites, decide the placement of ads online, and choose what not to advertise, among other options, to help ensure better brand integrity. ## Key considerations: Here are a few key considerations to keep in mind when purchasing DSP software: - **Integration:** Evaluate your advertising requirements to understand which software features your team needs. Some DSP tools integrate with only local publishers, while others partner with global ad exchanges. Also, ensure the software supports multiple ad formats, including social media ads, pop ads, push ads, search ads, and redirects. - **Customer support:** Even in the most user-friendly DSP tools, it’s not uncommon to face some technical difficulty. If you don’t have a trained IT team to handle issues that may arise while using the software, be sure to evaluate the training and support services the vendor offers, before making an actual investment. The support options may include 24/7 live chat, online case submissions, webinars, or in-person training. **_Note:_** _The application selected in this guide is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been taken from sources believed to be reliable at the time of publication._ ### Related Demand Side Platform (DSP) Software - [Ad Server Software](https://www.softwareadvice.com/ad-server/) - [Advertising Agency Software](https://www.softwareadvice.com/advertising-agency/) - [PPC Software](https://www.softwareadvice.com/marketing/ppc-comparison/) - [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/)