MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis.

Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 

Create email templates
Create email templates

Create email templates

Create landing pages

Create landing pages

Workflow editor

Workflow editor

Segments

Segments

List of landing pages

List of landing pages

Supported Operating System(s):

Web browser (OS agnostic)



171 Reviews of MailerLite

Overall rating

4.5 / 5 stars

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Showing 1 - 20 of 171 reviews

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Onome from Self-Employed

Number of employees:  1 employee

Ease-of-use

Value for money

Functionality

November 2018

MailerLite as the name goes

Pros

MailerLite is actually straightforward with their name as per features. it is a cheap and good email marketing software for small businesses and startups. It has the perfect free plan for beginners. you can grow upto 1000 subscribers and use it for free. Mailerlite has a cool visual builder and predefined email templates that are easy to set up and us. You can also create a landing page with mailerlite in your domain. This actually makes me love the software

Cons

MailerLite is not great for adeveloped businesses as it is missing some features likes advanced automation, full reporting, spam/design testing.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Favorite email service provider

It's the best option I've found for email marketing. It provides a ton of features at an affordable price.

Pros

It provides an amazing amount of control. Email campaigns can be sent based on where and how the person signed up, what links they clicked or didn't click in the last email campaign and more. Mailerlite makes everything easy. It's simple enough for beginners but provides enough features and control to be useful to experienced email marketers.

Cons

There have been periodic issues with deliverability, but these are usually cleared up quickly.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

MailerLite Review

Pros

Except from an email marketing service, is a great tool for building funnels.

Cons

It's a little bit complicated to embed and customise buttons to your website.

Review Source: Capterra

André from XS Webmarketing

Number of employees:  1 employee

Ease-of-use

Value for money

Functionality

October 2018

Simple but limited funcionalities

I had tested for a while but decide not to use it anymore, as I had extra needs.

Pros

It's very straight forward and easy to set up and use. If all you need is simple email sending with a nice design, I does the job.

Cons

It's very limited for my needs, as the advanced features are not much.

Review Source: Capterra

Stephanie from Steph Virtual

Number of employees:  1 employee

Ease-of-use

Functionality

October 2018

Mailerlite gets the job done

Pros

Mailerlite is a fantastic choice for someone just getting started in email marketing or list building. It's very use friendly and offers great functionality for something less robust than Infusionsoft.

Cons

Can't think of anything! It's a fantastic tool.

Review Source: Capterra

Rick from Trapdoor Press

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

The best mailing list software

Pros

I love this software. The automation is super easy to use, great templates, and even landing page functions.

Cons

Hard to pick something. I suppose there is be occasional glitch - but the customer support have always been great.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

An ideal software for manage your email campaigns if you don't know programming and design.

Is a useful tool if you want to have a nice design using the templates. You can manage your own email campaigns easily and I recommend for this.

Pros

You can create landing pages.
You can use templates and create pop-up and than just copy and paste the link where you want to appear.
You can manage your subscribers list easy to create A/B test campaigns.

Cons

I managed to create emails for subscribers to receive giveaways but I did not manage to understand how to program campaigns.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Almost as good as Mailchimp

MailerLite is good if you're on a budget or with a subscriber base of under 1.000. That means you get to use most of its features for free. Unfortunately, Mailchimp makes a much more compelling case, as its experience shows. It just feels faster and more robutst, in comparison to MailerLite.

Pros

- Ease of use: The drag and drop interface in most sections means it's great for first-time user and veterans won't mind this way of composing newsletters, for example.
- Integrations: It's easy to pair it with a WordPress blog and see it just work.
- Lots of features: Since their earliest days, they only had email marketing. Now they've followed in Mailchimp's footsteps and introduced marketing automation, popups and landing pages.

Cons

- Very similar to Mailchimp, in terms of design, but still feels half-baked
- Marketing automation features are nothing to write home about. They there, but they still need some work.
- The platform feels a bit too simplistic, it's hard to use it as a professional.

Review Source: Capterra

Maria Lenin from Dewayne Hill / Keller Williams Agent

Industry:  Entertainment

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

October 2018

Affordable email marketing with unlimited emails

Pros

Lets you use all its features with unlimited email marketing regardless of which plan you are subscribed. If you have a small business with less than1000 subscribers, you can use Mailerlite for free. It is easy to use at the same time has templates and designs that fit your campaign needs. Y

Cons

Features are the same as other free email marketing software but plans are affordable. Your subscription will be suspended if you have an open rate lower than .02%. If your emails are marked as spam, then expect suspension of your account.

Review Source
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Delivery to gmail is awesome!

Pros

I have predominantly gmail addresses on my email list. I switched to mailer lite because it was simpler to use, has an amazing free tier, and has a very good deliverability rate compared to many of its competitors (especially to gmail addresses)

Cons

It still has a lot of room to grow. Features like integrations with more platforms would make it a lot more user friendly.

Review Source: Capterra

Bofu from SAS Franconstruct

Industry:  Other

Number of employees:  2-10 employees

Ease-of-use

Functionality

October 2018

A great tool to manage your subscribers and send e-mail campaigns

Pros

It's cheaper than other competitors. They have a free monthly plan for 1000 subscribers and you can send unlimited emails.

Cons

In spite the cheap price for a paid plan some tools are not included (reporting, social integrations).

Review Source

colleen from Free Sense News

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

a very easy wail to handle your email marketing

Great for starting out with your business email

Pros

I really like its drag and drop email feature. It made it incredibly easy when I was making my business emails. the landing pages it offered also were very easy to make, and looked professional.

Cons

This is really only for smaller companies with not many subscribers. They charge you if you have over 1,000 email subscribers.

Review Source: Capterra

Katie from Katie McBrien The Sea Priestess

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

September 2018

LOVE IT!

I switched from Mailchimp to Mailerlite and i haven't looked back since. This is my go-to favorite e-mail campaign program. I have the app on my phone it's easy to use can't really create campains on the app but you can have them pre-made (draft's) and send from the phone I believe. Love it i wouldn't look to any other system to send e-mails to my subscribers. My favorite feature though is i can integrate a pop up subscribe button into a blog post (with a little tweaking of their code) to act as a lead magnet!

Pros

- automated campaigns
- strict anti-spam rules (the staff checks!)
- easy to navigate and use
- groups to break down subscribers by interest (purchasers/rings/ watches) etc.
- Campaigns can be scheduled.
- landing pages and integrated (pop up) sign up boxes (great for creating lead magnets in blog posts!)
- it has a app where you can add subscribers *what I needed* check your past campaign stats.

Cons

- Could use a bit more templates
- Could use some explaining/ training video's

Review Source: Capterra

Serena from PGAFCU

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Very easy!

Pros

It's so easy to use and the emails look great! They also have many training videos.

Cons

Can't think of anything! I have been impressed with all the features!

Review Source: Capterra
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Verified Reviewer

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

I love Mailerlite

Overall Im happy with ML and would recommend it to everyone currently using MailChimp or other newsletter tool. Give it a try!

Pros

- Ease of use
- Simplicity
- Focus on primary functions
- Great user experience
- Fair pricing model

Cons

- Sending email more than 1000 subs is paid, I would move the paid solution for 2k and more subs
- Implementation to Wordpress didnt work as expected

Review Source: Capterra

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Awesome Customer Service

Pros

I love the commitment to service. Customer support is helpful and prioritizes my questions. I appreciate customer service as an entrepreneur. I've recommended Mailerlite to my clients and will continue to do so. If you are a small business owner and you're looking to grow your email list and send your customers quality emails without having to be "techy-" I would suggest mailerlite.

Cons

I don't have any complaints. They've exceeded my expectations so far as I am a new customer. The interface is easy to use and clean.

Review Source: GetApp

Adeleke from DSP Tech Solutions

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Advanced Email Marketing Simplified

Overall: As a digital marketing agency. It is easy to integrate MailerLite account with my WordPress Websites by using the available WordPress plugin. Sales automations is made easy without any technical experience required. The Ease-Of-Use of MailerLite has increased my email list and also guarantees successful delivery of email campaigns to the intended recipients.

Pros

Mailerlite provides a complete email marketing solution.

What makes it unique from others is its EASE OF USE.

The intuitive and user-friendly interface makes it easy to design beautiful and highly converting landing pages and pop-up forms.

Their dashboard makes it easy to manage subscribers.

The price is flexible and affordable relatively compared to the value gotten from the service.

Cons

As simple and easy Mailerlite is, the least thing I liked about Mailerlite is the fact that I find it difficult to get new accounts approved even though all requirements are met verifying with a custom email account.

And the support team doesn't have any tangible reason to backup their claims.

As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Lite and easy to use

Pros

Super easy to use, excellent content editor, very light and mostly reliable. They had issues with deliverability but resolved them relatively quickly. Reports are insightful and helpful.

Cons

Could be a bit more streamlined when it comes to text editing. Time zones are not very accurate for my subscribers, placing most of them into my own time zone which kind of defeats the purpose of time zone delivery.

Review Source: Capterra

Andrius from ViaCorex

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

This is a really good application but there is some Cons

Pros

I love that using Mailerlite it is effortless, minimalistic design so I can find what I need very fast without any help of support team.

Cons

Okay... Maybe I became a registered user at a wrong time, but using Mailer Lite, I had a lot of issues. One of the biggest was that my emails were going into my customer's Spam boxes because Mailer Lite had terrible settings and all users had this issue. I believe it is fixed.

Review Source: GetApp
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Verified Reviewer

Number of employees:  1 employee

Ease-of-use

Functionality

August 2018

Decent CRM

MailerLite does all the things you need a CRM to do, but it did have some buggy things that got a little frustrating when trying to quickly create a campaign. For some reason, certain commands wouldn't register, and I'd have to refresh the page and start over to make things work. That's really my only complaint, and price-wise, it's pretty hard to beat, so it's still worth a look for anyone searching for a new CRM solution.

Pros

I like that their pricing is much more reasonable that a lot of the other CRMs out there.

Cons

There were buggy things when setting up campaigns that were kind of annoying. For example, sometimes trying to change the text wouldn't register or images would upload funny.

Review Source: Capterra

Displaying 1 - 20 of 171 reviews