About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce r...


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Supported Operating System(s):

Web browser (OS agnostic)

549 Reviews of MailerLite

Average User Ratings

Overall

4.62 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(439)

439

4 stars

(108)

108

3 stars

(15)

15

2 stars

(3)

3

1 stars

(19)

19

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 549 results

August 2021

Michael from Danzy Design and Marketing

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2021

Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

Excellent....no complaints whatsoever. Customer service was prompt and helpful

Pros

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

Cons

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Reasons for Switching to MailerLite

Custom service from Wishpond is slow, but the number one issue, their system to setup a campaign is so *complicated**, they havent updated the platforms ui or templates for landing pages and forms in a over two years. The company is stagnant when it comes to doing any improvements. All other platforms in this space, continually are improving their website, landing pages, Ui, customer support, features. Wishpond is just dead it seems. What is disappointing, IT HAS GREAT POTENTIAL to be a market leader, because of all the features it has...but users can work on potential.

Response from MailerLite

Replied August 2021

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

September 2021

Roland from EatMoveLive52

Verified Reviewer

Company Size: 2-10 employees

Industry: Health, Wellness and Fitness

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2021

Great, flexible service, with excellent support

Used them for years now, and recommend them to all my clients

Pros

Easy to use with lots of features usually only available with expensive services.

Cons

Going in and out of the drag and drop editor can sometimes be slow.

Reasons for Choosing MailerLite

Price for what I need. I use the others, too, but as an author I don't need the advanced features that the others provide. Mailerlite is quite advanced enough unless you're selling big ticket items .

Reasons for Switching to MailerLite

More flexible, easier to use, and all for less money (a lot less).

August 2016

Amir

Verified Reviewer

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

2.0

Value for money

1.0

Customer support

1.0

Functionality

2.0

August 2016

My Horrifying experience with MailerLite

My experience with MailerLite. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner. I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!! WOAH !!! what a great bargain. Right? Not that fast ! They were very quick to charge my business card for the $30. I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started. When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough! After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake. Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !! Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING. Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option. Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources. If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point. I hope this has helped you in your search. Good luck!

Pros

You would get a Cheap service

Cons

You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

May 2021

Carmen from Own Image

Company Size: 1 employee

Industry: Publishing

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2021

Fantastic email platform especially for beginners

I have no complaints with Mailerlite. It integrates well with other platforms I'm using.

Pros

What I like about Mailerlite is that it is easy to use. The help-tutorials are very informative. I know it has the capability to do more than I am utilising at the moment, so I trust that it will serve me in the future as my mailing list grows. I also value the quick response I get from the help team when I can't find my answer in the help menu. They are friendly and willing to answer any question. The value for money is exceptional.

Cons

When I select a group and open the list of subscribers in that group, the Group List name doesn't appear above the list of subscribers. Instead the wording is "this list contains 36 subscribers". It would be helpful if that sentence says "this (name of group) contains 36 subscribers". I can easily forget which group I'm looking at without the name appearing at the top.

Reasons for Switching to MailerLite

My website is set up using Squarespace but I couldn't get it to integrate consistently with Mailchimp. Mailchimp is complicate compared to Mailerlite. Squarespace on it's own doesn't have all the features that Mailerlite has. So I simply moved everything over to Mailerlite. It works well with Zapier and StoryOrigin, the other platforms I use on a daily basis.

Response from MailerLite

Replied June 2021

Hey Carmen, great feedback for us! We truly appreciate it - I will make sure that this is passed on.

August 2021

Deborah from Deborah Bryan

Verified Reviewer

Company Size: 1 employee

Industry: Writing and Editing

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2021

Quality Software, Exceptional Customer Service, and Scalable Pricing

Exceptional experience! The time-saving, money-saving and real people support team, has made the transition a lot easier than imagined. Open rates doubled and click rates also improved.

Pros

The best thing about this software is tutorials and triggered automation. The time-saving features like this one make sure the subscribers are organized and receive only what they have agreed to receive (through triggering 'group' additions and removals). The scalable pricing gives smaller startups a place to begin and grow.

Cons

The report feature could be improved. When we want to export a list of subscribers from a specific group, we can do that, but the report is missing the details (if this is a settings issue I'm still not finding it). I would like to have the report include all of the 'fields' that were completed during the opt-in. These answers ARE on each subscriber's profile page, but, not on the download.

Reasons for Choosing MailerLite

Sequences and Series: The MailerLite automation triggers and features were optimal for series delivery (evergreen cycles with various opt-in dates). Easy to follow and implement instructions, video tutorials, and support forum (so far we are on a Facebook group). Scalable pricing.

Reasons for Switching to MailerLite

Did not have the features we needed or did but the tutorial wasn't as clear as the MailerLite videos.

Response from MailerLite

Replied August 2021

Hi Deborah, great to hear about your experience with us, and it is also very much appreciated that you're taking the time to write this review. I took your feedback about our reports into account and made sure to keep track of this and see how we can improve it.