Customer.io

RATING:

4.7

(77)

About Customer.io

Customer.io is the customer engagement platform that enables marketers to build their most sophisticated automated messaging campaigns. Leverage your real-time behavioral data to create personalized and relevant messages that engage and retain your customers. Send emails, push notifications, SMS, in-app messages, and more through an intuitive and powerful visual building experience. Built for scale, Customer.io is used by over 5,300 companies, sending over 17 billion messages per year. Founded in 2012, Customer.io is a globally distributed, remote-first company.

Customer.io Pricing

Customer.io offers the following business plans:

Starting price: 

$100.00 per month

Free trial: 

Available

Free version: 

Not Available

See account performance at a glance from the Dashboard view
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Customer.io Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Customer.io

1 - 5 of 77 Reviews

User Profile

Joana

Verified reviewer

Computer Software, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

Complete feature-set and excellent support

PROS

Even though at first it might have a longer learning curve (because there are several functionalities we can make use of), I think it compensates having the ability to create complex workflows for email campaigns: there are several functionalities available, and we're always able to create the flows we ideate. I particularly like the “draft” option to test campaigns I've just set up and made live and that we're able to integrate with other data platforms, that enrich our trigger and filter capabilities.Excellent customer support. Even though we're not on the Premium plan, any of the queries we submit are answered within 24 hours and have detailed explanations or workarounds for the issues presented.They also have interesting webinars from time to time, with quite specific topics and tips.

CONS

Unfortunately, we're unable to move a contact manually within a workflow; which is particularly important for exceptional cases that we might want to override the rules because of a human or sync error. Another feature I'd like to have (but also seems to be missing from most similar tools), is the ability to have custom reports – though I wouldn't need this very often, thus it's not a dealbreaker at this point.The pricing is somewhat expensive, and we're not able to temporarily downgrade the plan (if by any chance our business has a seasonality).

Reason for choosing Customer.io

Customer.io had more functionalities and/or better deliverability rate than GetResponse, Sender, Omnisend and Drip. It had also much better support than Sendgrid. It was less expensive than Salesmanago, Mailchimp and ActiveCampaign, though these options seemed also very complete and with excellent support. Mailjet was close when taking the final decision, as it also served well our needs and would be cheaper; that would be most likely our plan B. Finally, Intercom was also considered, but we ended up discarding the option as there was no specific email marketing plan. The functionality is available, but ends up not having a competitive price at all.

Kar Wing

Electrical/Electronic Manufacturing, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2023

Smooth experience

Extremely positive

PROS

The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship.

CONS

It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations

Reasons for switching to Customer.io

CIO does everything we need, integrates better with our tech stack, and has a much better user experience.

User Profile

Shilpa

Verified reviewer

Internet, 10,000+ employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed September 2019

Email automation tool

I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space.

PROS

I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed.

CONS

It requires a dedicated developer which might not always be possible. There should be a few automated codes.

Anonymous

51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2019

A very useful tool for non-developer, tech-savvy marketers

I've tried many marketing automation tools and this hits the spot in terms of what a tech-savvy non-developer can do. There's a fine line between an eye-candy platform that scores low on customization and a fully fledged tool that requires constant support from a developer. Customer.io walks that line gracefully, allowing me to control onboarding and loyalty processes and much more.

PROS

I like that I have yet to hit its limitations. Usually if a feature isn't readily available, the platform is open enough for me to find a workaround that gets the job done. Kudos for customer support, a real win! :)

CONS

It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes. The learning curve was a bit steep. Except for the quite useful knowledge base and great customer support, I would have enjoyed some video tutorials/onboarding experience.

Reasons for switching to Customer.io

Not enough customization available, more focused on the design than the workflow.

Anonymous

11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2022

Awesome marketing platform!

It's great and does everything we need it to!

PROS

The automations are the best part of the software. We can easily create any type of campaign and manipulate it for our needs.

CONS

It would be cool if we could just duplicate a workspace entirely with all the segments and campaigns instead of recreating everything. Another thing that would be cool is being able to do a dynamic wait. Or have a queue type of system built-in for webhooks.

Reason for choosing Customer.io

It auto-populated the customer attributes when we linked up Segment. It also had better logic control.