MailerLite

RATING:

4.7

(2040)

About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users desig...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

MailerLite Pricing

Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

Starting price: 

$10.00 per month

Free trial: 

Available

Free version: 

Available

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MailerLite Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for MailerLite

1 - 5 of 2,023 Reviews

Erin

Marketing and Advertising, 1 employee

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

Reviewed April 2024

MailerLite Review: Doesn't Work For Everyone!

User Profile

Tiffany

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Amaaazing service, so easy to use and must have features

I have been using Mailerlite for myself and clients for years and find it so easy to use and their support is top class. I have worked with other well know email platforms before and they don't compare with Mailerlite.

PROS

Mailerlite automations are super easy to set up, the interface makes it clear and friction free

CONS

I find the grouping and segmenting slightly confusing but support is always on hand and super quick to reply

Reason for choosing MailerLite

Price, user experience and support

Reasons for switching to MailerLite

Mailchimp became too complex and not easy to use plus they have made the automation feature as a paid plan.

Vendor Response

Price, user experience and support - A triple threat if I must say so myself! Thank you for your review, Tiffany.

Replied October 2022

Rogelio

Education Management, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed May 2024

A good tool for beginners

Mailerlite is working very good for me, I just want to see more advanced options for the automation part of the tool.

PROS

If you are starting in email marketing, Mailerlite is a very good tool.

CONS

I would like to see more conditions in the automation part, more advanced automation options for email marketing.

Reason for choosing MailerLite

The support, the team is super responsive

Reasons for switching to MailerLite

Activecampaign is a super complete automation tool, but once you grow you need to pay more and more, is very expensive

Vendor Response

Morning Rogelio! Thank you for your kind words, we love to read this. We also would be super interested in understanding what other advanced options we can create for the automation feature. Let us know! We are all ears.

Replied May 2024

Sílvia Isabel

Marketing and Advertising, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2024

Simple, practical and intuitive

Simple, easy, with fantastic technical support. Very positive experience.

PROS

It's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.

CONS

The reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.

Reason for choosing MailerLite

The cost-benefit ratio. More features at a lower cost.

Reasons for switching to MailerLite

The free version was more limited and the paid version was too expensive for the features it provided.

Emilie

Health, Wellness and Fitness, 1 employee

Used monthly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed April 2024

Started wel, but lost everything with the switch from Classic

Went from great to terrible very quickly.

PROS

Their interface is clean, service was fine, automations easy.

CONS

I lost my entire list with the transfer over from their Classic version. The process was clunky and there wasn't any urgency of reminders in the run-up to this transfer. There's no way of retrieving my list. I have attempted to set up a new account but it seems to simultaneously be linked to my old account and not linked to my old account so I can't log in with any reliability. I'm in the market for something else!

Reasons for switching to MailerLite

I didn't like the mailchimp interface. I found it counterintuititve and clunky