The only solution that offers 24 months of historical data. Relatively easy to create market segments.

Sales estimates for variant ASINs aren't always that accurate. It'd be great if there were 36 months of historical data vs. 24.

Great customer service and they listen to questions and feedback openly. The Cobalt team has provided Excel and Power BI templates to help analyze segments more easily. More infrastructure updates have gone live recently which continues to improve the data quality. Looking forward to seeing how the design team transforms the UI in the near future.

I use the market insights feature the most because it has estimated revenue and units sold data about millions of products on Amazon. It is helpful for understanding market share and new market entrants over the last 24 months. Creating a segment with predetermined products and brands is easy and the data typically generates within 15-30 minutes. The data can be exported to Excel which is helpful for creating customized visualizations in other applications.

I prefer to use the export data feature because the UI is slow and not user friendly, specifically when trying to analyze a brand's products at a granular level. Sometimes the accuracy of the data is questionable because of how the algorithm logic groups products together. It can be challenging to build a high-level segment because title keywords and categories parameters can only filter the data so much. 36 months of data would be helpful for analyzing pre-COVID trends.

Overall I've had a good experience. My experience has varied - I was extremely happy with my initial customer success rep but less happy with another. There were times when data seemed totally right, but then changes happened and that changed. It ebbs and flows.

I love the capabilities of the software. It is incredibly helpful to size up opportunities on Amazon and better help our consulting clients by understanding the landscape. Cobalt has a ton of features that are great for that.

I have had issues with data and building segments. Often times it is obvious that some of the data is totally off, or things break when downloading the data, or I make updates to a segment and then they don't actually get implemented until I make a totally segment...etc.

overall we spent a lot of time looking for solutions and found Jungle Scout to be the more reliable and accurate of all, although there are times when the data isn't as accurate as we would like

Ease of use and breadth of data captured

Accuracy of underlying data could still be improved at times

Overall my experience with Jungle Scout Cobalt has been great and a game-changer for our marketing and brand management department. I use this software almost every day and the amount of data provided is just amazing.

My most used feature is the market insights tool. This feature lets our team know-how are clients are compared to competitors and if there's room to grow a brand or if there is something we need to improve upon. Everything from a high level view of the overall market size and revenue to the detailed view of ASIN trends and keyword bids. This software has been a game changer when it comes to growing our department. The amount of data that is available with just a few clicks is priceless and has brought great value to our team when doing market research, audits, optimization, essential day to day duties and more.

When building segments I would like to see improvement on the filters, specifically being able to filter by subcategories. Currently when I'm filtering sometimes a subcategory doesn't fit into the segment I'm trying to build. Especially when working with "broader" terms and markets being able to filter out subcategories in bulk would be very helpful. Also if there was a cleaner way to organize the keyword list instead of tabs or having to search that would be helpful. Otherwise, I have no other features that I dislike.

We use this in our sales process to identify and align market share with prospects. The customer service and support that Cobalt provides have made a huge positive impact on how we receive the products and our overall view of the company.

Market Share data and graphs that accompany that.

Higher-resolution graphs that can be exported (but you all are solving this with Power BI integration and training), we also have had bad data come from duplicate asin issues

Assess market opportunities

Ease of creating custom segments, two years of weekly or monthly historical data for segment, product title and other ASIN level details.

Cannot save segment definitions without having to keep the segment "live" (i.e., if I delete the segment, I also lose how I created the segment). The "Segment Info" tab in the excel download does not contain enough information to recreate a segment.

Overall experience with the product has been good and we have found the features to provide meaningful data. However, we have been met with what I would call product limitations which have caused us to have some trepidation in sharing the data with our clients.

Best feature is the product insights and ASIN tracker. For our use, this tool provides a ton of value in competitor research we can provide clients, or to help us understand changes that may impact our product or sales

Seeing inconsistencies from what we see in Amazon analytics and in data provided in market insights and segment manager, specifically with the split in revenue for 1p and 3p sellers.

very pleased with the service so far

Keywords search volume and ranking, and competitors are very handy tools

The time it takes to scout a new segment can be a bit long

Easy and straightforward.

Easily compiling top selling products with specific queries on

The brand segments are inflated as they assume an equal spread of demand across variants which skews proper reporting of your brand vs competition.

We've been using this software for about 6 months now and so far my experience has been great. Our team is constantly learning new tools within the software to help us be more efficient within our day-to-day. This tool has helped us provide great insight to brands about industry trends YoY and helps create trust between us and our clients.

This tool is great for market research, especially when pitching to new or existing clients. The segment builder tool helps us show clients how there products are performing within their industry and helps us plan for budgets moving forward. The overall software provides us with the information we need to make recommendations to brands in regards to new product launches and budget.

The software is great, but just like any other software, it can be glitchy at times. When I create a segment and I'm in the editing and filtering stage of building the segment, sometimes it takes a few tries for the filters to take in the segment. It would also be nice to be able to sort by subcategories when we are sorting through non-relevant ASINs that appear in the segment list.

I think the function for building segments and categories for amazon brands is exactly what I want.

I wish there was international compatibility. I also find that when using keywords for products, it would be good if there was a way to narrow down criteria earlier. Many times there are so many completely irrelevant products brought in.

Segment manager and keyword scout are the most useful for me. These tools are much more accurate than anything else I've used (i.e. Helium10 tools or merchant words).

There are a lot of bugs, especially in segment manager. Segments take very long to load and product variations on the same listing (that are clearly visible on Amazon) are often not listed with the same products in segment manager.

keyword search, review reminders. iJS needs more functionality to support future sales like review reminders.

Supplier database. Couldn't find a single supplier provided by JS on Alibaba.

Jungle Scout has been very helpful in solving client challenges and bringing new clarity into the category landscape and how we stack up against competitors. It's also been helpful in showing prospective clients the opportunity on Amazon.

Jungle Scout was easy to set up and train the team on using. We've been able to provide clients with more insights than ever before and help show the overall Amazon opportunity for brands and how they stack up.

Often times we struggle to cut down the number of ASINs. We wish there was an easier way to search by Amazon Category specifically.

Most valuable feature: Market Sizing / Data

Would like to be able to categorise the different market segments easier

Very pleasant experience with Cobalt. Gave enough information to make decisions.

The ability to track our competitors and their product sales.

Did not have seller information in regards to 3P Sellers

Good insights. Building segments and intuitive visuals

UI is very laggy. Only certain features exist on UI only. Some data quality issues, such as number of reviews going up and down (it should be typically on an increasing trend)