Drip

RATING:

4.42

(174)

About Drip

Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites. Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard. In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, th...

Drip Pricing

Pricing is based on the size of your list. Consult Drip's website for specific pricing options.

Starting price: 

$39.00 per month

Free trial: 

Available

Free version: 

Not Available

Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
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Drip Reviews

Overall Rating

4.42

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Drip

1 - 5 of 171 Reviews

User Profile

Mark

Verified reviewer

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2017

Drip is the best email/marketing automation software on the planet! I know as I have tested them all

Drip integrates with just about everything and it is pretty easy to use. The future of marketing from your website is "website personalization" which will create a unique experience for each and every person. Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience. Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded. The days of one size fits all marketing have come and gone. With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

PROS

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform. Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized. I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required) Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see: - which ones are hot (Drip can send an email to your sales team so they make contact), - which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message), - and which ones are just tire kickers. No sense running paid ads to tire kickers, right? You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed) I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results. If you are considering email & marketing automation automation software for your business, take a good look at Drip. They have a certification program, so you might want to check out graduates to lend you a hand if needed.

Anonymous

11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed August 2020

A good ecommerce email system, but not without some flaws

Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

PROS

Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

CONS

The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

Reason for choosing Drip

The demo was really good.

Reasons for switching to Drip

Wanted better ecommerce automation capabilities.

User Profile

Steve

Verified reviewer

Information Technology and Services, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

5

Reviewed June 2020

Difficult to use - Extremely slow and poor customer service - Dubious pricing model

Very, very disappointing. I've tried several automated email marketing platforms platforms before Drip and had high hopes for Drip when we made the move over with one of our top client sites. I was actually genuinely excited to implement this system. In retrospect I wish I had stayed with my previous platforms. Even after several months of spending hours and hours reading support articles, raising numerous support tickets, waiting for unacceptably long delays for a response each time, we are still trying to get a basic setup implemented. This is the most frustrated or disappointed I think I have ever been with a technology provider, and I've used a lot of them over the years.

PROS

Very powerful system and integrates easily with Shopify.

CONS

Drip's pricing model is and system design is geared around charging you for people who are "active" in their system even if they are unsubscribed from email marketing and you can't legally email market to them. So you end up with an ever growing list in Drip that you are paying for, but not able to market to. You can implement rules/automations to overcome this, however it is extremely complicated to do and their system will reactivate previously deactivated people when a new orders comes back in from Shopify. So you end up with a tangled web of rules and automations just trying to maintain a reasonable list size of customers who you can actually market to. I don't know, but maybe they have designed their system to be unnecessarily complicated to maximise their revenue by charging for people you can't market to? Support is extremely slow and generally only half answers questions. There seems to be absolutely no regard for customer satisfaction or any assistance to actually onboard customer adequately. I won't be referringing any other client sot use Drip.

Christian

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2022

Essential tool for those doing Email Marketing

My colleague and I use it to run email marketing campaigns for our clients.

PROS

My favorite feature of Drip is its powerful automation capabilities. It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences. This has revolutionized the way we work.

CONS

Nothing, everything works as expected for us and we're definitely enjoying every feature.

Vendor Response

Hi Christian I am very glad to hear that you enjoy Drip! Great to hear that you use our features so well. Best regards, Sebastian from Drip

Replied December 2022

User Profile

Paola

Verified reviewer

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2018

Great support team -- but too much need for it!

PROS

One of my favourite things about drip is the email segmentation tools and tagging. These let me make sure my audience is always on point. Customer support is great, however due to some delays and workflow issues I found myself having the need for them a bit more than I think I should have. To the customer service that is friendly, competent, quick, receptive, and unfailingly helpful (and I've put them to use numerous times with complicated questions) To my ability to step into specific user accounts to fix things simply and quickly at their request.. Drip is uniformly wonderful. You might not know it yet, but THIS is the email service you've been looking for.

CONS

The refreshing of the automations seems like it is not instant, so whenever I am setting something up, and doing tests, there has been some confusion as to whether it is working or not. So sometimes I have to go live with a special list just to test the automation steps which is not very convenient.

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