MailerLite software


157 reviews(4.5/5)
157 reviews(4.5/5)

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis.

Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 

Supported Operating System(s):
Web browser (OS agnostic)

157 Reviews of MailerLite

Showing 1 - 20 of 157

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  • Verified Reviewer

    Number of employees: 2-10 employees

    September 2018

    I love Mailerlite

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Overall Im happy with ML and would recommend it to everyone currently using MailChimp or other newsletter tool. Give it a try!

    Pros

    - Ease of use
    - Simplicity
    - Focus on primary functions
    - Great user experience
    - Fair pricing model

    Cons

    - Sending email more than 1000 subs is paid, I would move the paid solution for 2k and more subs
    - Implementation to Wordpress didnt work as expected

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • September 2018

    Awesome Customer Service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love the commitment to service. Customer support is helpful and prioritizes my questions. I appreciate customer service as an entrepreneur. I've recommended Mailerlite to my clients and will continue to do so. If you are a small business owner and you're looking to grow your email list and send your customers quality emails without having to be "techy-" I would suggest mailerlite.

    Cons

    I don't have any complaints. They've exceeded my expectations so far as I am a new customer. The interface is easy to use and clean.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Adeleke from DSP Tech Solutions

    Number of employees: 2-10 employees

    September 2018

    Advanced Email Marketing Simplified

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Overall: As a digital marketing agency. It is easy to integrate MailerLite account with my WordPress Websites by using the available WordPress plugin. Sales automations is made easy without any technical experience required. The Ease-Of-Use of MailerLite has increased my email list and also guarantees successful delivery of email campaigns to the intended recipients.

    Pros

    Mailerlite provides a complete email marketing solution.

    What makes it unique from others is its EASE OF USE.

    The intuitive and user-friendly interface makes it easy to design beautiful and highly converting landing pages and pop-up forms.

    Their dashboard makes it easy to manage subscribers.

    The price is flexible and affordable relatively compared to the value gotten from the service.

    Cons

    As simple and easy Mailerlite is, the least thing I liked about Mailerlite is the fact that I find it difficult to get new accounts approved even though all requirements are met verifying with a custom email account.

    And the support team doesn't have any tangible reason to backup their claims.

    As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1 employee

    August 2018

    Lite and easy to use

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Super easy to use, excellent content editor, very light and mostly reliable. They had issues with deliverability but resolved them relatively quickly. Reports are insightful and helpful.

    Cons

    Could be a bit more streamlined when it comes to text editing. Time zones are not very accurate for my subscribers, placing most of them into my own time zone which kind of defeats the purpose of time zone delivery.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Andrius from ViaCorex

    Number of employees: 2-10 employees

    August 2018

    This is a really good application but there is some Cons

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love that using Mailerlite it is effortless, minimalistic design so I can find what I need very fast without any help of support team.

    Cons

    Okay... Maybe I became a registered user at a wrong time, but using Mailer Lite, I had a lot of issues. One of the biggest was that my emails were going into my customer's Spam boxes because Mailer Lite had terrible settings and all users had this issue. I believe it is fixed.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Verified Reviewer

    Number of employees: 1 employee

    August 2018

    Decent CRM

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    MailerLite does all the things you need a CRM to do, but it did have some buggy things that got a little frustrating when trying to quickly create a campaign. For some reason, certain commands wouldn't register, and I'd have to refresh the page and start over to make things work. That's really my only complaint, and price-wise, it's pretty hard to beat, so it's still worth a look for anyone searching for a new CRM solution.

    Pros

    I like that their pricing is much more reasonable that a lot of the other CRMs out there.

    Cons

    There were buggy things when setting up campaigns that were kind of annoying. For example, sometimes trying to change the text wouldn't register or images would upload funny.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Daniel from Web Biz Networks

    Number of employees: 2-10 employees

    August 2018

    Poor Email Servers

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Don't waste your money on these guys if you are trying to switch from Constant Contact or another reputable email service.

    Pros

    Their interface is easy to use and they will respond to your questions quickly.

    Cons

    We tried switching from Constant Contact to this company with nothing but issues. We've never had an issue with CC but wanted to give these guys a try since they are less expensive. DO NOT make this same mistake. They don't have as good of servers and after 1 week of terrible service, they wouldn't issue us a credit for the amount of time we couldn't use due to their low delivery rates. I'm not trying to get something for free but when I get sold by them on their ability to deliver and they don't I would expect some kind of refund. I would not recommend using this company.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Joe from American School of Natural Health

    Specialty: Education

    Number of employees: 11-50 employees

    August 2018

    Review of MailerLite

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Don't even bother... unless you are a spammer.

    Pros

    Easy to use and setup. Great FREE 1000 client plan. Very feature packed and does allow for automated mailings.

    Cons

    Because it's free to use for up to 1000 email recipients, it is a hub for spammers galore. Blacklisted for most email servers. Even mail to your clients will get blacklisted depending on their email services. AND to top it off, does NOT have a captcha or recaptcha option for subscription services.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Verified Reviewer

    Number of employees: 2-10 employees

    August 2018

    MailerLite: Best Budget Option

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Overall, I'm happy with the product at the low price point. If you need more features, I'd consider MailChimp instead though.

    Pros

    Ever used MailChimp? Then you pretty much know how to use MailerLite. It's essentially the same thing, minus just a few things. It's clearly the best budget option at a fraction the cost of MailChimp.

    Cons

    It doesn't integrate with a lot of other services, such as RaffleCopter, which can be frustrating. I also had an issue recently with emails getting sent to spam.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • ANDREA from Breastfeeding Confidential

    Number of employees: 1 employee

    August 2018

    Great For Beginners on a Budget

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I needed an email service for Landing Pages and subscribers and it is a great free option.

    Pros

    It is free for the first 1000 subscribers and there is quite a lot you can do with it.

    Cons

    Some things are just hard to figure out. It gets better with practice. You need a good tutorial though.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • yaa from king yaa

    August 2018

    Still figuring it out but I like

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I was able to put a link to start collecting emails on my new website.

    Pros

    I needed to quickly add an email sign up call to action on my new website and mailerlite was highly recommended. I was able to quickly integrate onto my wordpress site.

    Cons

    I can't say what I like least yet as I haven't had opportunity to fool around with it enough yet. But I'll keep you posted.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Ari Eko from SME-Institute.ID

    July 2018

    easy to use and have marketing automation

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    it is mailchimp no 1 alternative that we can be used

    Pros

    Mailerlite have many integration and also have integration with zapier that i like the most.
    easy to use
    have generous trial packaged

    Cons

    they do good service no negative from my side, if they offer discount in blackfriday, it will be happy announcement for us.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Christina from Empire Property Management

    Number of employees: 2-10 employees

    July 2018

    Easy to Use and Affordable

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We are able to market our services with ease, setting the process on automation.

    Pros

    I hardly know where to start. The automation is amazing, but so is the layout options. I love the drag and drop, but I'm not sure if it is better than the signup forms. Hard to decide.

    Cons

    I would like it if you could put a video on their landing pages, but oh well. It is a feature that would be nice, but you can work around not having it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Jake from J.Z. Foster

    Number of employees: 1 employee

    July 2018

    Mailerlite has been great and very easy to use. I have had NO problems so far!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have built a successful mailing list and maintain a great relationship with my audience.

    Pros

    The ease of which I can build emails and maintain my mailing list. I haven't had any issues setting up automation months in advance and everything has been absolutely simple.

    Cons

    There was a small learning curve to get through in the beginning. While I have some experience with mailing lists, I had some trouble explaining it to my friends that were learning it. But overall, I do believe it IS the easiest mailing list I have seen.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Nancy from N. E. Henderson Books

    July 2018

    I love this product. It's my go-to for building a list for my brand.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The pro far outweigh any cons. Their site is super easy to use. They have the best interface I've seen and used.

    Cons

    Price is a little expensive when you are just starting out or you're a small business.
    They need an app. I swear they used to have one and it was good.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Meg from Life Health HQ

    July 2018

    Beta Product With Tech Issues - Shouldn't Be For Sale

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Affordable

    Pros

    The UI is nice and relatively easy to use compared to others. The support usually responds within a few hours and do try to help.

    Cons

    So many tech issues - Mailer Lite is a terrible product - avoid at all costs! They've made insane mistakes with my email campaigns. 1) they'll accept your payment to their leveled up tiers, but you need to MANUALLY contact them before you can actually send more emails - who does that? 2) They didn't update my subject lines as they appeared in the software, and instead were sending out my emails with non-sense subject lines. SO many issues with this product, it should be in beta, not be sold as a working piece of software. Their tech mistakes have cost me thousands in revenue.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Charmaine from Wok & Skillet

    July 2018

    Very intuitive and user-friendly.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Mailerlite is so easy to use and extremely intuitive. I was able to get my mailing list transferred very easily and get everything set up very quickly. I was even inspired to create a few opt-in forms and email sequence through the Automation feature.
    The dashboard is fantastic - the reporting gives me a really good overview and insight on how my readers are responding to my emails. When looking at my list, I can easily how each subscriber is engaging with my emails.
    I've had to reach out to their support team a few times to ask for some help in getting some of these set up. They were knowledgeable and super responsive - each time, they got back to me within minutes!

    Cons

    They have some nice templates set up but I wish there was a little bit more flexibility in customizing some of the forms and popups. I set up a sidebar widget but haven't been able to figure out how to add a small image in there.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Wendy from DMI (Digital Management, Inc.)

    Number of employees: 1,001-5,000 employees

    July 2018

    Great free email automation tool for small biz or those just starting out with no or small list

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I'm saving per year over my old email marketing software, and I get the same if not more functionality.

    Pros

    It's very easy to create forms, subscriber lists, and automation sequences. Also, unlike some other email platforms, is that one subscriber is counted as only one subscriber, regardless of how many lists he may belong to. Other platforms count the same person as a separate subscriber for each separate list they belong to. And of course I love that it's free for the first 1000 people on your list. This is a real plus for new businesses who are just starting out and don't have an income stream yet.

    Cons

    You can't customize your forms as granularly as I'd like to. For example, you can't upload your own fonts and the available fonts are limited. Also you can't add custom CSS to your pages.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Fonda from FondaClayton.com

    July 2018

    Clean platform, intuitive dare I say fun?

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The customer service aims to help you understand what you are doing and why you are doing it. There is ease in sending a weekly newsletter to my list, just as there is ease in setting up autoresponders for a funnel.

    Cons

    Every marketer says you have to have a list, so I have tried quite a few programs to deliver content and grow my list...this has never felt like fun to me because the other platforms are clunky and make the process more complicated than it needs to be. Mailerlite has definitely learned from their competition's platforms.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Shannon from Plus One Virtual Solutions

    June 2018

    Not my favorite, but it fit my basic needs

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    A good basic email service that could be a good starting point for those new to email marketing.

    Pros

    I liked that the dashboard is simple to use. It was easy to set up my lists and get started. The editor is a good basic editor. Not a lot of bells and whistles, but it can be a good fit for those just getting started with email marketing.

    Cons

    I had issues with deliverability, even with a small list (less than 100). Although customer service was responsive, we were unable to resolve the issue. Delivery would change for the same email address, and we couldn't find a solution.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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