--- title: "Drip Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Drip. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Drip is a good fit for you!" source_url: "https://www.softwareadvice.com/email-marketing/drip-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / [Drip](https://www.softwareadvice.com/marketing/drip-profile/) / Drip Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/drip-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/drip-profile/alternatives/) # Drip User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 188 ### Secondary ratings - Ease of use: 4.1/5 - Customer support: 4.2/5 - Value for money: 4.1/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 109 reviews (58%) - 4 stars: 62 reviews (33%) - 3 stars: 7 reviews (4%) - 2 stars: 5 reviews (3%) - 1 star: 5 reviews (3%) ### Most mentioned pros - When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns - It's easy to load up and send an email quickly and tagging and automations are simple to set up. - Drip is robust and has good ecommerce tracking via Shopify ### Most mentioned cons - The A/B testing currently doesn't let you test multiple email subject lines simultaneously. - At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. - Few advanced features like recording sales owners are missing along with advanced formula fields. ## Drip customer reviews Showing reviews 1-25 of 188 (page 1). ### Email marketing - Overall rating: 5/5 - Reviewer: Elias W. - Verified reviewer: Yes - Industry: Architecture & Planning - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It improved the success of the display of the campaigns having a success in that they are opened and of interest #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns #### Cons I have no bad experiences to tell, everything has been correct with good operation --- ### Drip: Moving our Email Strategy - Overall rating: 4/5 - Reviewer: Sasha T. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 10000+ employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. #### Cons We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. #### Reasons for switching to Drip The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities. --- ### Used to Love Drip - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Executive Office - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM. #### Cons I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field. --- ### ok, but looks like it has no UI updates or improvements in the last 2 years - Overall rating: 4/5 - Reviewer: Lucas T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros reliable, good segmentations and data processing possibilities. #### Cons too expensive, UI not so good, constantly slow. #### Reasons for switching to Drip at the time I needed a more reliable tool and it was the right decision #### Vendor response Hi Lucas I'm glad you've had two good years with Drip and find it very reliable. The UI is a focus area for us. Most find it really good. But we are always open to hearing constructive feedback from customers - thank you for that, Lucas. I wish you Happy Holidays. Best regards, Sebastian from Drip. Replied December 2022 --- ### A big jump forward in my business! - Overall rating: 5/5 - Reviewer: Steven H. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip. #### Cons It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there. #### Reasons for switching to Drip I needed something more as my email list grew. --- ### Drip is for drips! - Overall rating: 2/5 - Reviewer: Ray W. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day. Sadly, Drip is totally underwhelming and getting involved was a big mistake. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features #### Cons 1. The product is glitchy with lots of bugs and definitely NOT ready for market. 2. The 'error please refresh' message is constantly appearing 3. After copying and pasting or trying to set up a hyperlink, the site often freezes 4. I can only set one hyperlink per email 5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle 6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions. #### Reasons for choosing Drip Our head of Dev did some research and thought Drip was a better product. He now realizes it aint! #### Reasons for switching to Drip We wanted more features --- ### Drip automates our email flows - Overall rating: 5/5 - Reviewer: Brian B. - Verified reviewer: Yes - Industry: Hospitality - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Slow start due to steep learning curve, but very capable and advanced once mastered. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do. #### Cons There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software. #### Reasons for switching to Drip More marketing automation features with Drip. --- ### A serious contender as an ecommerce CRM - Overall rating: 5/5 - Reviewer: Carlos M. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for less than 6 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading. #### Cons The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website. #### Reasons for choosing Drip Because it is the best option in it's niche. #### Reasons for switching to Drip Because we needed something related to E-Commerce and not just email-driven. --- ### Drip was too hard to use - Overall rating: 3/5 - Reviewer: Shauna A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Saw great reviews for Drip so got it set up for a client. After about 3 months, no one on the team wanted to use it anymore. The dashboard isn't the most intuitive and setting up automations was a clunky experience at best. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Functionality: 2/5 #### Pros Good deliverability. Emails easy to customize. #### Cons The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software. #### Reasons for switching to Drip Wanted a more comprehensive solution with better deliverability. --- ### Best email marketing automation software I've used...and I've used A LOT! - Overall rating: 5/5 - Reviewer: Steve P. - Verified reviewer: Yes - Product usage: Used daily for less than 2 years - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power. #### Cons Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things! #### Vendor response Hi Steve, Everyone here at Drip appreciates the time you took to write us a review! Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding. Thanks again, Sam from Drip Replied August 2018 --- ### Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Furniture - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating. #### Cons The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me. #### Vendor response Hi there, Thank you so much for taking the time to write us a review. I wanted to let you know of the changes to our email editor since your review. We now offer a Visual Builder which is a really awesome way to showcase what you¿re offering through the power of pictures without messing with any code. Simply point and click to add images, buttons, columns, and more. It¿s a whole new way to brand your emails, showcase your products, and sell more stuff! Thanks again, Sam from Drip Replied August 2018 --- ### Drip has the most powerful automation to grow your bussiness - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered Drip is excellent platform for E-commerce business. We can create landing pages, email templates , sign up forms, workflows all at one place. We can start using drip from $19 per month. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Drip automation and Workflows are best in the industry. We can download and select pre-built workflows from their library and can edit before going live. We can select any pre-built email template from their library or we can use drag and drop feature to create responsive email templates. The drag and drop feature for creating Email template is excellent. #### Cons The support team takes more time to solve your issue. Drip pricing goes upto $1500 per month. User interface is outdated must be redesign. --- ### Best In Email Automation - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Drip helped our company get good cart abandonment and welcome series in place in an easy way. The tracking and integration with Shopify was very easy. And we are already generating sales with drip in the first week. We are ready to start tagging and segmentation and will report back on another review when that is completed. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Hi I am currently setting up Drip and have had about 1 week with it and can give my initial 2 cents. I really like how many things you can do if you are willing to put in time and some effort. The integration is easy with many shopping carts and other apps, and the segmentation is very advanced. It is how these segmentation work together with the Email workflows helps make it easy to craft automated emails at every step of buying process. From ecommerce cart abandonment to sending one off emails , to sending out win back campaigns everything seems like it is possible with Drip. The email editor is easy to use and the templates give you enough to get going. I imagine more people use regular html emails with Drip. #### Cons Drip is a tool and it is how you utilise that tool is what you will get out if it. Drip does not hold your hand and offers everything you need for a successful email marketing but what is there in terms of the editor is fairly basic. It gets the job done but I wish for a more robust features like bringing in product by name into the emails. --- ### Excellent for tracking easy, one-off emails and campaigns - Overall rating: 5/5 - Reviewer: Wells A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used other for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our overall experience has been excellent. We were really pleased with the extremely high open rate of our latest Broadcast Emails. In was no hassle to upload dozens of new emails and get a message out in a hurry. We also like the integration with our CRM and with LeadPages.net. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Drip has a feature called Broadcast Emails that allow you to easily compose a single email, filter the people you want to send to using tags, preview the email, send it and track the responses. We use that to send our customers quick announcements about changes in their subscription products and for reminders about upcoming events. Broadcast Emails are a great way to get started. Then you can graduate to campaigns that use a series of emails with powerful branching, follow-up and CRM integration features. #### Cons In our last email, the image we used looked fine in a web-based email app but was stretched in PC-based email app. I haven't followed up yet with support, but based on past experience with support, they'll have a good answer. Once you have lists of more than 5,000, Drip becomes a lot more costly than some competitors, but if you get even a slight sales edge, it is worth the difference. --- ### The best email marketing tool that I have used - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Product usage: Used daily for less than 12 months - Reviewed: November 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am able to automate lead magnet delivery sequences, do drip campaigns, and do broadcast emails in one place. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The best thing about Drip is the power it gives you. It takes a little bit of technical expertise, but between the tags, custom fields, and their powerful visual workflow builder you can build automated drip campaigns that maintain a personal, relevant touch. #### Cons It is difficult to bring in your own custom HTML responsive email templates without being a programming expert. #### Vendor response Hi there, The Drip team thanks you for taking time to write us a review! I wanted to let you know we have just launched our Visual Builder, which dramatically reduces how much manual labor you need to make your designed email dreams a reality. Simply point and click to add images, buttons, columns, and more so you can create engaging visual content without touching code. No programming expert needed! Thanks again, Sam from Drip Replied August 2018 --- ### Actually enjoyable to use - Overall rating: 4/5 - Reviewer: Nic L. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I make money using Drip. They’ve made it easy to use for almost all functions and the feature set is great. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I can get what I want to get done ... fast. The user interface just makes good sense to me. #### Cons You can’t tag people who have opened emails or clicked. You have down filter them, download a CSV file and then tag them as you reimport them. Turns a 5 min job into a 45 min job. You can’t turn broadcast emails into campaign emails ... unless you use their new visual email editor ... which is OK but still very clunky. To get an email template for the plain text editor, you have to import an html file that you create with 3rd party software. --- ### Happy with Drip! - Overall rating: 5/5 - Reviewer: Marijn P. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overal expereince is great! Like I said: its way better to usse than mailchimp, so we are very satisfied with the many feautures and options. Last page you asked us if we would recommend to a friend; We already did! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The many options it has! It works way better than mailchimp, so for that reason Drip is our favorite to work with. #### Cons Sometimes its not clear what the differnce is between a campaign or a workflow. It would be nice to have a guide for new users. When we have new interns we always have to explain what the differences are because the internet doesn't really outlines the benefits of both. --- ### Drip: Best overall e-mail automation platform for mid-range businesses and marketers - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good stuff, remarkably helped my business automate transactional emails and grow. It just works. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Drip is an excellent mid-grade option for marketing automation. Here's the long and short of it: Most people think they need fancy all-in-one automation solutions that include web, shopping carts, etc. But those needs are all better served by better platforms. Drip does one thing and one thing well: E-mail. This is where you really need proper automation. And the Javascript snippets allow you to properly integrate with everything else. Unless you're scaling up to the Hubspot level, Drip is your best bet for email and marketing automation. #### Cons The tracking links Drip uses to track user behavior have the nasty side effect of triggering virus software on some people's email programs, not even allowing them to go through links. This is a major software flaw and should be addressed. --- ### My sales team LOVES this software! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, our sales have gone up, our client engagement is high, and our team actually likes using the software - it's been a win/win/win/win/win from the beginning! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros My sales team absolutely loves this software! Setting up email campaigns and keeping in touch with clients has never been easier for them. Before, it was a daunting task and seemed to take weeks just to initiate a simple campaign, but with Drip, it was done in a matter of hours. The system is intuitive and has increased our client engagement significantly. #### Cons There's nothing to dislike. The team loves using it, and our clients are interacting with us more than ever! I can't find a downside. --- ### The best alternative when building your own stack - Overall rating: 4/5 - Reviewer: Gustaf H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Does everything you want without delay. Extremely easy to setup with zapier to connect with the rest of your stack. Customer Success is also always helpful – I truly recommend this service. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ease of use, ease of set up, has all the functions you need without getting too complicated. Works as intented every time. Setting up a next meeting. #### Cons Dashboard isn't very useful and the total lack of conversion source distribution. Direct integration with google analytics would add a lot of value. --- ### Email marketing software focused on what really matters - Overall rating: 5/5 - Reviewer: Lauren P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros (1) Dynamic content for easy personalization (2) Drag + drop workflows that are really easy to use (3) Text-based emails for stellar delivery #### Cons Honestly, not much! I LOVE Drip and recommend it to every client it's right for. --- ### Drip - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Chemicals - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It's quick and easy to use, and there are some powerful features. Customer service has generally been good. #### Cons I'm a little concerned that since their buyout from leadpages they will focus solely on squeezing every last dollar out of customers and quality will drop and/or prices will go up. The price jump from 5000 subscribers to 5001 is pretty steep. --- ### Good tool if you understand the tech behind automation tools - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Its ok for a first step automation when showing of a pilot project or similar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Its cheap, and easy to start up your first automation pilot. #### Cons The support is bad, I have cases that still not solved. Thats also why i named my review its good that you know the tech behind MA tools, before jumping in. I dont trust help from support. --- ### Drip powerful CRM with advance automation features - Overall rating: 4/5 - Reviewer: Nitya K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Drip has best in class user interface. Using drag and drop features we can creates beautiful and responsive email templates. When comes to automation part, It has pre built workflows in their library. This tool is best for creating small sales funnels for engagement and customer retention. We can track user activities and trigger event-based automation. The support team provides training how to use this tool. #### Cons Pricing seems overvalue. Once the workflow is live we cannot make changes. Limited Integration with other tools. --- ### Great And Easy To Use ESP - Overall rating: 4/5 - Reviewer: Troy P. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros The design and interface is beautiful and very easy to use. I can imagine that even people completely new to email marketing would figure it out very easily. Great email builder tool. Easy to integrate. #### Cons Our primary issue was with the magento integration and it only pulling in some of our customer data. Ex: It would show that we had just over 10k customers, which is a fraction of the real number. When we switched to Klaviyo it displayed correctly. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/drip-profile/reviews/?page=2) --- Drip Reviews, Pros and Cons - 2026 Software Advice