Mergado helps me to do feed management efficiently. As a PPC specialist I use it to create and optimize product feeds for Google Merchant Center, Zbozi.cz (Sklik) and to create dynamic remarketing feeds for non-retailers & DSA feeds for Google Ads.

It is very easy to use and in case you need an assistance, their support reponds usually the same day. I like its market with add-ons. I personally use Feed Image Editor which is great for PPC advertising. It allows you to edit product images in bulk. I also appreciate their constant work on adding new features and organizing free workshops to learn to use it efficiently.

I would appreciate more add-ons useful for PPC advertising, right now they are mostly oriented for price comparison shopping, but if I think about it, I can't think of any PPC features missing in Mergado.

I definitely recommend this app for marketers and e-shops. It saves you lot of money and helps you to fix your data very fast.

It takes you some time to understand functions and workflow of Mergado app but then it's very powerful tool for editing XML feeds for many services and platforms. It costs literally few bucks and helps you solve many problems with data feeds. You don't need to call (and pay) developers and you can change data by yourself. Very fast, very easily. It offers also many premium apps for automatic bidding, data import and some analytic tools and it is all fully integrated into Mergado. We recommend this tool to many customers.

It's not easy to understand this software from the beginning so it takes you some time to study. But it depends, if you are experienced user of this kind of apps, it's not so complicated.

I Sas really surprised when i have started to USD this program. It was easy and powerfull program.

I think everything is ok. Easy for using

Everything works responsibly. During 3 years of using Mergado, we had only once a technical problem. Luckily, I managed to reach the technical support and in a few hours the problem was solved.

What I like the most, that anything can be realized. You can work with every base data. Further you can applicate different conditions and action data.

If you use many products, the price is a bit high.

With Mergad we are able to modify feeds to better optimize campaigns in PPC advertising systems. Very often we use it to adjust parameters for new ad systems or to set up custom labels e.g. in terms of margin etc.

Mergado is very easy to use. I really like editing the feed for each ad system without having to contact it specialists. The cost of using it is commensurate with the benefits this app brings.

Sometimes there is a longer support response time, but this is by no means essential.

What I like most about Mergado is its complexity and endless possibilities of use. If I remember correctly, we managed to solve every problem in the feed thanks to this platform.

Here it is quite complicated. The only thing I can think of is that it is not easy to use at first. However, the Mergado team regularly organizes free trainings where they explain everything clearly and simply.

We work with Mergado daily or weekly. We have one master feed which we alter and export as mutliple new feeds. The ability to do any needed changes or new exports swiftly and without any programming is the main benefit of this tool.

Works reliably, which is the greatest benefit. The UI is easy to use and comprehend, how it works. Mergado also has a store, which offers some useful add-ons, which allow you to do even more automated work with your feeds.

The technical support is very good in terms of knowledge, however there were cases, where I would appreciate swifter resolution of a problem.

The complexity. I always got the required results on output. I also appreciate very helpful support.

Sometimes I find it too complicated, I miss an educational materials, tutorials or livechat support.

Mergado is helping us with optimization of our feeds for different price comparison tools for more than 2 years now. Tool itself saved us a lot of time and money, so we can concentrate on improving different areas of our business. Thank you, Mergado :)

lot of features, great localization, quite simple interface

need some knowledge in the beginning or learn how to setup everything. But support is very helpful.

Great solution for e-commerce.

We use Mergado for couple of years and we feel like there is not better solution for feed-connection than Mergado. It is simple to use and also they offer great support and webinars.

There is no problem we ever had with Mergado.

I am very happy to use the Mergado, it is helping me every day to manage my client´s xml feeds and eshops.

easy usability, many good functions, I can create more xml feeds from 1 input xml feed, great customer support and events for marketers

some of their apps are more expansive and have low trial period

With this tool we have very complex ads on many czech servers (heureka.cz, zbozi.cz...), Google Shopping, Seznam shopping etc.

With Mergado we can very comfortable set up our campaign on servers like Heureka.cz, Zbozi.cz and set up Google Ads and FB ecommerce. The tool is very intuitive and with great support (forum, manualls, chat support).

For first look it can be difficult, but in 10 minutes you can work with it very well.

I've tried countless tools in 3 years and none has been as sophisticated and advanced as Mergado. I definitely recommend it.

Probably the best tool on the market. A very nice price and an active community make Mergado a must have for all marketers and online shops.

The time to generate a report and apply rules can take up to tens of minutes depending on the size of the feed.

Indispensable tool for e-shops if you work with product XML feeds regulary to boost performance of any product feed based campaign . Overall great product that desires more attention internationally.

Ability to make bulk changes in product feeds in intuitive way and very fast. Saves money on programmer modifications of XML feed. A wide range of feed converters. Easy to learn & use.

More frequent short-term tool outages which forces you to put off work until later. But in general there's not much to complain about

I use Mergado mainly for e-shops that do not have a technical background, but also for marketing optimization.

Mergado enables excellent optimization of product data for all marketing channels. It is suitable for both beginners and advanced. I really appreciate the great technical support in a situation where I can't handle anything.

I don't think Mergado has major disadvantages. It can be difficult for beginners, but they have really great technical support and training to help with the use of Mergado.

That I can set everything up myself and don't need a developer

We like the instrument and have no reservations

easy to use

perfect export for heureka, google, glami...a lot of useful modules

I have no problem using mergado, everything works great

Mergado has saved us a lot of time and money. We don't have to develop a special feed for each service working with product XML feeds. Mergado does the feed adjustments and conversions reliably and it is very easy to configure.

Mergado is very easy to implement and use. It provides lots of features for editing, adjusting and converting XML product feeds.

UI could have a fresher look. :) But overall, I'm very happy with Mergado.

I use Mergado for feed optimization for Google, Facebook and Seznam. For some clients, Mergado is literally a lifebuoy.

All you need is 1 export from the eshop and for everything else is Mergado here. Easy to use with good ratio price / performance.

Sometimes it is a little bit slow but not very often.

I'm using Mergado for editing product feeds of my clients. It's realy fast and simple and has a lot of feed formats.

Automatic rules, easy feed editing, good support Speed and flexibility

Sometimes there are unexpected errors in mql query

Quite easy to use, very powerful tool for catalog/feed management. A lot of useful examples on the blog.

Mergado is the ideal tool for everything I need

Easy to use and very powerful tool. The universal solution that works with all kinds of feeds or if you need to transform your data fast and easily.

I can't think of anything important. Perhaps only the user interface could be more modern.

When we started using Mergado it was a bit difficult to organize and connect with more people manually. and with Mergado we start to dispose the time to improve our service instead of advertising us.

Mergado has a lot of tools that can help you to check and upgrade your effectiveness in the market with many filters as sync data, promotions, multichannel marketing and email marketing. The multifunctional marketing by apps makes diversity when offering your service. The intuitive platform facilitates the user experience to connect all the apps and utilities.

I dont like the filters, because they don't have enough categories to set up our product

easy use, straightforward solution for lot of advertising platforms

limiting through count of items which on the other hand is understandable

It's a really powerful and inexpensive tool to manage your multi-channel e-commerce business. You can customize and even fix your source feed for many big platforms.

It might be a bit hard to use for a beginner with no experience particularly if you don't have a Mergado specialist on your team.